Senior Director, Cross Channel WPP Media Solutions

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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Senior DirectorCross-Channel-WPP Media Solutions

WPP Media Solutions

UK(Flexible with regular international travel)

About WPP Media Solutions

At WPP Media Solutions we are at the forefront of shaping the future of media. Our clients leading global brands demand integrated impactful and measurable media strategies that directly contribute to their business results.Leveraging our proprietary data technology and media partnerships we create single points of access to addressable media offering advanced solutions that drive meaningful results with greater efficiency and precision.

Role Summary and Impact

WPP Media Solutions sits at the heart of WPPs media data technology and performance ecosystem bringing together best-in-class planning activation data and commerce capabilities to solve complex client growth challenges. Working across WPPs agency brands and specialist units Media Solutions is designed to deliver integrated future-proofed media strategies that are people-first privacy-safe and outcomes-driven.

In 2026 WPP Media Solutions continues to lead the industry in applying AI-enabled planning advanced measurement and cross-channel innovation to help brands connect with audiences in meaningful measurable ways.

We are seeking a visionary results-driven and highly influentialSenior Director Cross-Channelto lead the charge in unifying our global media strategy and establishing WPP Media Solutions as the undisputed leader in integrated cross-channel excellence. This pivotal roleis responsible fordefining implementing and scaling a single cohesive Integrated Cross-Channel Strategy across our global network. You will be instrumental in transforming our approach from disparate efforts to a harmonized high-performance global standard directlyimpactingclientsuccessand driving significant revenue growth.

This role requires a unique blend of strategic foresight operational rigor commercial acumen and exceptional leadership to inspire change foster innovation and deliver tangible results across diverse markets.

Key Responsibilities

• Global Strategy Definition: Establish and championinga single cohesive Integrated Cross-Channel Strategy for WPP Media Solutions designed to optimize planning measurement and client outcomes globally.

• Framework & Playbook Development: Define a robust framework methodologies and best practices for cross-channel planning and execution that can be adopted consistently across all markets.

• Expansion & Adoption: Lead the expansion of the cross-channel solution driving adoption and adherence to new standards across WPPs international network ensuring consistent application and quality.

• Strategic Partnerships: Cultivate and manage strategic partnerships with key internal stakeholders (e.g. agency leads data scientists technology teams) and external vendors to enhance our cross-channel capabilities and ensure best-in-class solutions.

• Orchestration & Delivery: Orchestrate local and regional delivery through agile market squads ensuring consistent application of the global strategy and framework to deliver outcome-based performance for clients.

• Test Learn & Scale: Lead squads across priority markets to run rapid test-and-learn sprints with global and hyper-local clients fostering a two-way innovation loopwhere global standards guide local experiments and validated local learnings are scaled via a global playbook.

• Revenue Generation: Drive and deliver significant revenue growth with a direct responsibility for achieving cross-channel revenue through standardized approaches faster experimentation and scaled adoption across markets.

• Compliance & Governance: Provide clear compliance guidelines and establish governance models to ensure consistent execution quality and ethical standards across all cross-channel activities.

• Thought Leadership: Act as athoughtleader internally and externally on the future of cross-channel mediarepresentingWPP Media Solutions at industry events conferences and with key clients and partners.

Required Qualifications

• Experience:Stronglevel ofexperience in media planning strategy and cross-channel marketing within a large agency network major media publisher or a global brand witha significant portionoperatingat a mor seniorlevel.

• Strategic Acumen: Deep and nuanced understanding of the global media landscape encompassing traditional and digital channels advanced data solutions ad tech mar tech and the intricate interplayfor truly integrated campaigns.

• Commercial Impact: Demonstrated ability to define and execute strategies that directly contribute to substantial revenue growth and improved client outcomes. Proven experience managing and exceeding significant revenue targets is essential.

• Framework Development: Extensive experience in defining developing and successfully implementing global frameworks best practices and playbooks within complex matrixed organizational structures.

• Client-Centricity: Strong executive-level client-facing skills with a proven ability to deeply understand complex client business challenges articulate sophisticated solutions and build trusted long-term advisory relationships with C-suite stakeholders.

• Analytical & Data-Driven: Highly analytical mindset with a demonstrated ability to interpret complex data sets derive actionable strategic insights and champion a culture of data-driven decision-making across all levels.

• Communication: Exceptional written and verbal communication executive-level presentation and negotiation skills. Ability to effectively influence and align senior stakeholders across diverse cultures and geographies.

• Education: Bachelors degree in marketing Business Administration Communications or a related field from an accredited institution. An MBA or equivalent advanced degree is highly preferred.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment toBe Extraordinary investing in our employees to inspire transformational creativity. We alsoLead Optimisticallyfirmly believingin andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions build vital professional connections and learn at thecutting edgeof marketing and advertising.

WeCreate an Open environmentbuilt on trust and respect where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins sharing thought leadership and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment including competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens whenweretogether fostering creativity collaboration and connection in this open and supportive a hybrid approach with teams in the office around four days a week. If yourequireaccommodations or flexibility please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

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