Senior Brand Director
Job Summary
Want to be a Hero Join one of the leading global online food ordering and delivery marketplaces!
We are looking for a Senior Brand Director for Delivery Hero to be the driving force behind three of our most iconic brands: foodpanda foodora and Yemeksepeti. Operating at a massive international scale you will oversee end-to-end brand management across 17 diverse markets spanning Europe Turkey and APAC.
You will lead a multi-disciplinary approach encompassing brand strategy creative design media buying and brand research. Your ultimate goal is to cement our brands as the undisputed leaders in our users minds while driving tangible business impact through high-performing creative assets.
Your Mission
Strategic Brand Leadership: Define a holistic brand identity and take responsibility for creating and maintaining a unified yet locally resonant brand vision for foodpanda foodora and Yemeksepeti across 17 markets.
Value Proposition Development: Design core USPs and communication strategy of the brand as well as different business verticals within the brand such as quick commerce subscription program
Media Strategy & Buying: Own the overarching media strategy planning and execution. Ensure optimal media mix and spend efficiency to maximize reach and frequency across diverse regions.
Drive Core KPIs: Take accountability for critical brand metrics specifically driving Brand Awareness and Top of Mind (ToM) while ensuring strong performance and high Click-Through Rates (CTR) on product marketing PM and other design assets.
Creative & Content Excellence: Accelerate engagement by establishing an inspiring look feel and tone of voice. Translate these into impactful content campaigns in collaboration with internal design teams and agencies.
Design & Production Leadership: Lead processes around graphic design videography motion design and photography. Review assets to ensure consistent brand integrity synchronicity and alignment while developing distinct brand houses.
Brand Research & Insights: Champion brand research initiatives to continuously monitor brand health gather actionable consumer insights and adapt strategies to shifting market dynamics in Europe Turkey and APAC.
Team & Agency Management: Manage and inspire a multi-disciplinary team to bring the corporate brand to life. Steer and coordinate agency partners and service providers effectively.
Business Accountability: Oversee extensive budget planning allocation and monitoring to ensure maximum business impact across all brand and media activities.
Qualifications :
Your Heroic Skills
Extensive Experience: 15 years of experience in managing multinational consumer brands brand strategy content and cross-functional teams.
Global & Regional Acumen: Proven experience managing brands across highly diverse multi-region landscapes (experience in Europe Turkey and APAC is a massive advantage).
Media & Research Expertise: Deep working knowledge of large-scale media strategy media buying and translating brand research/consumer data into actionable creative strategies.
Performance Mindset: Strong business acumen with the ability to design and assess brand and product marketing assets that drive immediate business impact (specifically CTR and conversion) alongside long-term equity.
Creative Leadership: Ability to think strategically and lead meaningful discussions during the entire creative processfrom initial concept through to final production and localization.
Design Literacy: Solid creative assessment and design knowledge coupled with a thorough understanding of modern production processes.
Operational Excellence: An eye for detail and a willingness to dive deep to ensure operational excellence across a complex 17-market matrix.
Additional Information :
We believe diversity and inclusion are key to creating not only an exciting product but also an amazing customer and employee experience. Fostering this starts with hiring - therefore we do not discriminate on the basis of racial identities religious beliefs color national origin gender identities or expressions sexual orientations age marital or disability statuses or any other aspect that makes you you.
We encourage you to let us know if you need any accommodations or specific accessibility support to ensure a smooth interview experiencejust let us know with an email to our Inclusion Officer at
Severely disabled applicants with equal qualifications will be given preferential consideration.
Youre welcome to share your pronouns (he/she/they) right from the start so we can address you respectfully from our first contact.
Remote Work :
No
Employment Type :
Full-time
About Company
As the worlds leading local delivery platform, our mission is to deliver an amazing experience, fast, easy, and to your door. We operate in over 70+ countries worldwide, powered by tech but driven by people. As one of Europes largest tech platforms, we enable ambitious talent to del ... View more