Growth Marketing Lead of Remitly Business

Job Description:

About the Role:

Remitly Business is building a cross-border payments platform for SMBs sending international payments and freelancers receiving them. Were looking for a Growth Marketing Lead to build and scale our growth engine from early traction to durable efficient growth.

This is a full-funnel ownership role: segmentation and positioning acquisition and activation channel development and the systems that make it all compound. You wont hand off execution youll do both. Were looking for someone who moves fast prioritizes ruthlessly and turns ambiguity into measurable outcomes. Think of this as the marketing equivalent of a 10x engineer: outsized impact through taste speed and judgment not brute force. This is not a single-channel role or a pure product marketing role - its also not a specialist who goes deep in one channel or a strategist who will hand off the execution. Youll own it all.

This is a hybrid role based out of our Seattle WA HQ and will require 2-3 days a week working onsite.

What Youll Do:

Customer Growth Strategy & Funnel Ownership

• Own end-to-end growth across acquisition activation and early retention for both Send (SMBs) and Receive (freelancers)
• Define and continuously refine ICP segmentation and priority corridors based on market opportunity and unit economics
• Build and manage a growth roadmap grounded in experimentation with clear ownership of CAC LTV payback period activation rates and funnel conversion
  

Acquisition & Growth Loops

• Design and scale repeatable acquisition engines across organic (SEO content community) partnerships and paid rapidly testing new channels and reallocating resources based on performance
• Identify and operationalize growth loops: creator ecosystems referral dynamics and marketplace effects in freelancer communities
  

Experimentation & Conversion Optimization

• Build a high-velocity experimentation engine across landing pages onboarding pricing and messaging partnering with Product and Analytics to drive activation improvements with smart speed-vs.-rigor tradeoffs
  

Positioning & GTM

• Own positioning and messaging that translates product capabilities into high-performing acquisition narratives and lead GTM for launches with a focus on adoption and revenue impact

AI-Native Marketing Operations:

This deserves its own section because its core to how youll work.

Analysis research content production performance reporting and competitive monitoring are AI-executed by default. Your job is to brief direct and QC the output. Youll use tools like Claude Scalenut Midjourney and internal agent workflows to compress the timeline from strategy execution analysis and back again.

Where AI cant go ICP prioritization calls pricing strategy framing community tone partnership and cultural nuance interpreting ambiguous test results thats where your judgment matters most. Youll also help shape our AI-native marketing operating model: identifying where automation adds leverage and where it introduces risk.

In practice this means you will be building and deploying agents that handle execution across channels. You will then be managing those agents the way youd manage a team briefing them reviewing their output and holding them accountable to results.

You Have:

• 10 years in growth product marketing or performance marketing in fintech payments or adjacent categories with experience acquiring SMB customers at scale
• Proven experience owning a growth number (users revenue CAC efficiency)
• Track record of building 01 and 1n growth engines especially in resource-constrained environments
• Deep understanding of funnel metrics unit economics (CAC/LTV) and experimentation frameworks
• Experience scaling at least 3 durable acquisition channels (e.g. SEO partnerships paid or community-led growth)
• Strong intuition for how SMBs or freelancers discover evaluate and adopt financial tools
• Ability to and experience operating as both strategist and builder with a bias toward systems over one-off execution
• Comfort operating in an AI-native environment using it to increase speed and leverage not replace judgment

Compensation Details. The starting base salary range for this position is typically $168000-$210000. In the U.S. Remitly employees are shareholders in our Company and equity is part of our total compensation plan. Your recruiter can share more information about medical benefits offered as well as other financial benefits and total compensation components offered with this role.

Our Benefits:

• Flexible paid time off
• Health dental and vision 401k plan with company matching
• Paid parental medical military and family care leave
• Mental Health & Family Forming Benefits
• Employee Stock Purchase Plan (ESPP)
• Continuing education and travel benefits

Our Connected Work Culture: Driving Innovation Together

At Remitly we believe that true innovation sparks when we come together. Our Connected Work Culture fosters dynamic in-person collaboration where ideas ignite and challenging problems find solutions faster. For corporate team members we have an in-office expectation of at least 50% of the time monthly typically achieved by coming in three days a week. This creates a consistent meaningful overlap that supports team norms and business needs. Managers also have the flexibility to set higher expectations based on their teams specific needs. These intentional in-office moments are vital for deepening relationships fueling creativity and ensuring your impact is felt where it matters most.

Remitly is an E-Verify Employer

At Remitly we are dedicated to ensuring that our workplace offers equal employment opportunities to all employees and candidates in full compliance with applicable laws and regulations.

Remitly is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.