Head of Digital Channels
Job Location:
Job Location:
Nottinghamshire - UK
Monthly Salary:
Not Disclosed
Monthly Salary:
Posted on:
30+ days ago
Posted on:
Vacancies:
1 Vacancy
Vacancies:
Job Summary
Role Purpose
Location- Ruddington Nottinghamshire
Department - Marketing
Working Pattern - Hybrid (three days a week in the head office)
Benefits -Benefits at Ideagen
Salary - To be discussed at next stage
Were looking for a Head of Digital Channels to take ownership of how we show up digitally on a global stage. Leading strategy across paid media organic search social web and content this is a highimpact role with endtoend accountability for digital performance across EMEA The Americas and APAC.
Youll own the acceleration of ABM/ABXdriven pipeline and revenue growth leading a team of specialist talent shaping major marketing investment and working handinhand with senior stakeholders to unlock digital performance across a diverse regulatedindustry estate.
Responsibilities
- Shaping and delivering a unified datadriven digital channel strategy that directly supports business goals and ABM/ABX priorities
- Taking full ownership of digital budgets and investment decisions across paid search paid social SEO/AEO and web ensuring maximum return and clarity of impact
- Defining what success looks like through robust metrics attribution models and performance frameworks that clearly link digital activity to pipeline and revenue growth
- Driving continuous improvement through crosschannel optimisation testing and experimentation including A/B testing and conversion rate optimisation initiatives
- Bringing paid earned and owned channels together into a seamless highimpact digital experience with cohesive content and messaging
- Championing innovation across digital marketing embracing AI tools Answer Engine Optimisation (AEO) and emerging search behaviours to stay ahead of the curve
- Managing and partnering with agencies and vendors to deliver highquality outcomes strong performance and consistent standards
- Leading coaching and developing a highperforming team of digital specialists building a collaborative culture focused on growth learning and continuous improvement
Skills and Experience
- You bring extensive experience in B2B digital marketing with deep expertise across multiple digital channels
- You have a proven track record of leading and developing teams including senior specialists or team leads
- You are highly analytical comfortable working with attribution models performance data and ROI measurement
- You have experience managing large digital marketing budgets and making evidence-based investment decisions
- You are confident working cross-functionally influencing stakeholders across marketing sales product and analytics
- You are experienced with paid media platforms web technologies analytics tools and SEO fundamentals
- You are adaptable and comfortable working in a fast-paced changeable environment including acquisition-led growth
- You are curious about emerging technologies and motivated to test learn and continuously improve digital performance
About Ideagen
Ideagen is the invisible force behind many things we rely on every day - from keeping airplanes soaring in the sky to ensuring the food on our tables is safe to helping doctors and nurses care for the sick. So when you think of Ideagen think of it as the silent teammate thats always working behind the scenes to help those people who make our lives safer and better. Everyday millions of people are kept safe using Ideagen software. We have offices all over the world including America Australia Malaysia and India with people doing lots of different and exciting jobs.
Were building a future-ready team and AI is part of how we work smarter. If youre curious adaptable and open to using AI to improve how you work youll thrive at Ideagen!
What is next
If your application meets the requirements for this role our Talent Acquisition team will be in touch to guide you through the next steps.
To ensure a flexible and inclusive process please let us know if you require any reasonable adjustments by contacting us at. All matters will be treated with strict confidence.
At Ideagen we value the importance of work-life balance and welcome candidates seeking flexible arrangements. If this is something you are interested in please let us know during the application process. Enhance your career and make the world a safer place!
#INDMP
#LI-NOTTINGHAM
Required Experience:
Director
