Email Marketing Automation Developer (Salesforce Marketing Cloud)
Department:
Job Summary
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One of Canadas Most Trusted Investment Brands.
AtPicton Mahoney Asset Management (PICTON Investments) being alternative isnt just what we doits who we are.
Founded by industry pioneer David Picton weve spent over 20 years challenging conventional wisdom and redefining the investing landscape. As one of Canadas most trusted investment brands we are proudly independentprivately run 100% employee-owned and deeply committed to delivering results for our clients.
Thinking Alternatively is in Our DNA.
With a team of 207 bold thinkersone-third dedicated solely to investment managementwe are specialists not generalists. Managing $17.4 billion (as of March 31st 2026) for institutional and retail clients we navigate markets with conviction resilience and a forward-thinking approach.
Were more than investors were innovators. We challenge traditional investment mindsets constantly pushing the boundaries to achieve our mission: To bring greater certainty to investors.
Our success is built on four guiding principles:
- Treat investors money like our own.
- Redefine the way investors invest.
- Be humanalways approachable.
- Succeed together one investment at a time.
These arent just wordsthey define how we think how we invest and how we work.
Now were entering our next chapter. Were transforming our brand and reshaping the way the world invests. If you think alternatively embrace an entrepreneurial spirit and thrive in a dynamic bureaucracy-free environment join us and be part of whats next.
Thriving in Our Entrepreneurial Culture
AtPICTON Investments youll thrive in our creative and dynamic workplace where collaboration and support are at the core of everything we do. At our firm youll have the opportunity to take on significant responsibilities work in a flexible environment and tackle challenging projects from the outset. Our culture is designed for ambitious professionals who want to make an immediate impact while continuing to push boundaries and achieve our greater mission. Youll be empowered with a high level of responsibility trust and flexibility providing an exciting and creative space for you to help reshape how the world views alternative investments. With competitive total rewards performance-based bonuses and a clear path for career growth youll have everything you need to develop both now and over the longer term.
The Opportunity
We are currently looking for anEmail Marketing Automation Developerwith strongexpertiseinSalesforce Marketing Cloud (SFMC)to join our Digital Enablement team.
This is a hands-on role combining email development and marketing automation where you will build high-quality responsive emails and develop customer journeys data structures and automated arelooking for someone who can deliver clean on-brand emails and build scalable data-driven solutions while continuously improving processes through automation and AI.
The expected base salary for this role is $70000 - $90000 with the final number depending on your experience skills education and team budget. On top of that youll be eligible for our discretionary bonus program.
At Picton being employee-owned means we really take care of our team. Eligible employees get access to a full benefits package including profit sharing health and wellness coverage life and disability insurance paid time off and holidays learning and development programs and more many of which are fully covered or subsidized by us.
WhatYoullDo:
Email Development & Execution
- Build and QA responsive optimized emails in Salesforce Marketing Cloud
- Ensure consistency across devices inboxes and brand standards
- Test and troubleshoot using tools like Email on Acid
- Develop modular reusable templates (Salesforce Distributed Marketing)
- Manage email deployment and performance tracking
Marketing Automation & SFMC Development
- Design andoptimizecustomer journeys (Journey Builder)
- Develop automations data extensions and scalable data structures
- Write SQL queries for segmentation and audience creation
- UseAMPscriptand SSJS for personalization and dynamic content
- Build triggered sends and automated communications
- MaintainMarketing Cloud Connect (data flows and syncs)
Operations & Collaboration
- Troubleshoot issues across emails journeys and data flows
- Ensure best practices for data governance CASL and deliverability
- Streamline workflows and reduce manual effort
- Collaborate with Marketing Sales and CRM teams
AI & Innovation
- Apply AI-driven solutions to improve segmentation personalization performance and efficiency
- Stay current with Salesforce (Einstein Data Cloud) and emerging AI tools
- Identifyopportunities to enhance processes through automation and AI
What Were Looking For:
- 35 years of experience inemail marketing or marketing automation with hands-on responsibility for building and deploying campaigns and journeys
- StrongexpertiseinSalesforce Marketing Cloud(Email Studio Journey Builder) including automated and lifecycle journeys
- Experience buildingtrigger-based customer journeys with a working understanding of how they connect to CRM data and events
- ProficiencyinHTML/CSS for email with the ability to build and troubleshoot responsive cross-client templates
- Working knowledge ofAMP scriptand SQLfor personalization and audience segmentation
- Experience managing end-to-end email execution including segmentation QA scheduling and deployment
- Familiarity with email compliance and accessibility standards (CASL)
- Ability to analyze email performance metrics (opens clicks conversions unsubscribes) and translate insights into optimization opportunities
- Strong attention to detail and QA discipline with the ability toidentifyand resolve issues before deployment
- Strong problem-solving skills with the ability to troubleshoot across email data and automation
- Highly organized and collaborative with the ability to manage multiple priorities and stakeholders
- Curious and proactive with an interest in improving processes throughautomation and AI
This role is ideal for an email specialist who enjoys building high-quality communications values precision and consistency and wants to grow their marketing and technical expertise while contributing to scalable automation CX and lifecycle initiatives within the Salesforce ecosystem.
Our Commitment to Employees
AtPICTON Investments we take pride in enhancing our employees experiences through a comprehensive suite of exceptional perks and programs. Our benefits include corporate fitness reimbursement and discounts VersaFi memberships (formerly Women in Capital Markets) Picton investment counseling and portfolio management services volunteer and charitable donation matching maternity and parental leave top-up recognition awards semi-annual performance bonuses a generous annual vacation entitlement (minimum of 15 days per year) training and development reimbursement extensive health and dental benefits a healthcare spending account and more.
These offerings are designed to support your career growth well-being and overall success. Join us and thrive in an environment that values and invests in you!
PICTON Investmentsis committed to providing an equitable and fair work environment for everyone and all hiring and other personnel actions will be taken without regard to race colour creed religion sex disability gender identity gender expression family status age language or national origin. We welcome applications from candidates with diverse experiences globally. Canadian experience is not required. If you require an accommodation at any point in time throughout the application and hiring process please contact Human Resources at or at.
PICTON Investmentsdoes not accept unsolicited resumes emails calls or any other form of communication from third-party recruitment agencies. Any unsolicited outreach including commercial electronic messages will neither be acknowledged nor considered.
Please note: We use AI-assisted tools to support parts of our recruitment process including summarizing interview notes and aligning candidate profiles with job requirements. All decisions are made by our hiring team.
Required Experience:
Senior IC
About Company
We are leaders in volatility management, offering a range of investment solutions calibrated to meet the risk/return needs of our clients.