Principal Program Manager, Amazon Ads, Partner Enablement and Growth

Are you ready to define the strategic vision for how Amazon Ads recognizes and rewards the partners who power billions in advertiser growth Were building the future of our Partner Networks status and benefits programa comprehensive initiative that will transform how thousands of partners understand their value unlock opportunities and accelerate their business growth alongside Amazon Ads.

As the Principal Program Manager for Partner Status & Benefits youll own the overarching strategy and framework that brings partner recognition to life. Youll define what great looks like across the partner journeyfrom how we measure partner value to what benefits they unlockand orchestrate alignment across Product Sales Marketing Finance and Operations teams to deliver a cohesive partner experience.

What makes this role exciting:
Youll architect a greenfield program framework that defines partner tiers benefit structures and recognition criteria across our entire ecosystem
Youll work backwards from partners to establish the strategic principles that guide product development sales engagement and marketing activation
Youll drive cross-functional alignment on a complex multi-stakeholder initiativeensuring products like scorecards account management tools and activation resources ladder up to a unified partner value proposition
Youll influence how we invest in our highest-performing partners while creating clear pathways for emerging partners to level up
Youll see your work drive measurable impact: partner satisfaction scores program adoption benefit utilization and ultimately advertiser outcomes

What youll solve:
Partners today experience fragmented touchpoints across performance visibility benefits access and recognition. Youll solve this by creating a comprehensive status and benefits framework that ties everything togetherdefining the why behind our investments and ensuring partners experience a coherent journey from onboarding through elite status. Youll establish the criteria that matter the benefit structures that motivate and the governance that ensures consistency.

This isnt just program managementits strategic vision meets stakeholder orchestration meets partner psychology. If you love building 0-to-1 frameworks that scale globally and shape how businesses grow together this is your opportunity.

Key job responsibilities
- Define and evolve the strategic framework for partner status tiers benefit structures and recognition criteria that drive partner engagement and advertiser outcomes across the Amazon Ads Partner Network
- Orchestrate cross-functional alignment across Product Sales Marketing Finance and Operations teams to ensure partner-facing experiences ladder up to a unified value proposition
- Establish program governance eligibility criteria and benefit policies that balance partner motivation with business sustainability and scale
- Drive executive communication and stakeholder management on program vision milestones and impacttranslating partner insights into strategic recommendations
- Own program measurement and optimization defining success metrics (partner satisfaction benefit utilization program adoption) and iterating based on data
- Partner with Product teams to ensure tools like scorecards account management capabilities and activation resources align to the broader status and benefits strategy
- Lead partner research and feedback loops to understand what motivates partners at different maturity stages and translate insights into program enhancements

A day in the life
Youll start your morning reviewing partner feedback and performance data to identify trends that should inform program strategy. Youll spend time in working sessions with Product teams ensuring scorecards and account management tools align to your benefit framework then shift to stakeholder meetings with Sales and Marketing leaders to drive consensus on tier criteria or co-marketing investments. Afternoons might include executive updates on program adoption metrics drafting governance policies with Finance on benefit eligibility or synthesizing partner research into strategic recommendations. Throughout the day youre the connective tissuetranslating partner needs into cross-functional action and ensuring every teams work ladders up to a cohesive partner experience.

About the team
Were the Partner Enablement and Growth teamresponsible for building partner-facing products tools and programs that power Amazon Ads partner ecosystem. We exist to help partners drive more value for advertisers through growth opportunities campaign optimization and advanced products. Were building infrastructure and programs that enable thousands of partners to become strategic advisors not just campaign managers. Our mission: position partners as evangelists who confidently sell Amazon Ads solutions at scale. We work cross-functionally across Product Sales Marketing and Operations to create cohesive partner experiences from onboarding through elite status. Our culture is builder-focused and partner-obsessed.

- 7 years of cross functional project delivery experience or a MBA and 5 years of cross functional project delivery experience
- 7 years of working cross functionally across several teams experience
- Experience managing analyzing and communicating results to senior leadership
- Experience owning program strategy and end to end delivery
- Experience using data and metrics to drive improvements
- Experience implementing repeatable processes and driving automation or standardization
- Experience defining and executing program requirements

- Experience delivering projects within scope time budget and quality

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at NY New York - 152600.00 - 206500.00 USD annually
USA WA SEATTLE - 137600.00 - 186200.00 USD annually