CRM Go-To-Market Specialist

Changing Lives Transforming Careers

At Amplifon were more than a company. As the Global Leader in hearing care we combine cutting-edge solutions with a personal touch to create unforgettable experiences for our customers.

With a shared vision to empower people and push boundaries we thrive in a culture built on care collaboration and impact. Here your work fuels innovation growth and a purpose that resonates far beyond the ordinary.

Join us and shape a future where sound connects inspires and transforms lives.

Life at Amplifon

Working at Amplifon gives you the chance to make your voice heard build strong working relationships and create your own tailor-made career.

Here youll find all the support tools and opportunities you need to grow whether its through our top-class development programs or by taking on projects in other parts of the world. And your colleagues will be there to motivate and inspire you every step of the way.

Role Overview

The CRM Go-To-Market Specialist will support the marketing function by driving the execution of CRM strategies across stores and the Call Centre. This role focuses on enhancing customer engagement ensuring seamless alignment between CRM and Sales and delivering high-performing data-driven campaigns to support business growth and customer retention.

You will work closely with cross-functional teams including Retail Call Centre Training and IT to implement CRM initiatives monitor performance and continuously improve the customer experience.

Key Accountabilities & Responsibilities

• Design and execute in-store CRM operations and personalised strategies
• Ensure effective alignment and communication between CRM and Sales teams
• Implement and manage a dedicated set of CRM tools within stores
• Collaborate with Training and IT to deliver CRM plans actions and governance
• Monitor CRM campaign performance at store level and share best practices across locations
• Develop and implement initiatives to maintain high store engagement
• Collect and analyse store feedback ensuring continuous improvement and closing the loop on campaign execution
• Liaise closely with the Call Centre to coordinate CRM activities
• Plan and manage monthly campaign delivery schedules
• Update scripts and oversee channel-specific tasks to ensure alignment with CRM strategy
• Track and optimise campaign performance across multiple channels
• Ensure all marketing campaigns are delivered on time and within budget

Background & Skills

• University degree required (Ideally Marketing Business Administration and Communication)
• Minimum of 34 years experience in fast-paced customer-focused environments
• Strong knowledge of marketing CRM and sales best practices including processes and tools within highly customer-focused organisations
• Strong focus on KPI tracking performance monitoring and continuous improvement
• Ability to work in cross functionally
• Ability to develop marketing strategies based on customer insights that drives business performance
• Experience leveraging data and analytics
• Internal and external stakeholder management
• Excellent verbal (and written) communication skills are essential
• The hearing health landscape is changing rapidly experience with change management is desired
• Fluent in English

Putting People First

One of the ways we amplify careers is by helping our people achieve their full potential. We do so by providing constant constructive feedback and training opportunities that empower our people to excel.

In addition if youre ready to put in the hard work well make sure your dedication and achievements are recognised.

Ready to take the next step in your career Amplify your purpose with Amplifon!

As an employer that embraces Equal Opportunity and promotes inclusion and diversity we encourage people of all ages and backgrounds to apply.