Ford Pro Cross Vehicle Brand Analyst
Detroit, MI - USA
Job Summary
As a Ford Pro Cross-Vehicle Brand Analyst you will accelerate business growth by synchronizing brand marketing strategies and communications across critical workstreams. By translating field intelligence and market data into actionable insights you will identify opportunities lead cross-functional solutions and measure performance against strategic objectives. Serving as a strategic liaison between the Ford Pro Brand team and Go-To-Market (GTM) internal partners you will ensure all stakeholders have real-time visibility into commercial incentives and evolving brand priorities.
Responsibilities
What youll do...
Streamline GTM Activation: Coordinate the communication of commercial incentives to internal GTM partners to ensure seamless execution across all sales channels.
Synthesize Field Intelligence: Establish a regular cadence for gathering field feedback; distill these insights into actionable reports for internal teams to address market needs.
Maintain Incentive Transparency: Publish and manage incentive summaries for dealers and field teams to ensure accurate real-time visibility into commercial incentives.
Align Brand Priorities: Collaborate with Brand Managers to define cross-vehicle priorities and brief GTM teams utilizing the PDCA (Plan-Do-Check-Act) framework to track progress.
Develop Marketing Assets: Lead the creation and distribution of marketing materials for Commercial Vehicle Center (CVC) dealers and field teams driving dealer adoption and tool effectiveness.
Lead Cross-Functional Integration: Collaborate with Finance Tech Web and Field Operations to ensure brand alignment across all business units.
Drive Data-Informed Decisions: Utilize sales and market share data to inform brand tactics and hold partners accountable for measuring the effectiveness of marketing initiatives.
Qualifications
Youll have
Bachelors degree in marketing business or related
2 years with either automotive field or dealer experience
1 year of experience leveraging complex data sources to derive insights
Experience collaborating with cross-functional teams (e.g. Marketing Sales Finance)
Excellent communication skills and ability to craft customer-focused messaging
Strong project management and organizational abilities
Even better you may have
Automotive fleet experience preferred
Experience in designing compelling marketing materials
Experience in web and performance marketing
Strong analytical skills with the ability to interpret market and consumer data
Strong understanding of brand positioning and alignment across channels
You may not check every box or your experience may look a little different from what weve outlined but if you think you can bring value to Ford Motor Company we encourage you to apply!
As an established global company we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe or keep you close to home Will your career be a deep dive into what you love or a series of new teams and new skills Will you be a leader a changemaker a technical expert a culture builderor all of the above No matter what you choose we offer a work life that works for you including:
Immediate medical dental vision and prescription drug coverage
Flexible family care days paid parental leave new parent ramp-up programs subsidized back-up child care and more
Family building benefits including adoption and surrogacy expense reimbursement fertility treatments and more
Vehicle discount program for employees and family members and management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
A generous schedule of paid holidays including the week between Christmas and New Years Day
Paid time off and the option to purchase additional vacation time.
This position is a range of salary grades 6-8 and ranges from $74300 - $166200.
Final determination of salary grade will be based on candidates skills and experience and base salary will be set within the applicable range according to job scope responsibility and competitive market value.
For more information on salary and benefits click here: sponsorship is not available for this position.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race religion color age sex national origin sexual orientation gender identity disability status or protected veteran the United States if you need a reasonable accommodation for the online application process due to a disability please call 1-.
This position is hybrid. Candidates who are in commuting distance to a Ford hub location may be required to be onsite four or more days per week. #LI-Hybrid
#LI-MG3
Required Experience:
IC
About Company
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