Director, Performance Marketing

AAA Club Alliance is seeking a Director Performance Marketing to join our team! This role will own and accelerate growth across paid media lifecycle (email/SMS) and this highly visible role youll translate business goals into high-performing omnichannel programsdriving measurable impact through smarter audience strategy rigorous testing and performance storytelling that turns data into action.

What We Offer:

As part of our team youll enjoy a total rewards package designed to support your well-being growth and work-life balance. Our package includes:

• Competitive annual salary; the starting base compensation for this position is: $131915-$231091*

• Annual Bonus Eligibility

• Hybrid schedule (3 days on-site weekly)

• Comprehensive health benefits package

• 3 weeks of paid time off accrued during your first year

• 401(K) plan with company match up to 7%

• Professional development opportunities and tuition reimbursement

• Paid time off to volunteer & company-sponsored volunteer events throughout the year

• Other benefits include a free AAA Premier Membership Health & Wellness Program Health Concierge Service Life Insurance and Short Term/Long Term Disability

* The base pay range shown is a guideline for compensation and ultimate salary offered will be based on factors such as applicant experience and geographic location.

What Youll Do:

• Set the performance marketing strategy and lead execution across paid media email/SMS and partnerships to accelerate enterprise growth objectives.
• Own a significant paid media budget and maximize ROI by aligning spend to objectives and continuously optimizing for revenue impact (e.g. CPA CPM ROAS).
• Partner with external media agencies guiding strategy execution and continuous testing to improve performance across channels and business lines.
• Build measurement that leadership can act on including campaign and quarterly reporting dashboards and multi-touch attribution approaches.
• Create seamless paid/owned customer journeys across audience segments and lifecycle stages.
• Scale lifecycle marketing across email and SMS driving segmentation personalization engagement and opt-in growth across business lines.
• Build and scale a partnership marketing engine that expands awareness reach and lead generation; assess existing partners and onboard new partners based on ROI and strategic fit.
• Activate strategic relationships with major media partners (e.g. Google Meta) ensuring strong alliances and driving innovation programs.
• Collaborate cross-functionally (including Marketing Transformation) to align AdTech/MarTech tooling data integrations and the marketing data foundations required for future growth.

What Youll Bring:

• Bachelors degree in Marketing Business Data Analytics or related field (Masters preferred).
• 1012 years of experience in a media agency or brand environment handling paid media.
• Proven leadership experience overseeing multi-channel marketing functions and influencing senior stakeholders.
• Demonstrated success improving ROI driving lead generation managing large budgets and implementing measurement and attribution approaches.
• Experience collaborating effectively with external agencies and cross-functional internal teams to deliver measurable outcomes.
• Deep expertise across performance channels (SEM paid social programmatic video display affiliate) and A/B testing frameworks.
• Experience with modern marketing technology stacks analytics dashboards and data-driven decisioning.
• Hands-on understanding of lifecycle marketing including email/SMS platforms segmentation personalization and CRM.

Why This Role:

If you thrive at the intersection of strategy analytics and execution this role is built for you. Youll have real ownership real budget and real influenceshaping how we acquire engage and grow customers across channels while partnering with senior leaders to turn insights into decisions and decisions into results.

Working Conditions:

Typically works in an office environment; minimal physical effort required. May travel on occasion to other company locations.

Full time Associatesare offered a comprehensive benefits package that includes:

• Medical Dental and Vision plan options
• Up to 2 weeks Paid parental leave
• 401k plan with company match up to 7%
• 2 weeks of PTO within your first year
• Paid company holidays
• Company provided volunteer opportunities 1 volunteer day per year
• Free AAA Membership
• Continual learning reimbursement up to $5250 per year
• And MORE! Check out our Benefits Pagefor more information

ACA is an equal opportunity employer and complies with all applicable federal state and local employment practices laws. At ACA we are committed to cultivating a welcoming and inclusive workplace of team members with diverse backgrounds and experiences to enable us to meet our goals and support our values while serving our Members and customers. We strive to attract and retain candidates with a passion for their work and we encourage all qualified individuals to apply. It is ACAs policy to employ the best qualified individuals available for all positions. Hiring decisions are based upon ACAs operating needs and applicant qualifications including but not limited to experience skills ability availability cooperation and job performance.

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