Brand Communications Lead (Senior Manager or Director)

Brand Communications Lead (Senior Manager or Director)

Level will be determined based on experience

About Salt & Straw

At Salt & Straw were storytellers at heart. From the ingredients we source to the flavors we create everything we do is rooted in curiosity creativity and community. As we continue to grow were looking for someone who can help shape and scale how our brand shows up in the world someone who doesnt just generate ideas but brings them to life.

About the Role

Were looking for a Brand Communications leaderwho is equal parts creative storyteller and doer.

This role will help bring the Salt & Straw brand to life across channels developing ideas shaping content and ensuring our storytelling shows up in meaningful engaging ways. Youll partner closely across Marketing to translate strategy into compelling brand moments that connect with our communities.

This is a role for someone who doesnt just think about ideas but builds them someone who is energized by creating testing and bringing concepts to life.

This position may be filled at either the Senior Manager or Director level depending on experience and scope.

What Youll Do

• Act as the creative partner across Marketing channels(email social digital retail) helping shape and execute content strategy
• Develop compelling cohesive brand storytellingthat can flex across channels
• Generate bold relevant ideas and take ownership of bringing them to life end-to-end across channels
• Stay on top of cultural trends and translate inspiration into actionable ideas
• Collaborate closely with cross-functional partners to execute ideas
• Guide and support a Social Content Producer (direct report)and partner with a copywriter to bring content to life
• Ensure consistency and evolution of Salt & Straws brand voice across all touchpoints
• Balance big-picture thinking with hands-on execution

What Were Looking For

• An idea generator and creative storytellerwith strong instincts for brand culture and content
• A true doer someone who doesnt just ideate but executes and follows through
• Experience developing and executing brand or content campaigns across channels
• Ability to think channel-agnostic first then adapt across platforms
• Strong collaborator who can influence without direct authority
• Comfortable operating in both strategic and hands-on environments
• Experience in hospitality retail or food & beverage is a plus

Leveling Scope & Salary Range

Senior Manager

• Leads execution of brand storytelling and content across channels
• Partners with channel leads to bring strategy to life
• Strong operator and idea generator who drives execution
• Works closely with leadership for direction and alignment
• Salary range:$90000 $121000

Director

• Shapes and influences brand storytelling and content strategy more broadly
• Brings a strong point of view on brand direction and creative opportunities
• Acts as a strategic partner while still being willing to execute when needed
• Helps scale storytelling across the organization
• Salary range:$112000 $150000

Final level and salary will be determined based on experience skills and internal equity.

Benefits & Total Rewards

At Salt & Straw Total Rewards is designed to support your life not just your work. Our approach balances competitive compensation performance recognition time to recharge and benefits that support your health finances and long-term growth.

For full-time salaried team members this includes:

• Flexible Time Off (FTO)and 12 paid holidays
• Medical dental and vision coverage
• Mental health supportwith 24/7 access
• 401(k) with company match
• Paid parental leave(12 weeks at 70% pay for eligible team members)
• Hybrid work flexibilityfor eligible roles
• Additional perks including educational assistance transportation subsidies team discounts and early access to new flavors

Salt and Straw Values

Create The Unbelievable

Show Up Generously

Act With Thoughtful Curiosity

Share Human Kindness

Make It Count

Accessibility Support

Salt & Straw offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers including individuals with you are a U.S. applicant and desire a reasonable accommodation to complete a job application please contact our HR team at

Equal Employment Opportunity

Salt & Straw is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants and do not discriminate based on race color religion sex gender identity or expression sexual orientation national origin age disability veteran status or any other protected characteristic under applicable law.

E-Verify

Salt & Straw participates in E-Verify. We will provide the Social Security Administration and if necessary the Department of Homeland Security with information from each new employees Form I-9 to confirm work authorization. Please note that we do not use this information to pre-screen job applicants.

We cant wait to meet you!