Manager, Consumer Insights – Diverse Communities & Student Portfolio

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Pay Details:

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidates skills and experience job-related knowledge geographic location and other specific business and organizational needs.

As a candidate you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Job Description:

The Manager Consumer Insights Diverse Communities & Student Portfolio is accountable for leading brand and consumer insight strategies for priority growth segments with a strong emphasis on brand health tracking executiveready storytelling and strategic interpretation of macro trends impacting diverse communities and role sits within the Customer Experience & Insights (CX&I) group and acts as a trusted thought partner to Marketing Brand and Enterprise stakeholderstranslating complex data into clear implications that influence strategy investment and experience design. The role reports to the Senior Manager North American Brand Insights and operates with a high degree of independence and ownership.

Overall

The successful candidate will serve as the Consumer Insights Lead for the Canadian Diverse Communities and Student portfolios with primary accountability for:

• Brand health tracking and performance measurement among priority customer segments

• Synthesizing attitudinal behavioral and macroenvironment data to tell a clear compelling story of what is changing why it matters and what TD should do next

• Serving as a strategic advisor who brings clarity context and focus to complex questions around brand equity inclusion and growth

This role is expected to move beyond reporting results to connect the dots across time data sources and external forces helping stakeholders understand not just what happened but what it means and what to prioritize next.

Key Responsibilities

Brand Health & Performance Tracking

• Own and lead ongoing brand health tracking for Diverse Communities and Student segments including awareness consideration brand perceptions and emotional associations.

• Interpret quarteroverquarter and yearoveryear trends separating signal from noise and clearly communicating confidence levels volatility and implications.

• Partner with Brand and Marketing teams to ensure brand health metrics are used appropriately in decisionmaking not simply reported.

• Proactively identify opportunities to evolve measurement frameworks to reflect changing consumer expectations and market realities.

Insights Leadership & Storytelling

• Translate complex quantitative and qualitative analysis into clear concise executiveready storytelling grounded in business implications.

• Craft narratives that integrate brand data campaign performance consumer mindset shifts and macro trends into a cohesive point of view.

• Accurately synthesize live discussions (workshops readouts leadership meetings) into stakeholderready materials with clarity and speed.

• Tailor insights for different audiencesexecutive senior leadership and working teamswithout losing strategic clarity.

Diverse Communities & Macro Context

• Develop and maintain a strong understanding of macro factors affecting diverse communities and students including social economic cultural and generational dynamics.

• Connect external context (e.g. costofliving pressures immigration patterns generational sentiment trust in institutions) back to shifts in brand perceptions and customer expectations.

• Act as an internal subjectmatter expert on how broader societal change shows up in brand health and customer experience.

Vendor & Stakeholder Management

• Independently manage vendor relationships endtoend including briefing methodological discussions interpretation and performance management.

• Ask the right questions to probe what is truly driving performance changes or anomalies in the data.

• Build strong trustbased relationships with stakeholders by offering perspective not just answers.

Delivery Excellence & Ownership

• Lead insights work from problem definition through delivery ensuring high quality ontime outputs.

• Proactively flag risks to timing data quality or interpretation and propose clear next steps or tradeoffs.

• Balance multiple workstreams while maintaining strategic focus and delivery rigor.

Expectations of the Role

In this role you are expected to:

• Translate complex data and analysis into clear concise executiveready storytelling

• Independently manage vendor relationships asking the right questions to understand what is truly driving performance

• Accurately synthesize live discussions into stakeholderready materials

• Deliver work on time or proactively flag risks and propose clear next steps

• Demonstrate learning agility openness to feedback and the ability to apply direction quickly

• Bring macrolevel awareness and connect external forces to brand and consumer insight narratives

Qualifications & Experience

• Minimum 8 years of experience in market research or consumer insights (agency and/or clientside).

• Direct experience leading brand health tracking: designing interpreting and socializing brand metrics over time.

• Strong quantitative research expertise; qualitative experience an asset.

• Proven ability to synthesize multiple data sources into a single coherent story.

• Exceptional written and verbal communication skills with confidence presenting to senior and executive audiences.

• Strong vendor management experience with the ability to challenge thinking and elevate output quality.

• High level of comfort working independently in ambiguous evolving environments.

• Deep curiosity about consumer behavior brand equity and cultural change.

• Experience or demonstrated interest in diverse communities equitydeserving groups or inclusionfocused research strongly preferred.

Who We Are:

TD is one of the worlds leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day we strive to make every interaction product and experience remarkably human and refreshingly simple for over 27 million households and businesses in Canada the United States and around the world. More than 95000 TD colleagues bring their skills talent and creativity to foster deeper relationships ensure disciplined execution and build a simpler faster banking experience. TD is deeply committed to being a leader in client experience that is why we believe that all colleagues no matter where they work are client facing. Together we are reimagining what banking can be for our clients colleagues and communities.

Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial physical and mental well-being goals. Total Rewards at TD includes a base salary variable compensation and several other key plans such as health and well-being benefits savings and retirement programs paid time off banking benefits and discounts career development and reward and recognition programs. Learn more

Additional Information:
Were delighted that youre considering building a career with TD. Through regular development conversations training programs and a competitive benefits plan were committed to providing the support our colleagues need to thrive both at work and at home.

Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations requirements.

Colleague Development

If youre interested in a specific career path or are looking to build certain skills we want to help you succeed. Youll have regular career development and performance conversations with your manager as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities.

If youre passionate about helping clients and building deep lasting relationships TD offers diverse career paths where you can grow your expertise and make a meaningful impact.

Were committed to your success and foster a respectful workplace where diverse perspectives are valued everyone has fair opportunities to grow and you can unlock your full potential to achieve your career goals. Here at TD we hire and develop the best.

Training & Onboarding
We will provide training and onboarding sessions to ensure that youve got everything you need to succeed in your new role.

Interview Process
Well reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation
Your accessibility is important to us. Please let us know if youd like accommodations (including accessible meeting rooms captioning for virtual interviews etc.) to help us remove barriers so that you can participate throughout the interview process.

We look forward to hearing from you!

Language Requirement (Quebec only):