Sr Advisor Content Creator Programs and Initiatives
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Job Location:
Memphis, TN - USA
Monthly Salary:
$ 500 - 500
Posted on:
16 hours ago
Vacancies:
1 Vacancy
Job Summary
AtALSACyou do more than make a living; you make a difference.
We like people who are differentbecause were different too. As one of the worlds most iconic and respected nonprofits we know what its like to stand out. Thats why were looking at you. Your background perspective and desire to make an impact set you apart. As we work to help St. Jude cure childhood cancer were calling on the game-changers innovators and visionaries to join our family. Not just for the kids of St. Jude but also for you. Because at ALSAC we develop and celebrate our employees. So bring your whole authentic self and become part of our shared mission: Finding cures. Saving children.
Job Description
The Senior Advisor Content Creator Programs & Initiatives leads ALSACs global strategy for content creatordriven fundraising cultivation and stewardship in support of St. Jude Childrens Research Hospital. This role is responsible for designing scaling and optimizing creator-led fundraising programs that drive revenue deepen partner engagement and activate new global audiences in support of the St. Jude mission.
Serving as the senior strategic lead for St. Jude PLAY LIVE this role oversees the creation planning and execution of innovative fundraising activations involving content creators across gaming livestreaming social and digital platforms. The Senior Advisor manages a high-revenue international portfolio and collaborates across brand partnerships communications marketing technology and field teams to pilot new initiatives and build sustainable fundraising models aligned with enterprise priorities.
What Youll Do
Strategy Growth & Innovation
- Lead efforts to diversify and scale ALSACs content creator fundraising portfolio concepting and piloting engaging sustainable activations aligned with team and enterprise goals.
- Cultivate a new generation of St. Jude fundraisers by identifying emerging platforms communities and creator trends across global markets.
- Identify and execute new fundraising frontiers within new audiences optimizing long-term impact and revenue sustainability.
Program & Portfolio Leadership
- Serve as the senior owner of the St. Jude PLAY LIVE program and related creator initiatives managing a portfolio generating $11M annually with 1300 creators across 100 countries.
- Develop and implement frameworks to assess and track the value of diverse activation models fundraisers and donor journeys.
- Drive continuous improvement across existing programs maintaining documentation reporting and leadership visibility.
Brand Partnerships & Creator Monetization
- Develop and execute sponsored creator integrations as premium value-adds for $1M brand partners enhancing fundraising impact while deepening long-term partner engagement.
- Identify and activate new brand partnerships through creator-led initiatives leveraging creators personal brands networks and influence.
- Act as a connector between creator ecosystems and corporate partners aligning internal teams across brand partnerships communications and content strategy.
Content & Media Development
- Co-produce and oversee original branded video content for owned platforms such as YouTube and Twitch aligning storytelling with enterprise goals and optimizing for global reach and engagement.
- Support the growth and strategic positioning of ALSAC-owned creator and content channels.
Cross-Functional & Executive Leadership
- Lead cross-functional teamsincluding marketing technology field staff and external partnersto deliver assets strategy and execution for all creator-related initiatives.
- Communicate strategy financial performance ROI and post-event learnings to senior and executive leadership with clarity and confidence.
- Represent ALSAC and St. Jude with industry executives VIP-level creators and top-tier fundraising partners.
Events & Activations
- Plan and execute large-scale events and experiencesincluding creator summits industry conventions trade shows and donor experienceswith budgets exceeding $500K and 500 attendees.
- Manage significant travel related to global creator brand and partner engagement.
Qualifications
Required
- Bachelors degree in Marketing Communications Business Development or a related field
- 57 years of experience in content creators gaming influencer marketing digital fundraising brand partnerships or related fields
- Deep knowledge of the creator economy gaming and livestreaming ecosystems and emerging platforms
- Proven experience monetizing creators and managing revenue-driven partnerships
- Demonstrated ability to lead teams manage complex budgets and communicate financial performance and strategy to senior leadership
- Strong analytical strategic thinking and executive communication skills
- Experience managing global multi-market portfolios (preferred)
- Background working with nonprofits cause-based marketing or mission-driven brands (preferred)
- Experience building long-term creator or brand ecosystems rather than one-off campaigns (preferred)
This position is based at ALSACs National Executive Office in Memphis TN and is eligible for a hybrid work schedule.
Benefits & Perks
The following Benefits & Perks apply to Full-Time Roles Only.
Were dedicated to ensuring children and their families have every opportunity to enjoy lifes special moments. Were also committed to giving our staff excellent benefits so they can do the same.
- Core Medical Coverage: (low cost low deductible Medical Dental and Vison Insurance plans)
- 401K Retirement Plan with 7% Employer Contribution
- Exceptional Paid Time Off
- Maternity / Paternity Leave
- Infertility Treatment Program
- Adoption Assistance
- Education Assistance
- Enterprise Learning and Development
- And more
ALSAC is an equal employment opportunity employer.
ALSAC does not discriminate against any individual with regard to race color religion sex national origin age sexual orientation gender identity transgender status disability veteran status genetic information or other protected status.
No Search Firms:
ALSAC does not accept unsolicited assistance from search firms for employment opportunities. All resumes submitted by search firms to any ALSAC employee or ALSAC representative via email the internet or in any form and/or method without being contacted and approved by our Employee Experience team and without a valid written search agreement in place will result in no fee being paid if a referred candidate is hired by ALSAC.
Required Experience:
Senior IC
About Company
A leading children’s hospital, St. Jude treats the toughest childhood cancers and pediatric diseases. Learn about patient referrals, and donate so families never receive a bill for treatment, travel, housing or food.
