Demand Generation Manager

Neubergers US Intermediary Marketing team is focused on driving meaningful engagement and growth across the financial advisor community. We are seeking a Demand Generation Manager to help accelerate the growth of our US Intermediary business through advanced digital strategies data-driven insights and innovative multi-channel campaigns.

This is a highly collaborative results-oriented role that sits at the intersection of digital marketing analytics and channel strategy. The Demand Generation Manager will own the strategy execution and optimization of lead generation nurturing and conversion efforts with a deep understanding of financial advisor behaviors and preferences guiding every decision.

Key Responsibilities

Demand Generation Strategy & Execution

• Develop and execute comprehensive demand generation strategies aligned with US Intermediary business priorities and growth objectives

• Deliver channel- and segment-specific digital engagement strategies that leverage real-time analytics to optimize impact and conversion

• Lead A/B testing strategies and execution to continuously improve engagement lead quality and campaign performance

• Monitor and optimize campaigns across channels for maximum ROI making data-driven decisions to refine tactics

Audience Insights & Personalization

• Develop detailed financial advisor personas mapping behaviors and preferences to recommended marketing actions

• Leverage analytics to inform content development ensuring materials resonate with target audiences and drive measurable outcomes

• Help evolve and demonstrate the effectiveness of lead scoring models to improve pipeline quality and sales alignment

Cross-Channel Campaign Management

• Translate business objectives into integrated multi-channel campaigns spanning email digital social and other relevant channels

• Demonstrate expertise across key digital marketing tactics including SEO social media email marketing and paid media

• Partner with digital marketing content and sales teams to ensure cohesive campaign execution and consistent messaging

Analytics Reporting & Optimization

• Report on campaign performance and ROI to senior leadership delivering clear and actionable insights

• Use analytics and performance data to drive continuous improvement across lead generation and nurturing programs

• Stay current on industry trends best practices and emerging technologies in digital marketing and the financial services sector

Cross-Functional Collaboration

• Collaborate closely with digital marketing sales content and product teams to innovate and refine demand generation strategies

• Maintain a strong working knowledge of Neuberger Bermans brand products and value proposition within the US Intermediary market

• Serve as a subject matter expert and trusted partner to channel and segment marketing teams on demand generation best practices

Requirements:

• Bachelors degree in marketing business or a related field; or equivalent industry experience

• 8 years of progressive experience in digital marketing demand generation or related roles; securities or financial services industry experience strongly preferred

• Deep understanding of financial advisor behaviors preferences and the intermediary distribution landscape

• Strong knowledge of email best practices including deliverability spam compliance A/B testing trigger/drip/welcome campaigns and performance benchmarking

• Proven track record developing and executing successful multi-channel demand generation campaigns

• Strong analytical mindset with experience using data and campaign performance metrics to inform strategy and drive optimization

• Excellent communication and presentation skills with experience delivering performance reports to senior leadership

• Strong leadership collaboration and project management skills; able to work effectively in a matrixed global environment

Preferred / Technical Skills:

• Working knowledge of marketing automation platforms (HubSpot Marketo AEM) and CRM tools (Salesforce)

• Experience with digital analytics and paid media tools (Google Ads Google Analytics)

• Familiarity with project management platforms such as Airtable or Workfront

• Experience with data visualization tools (e.g. Tableau Power BI or Sigma) for reporting and performance analysis

• Exposure to CMS platforms (e.g. Sitecore) and marketing technology supporting campaign performance measurement

• Proficiency with PowerPoint and Excel for executive-ready presentations and reporting

This is a hybrid position. Currently the hybrid work schedule for this position is 3 days in the office. Please understand that the hybrid schedule may be modified or eliminated at any time at Neubergers discretion.

Neuberger is unable to offer visa sponsorship for this position. Applicants must be authorized to work in the United States without the need for current or future sponsorship.

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Compensation Details

Note: No amount of pay is considered to be wages or compensation until such amount is earned vested and determinable. The amount and availability of any bonus commission production or any other form of compensation that are allocable to a particular employee remains in the Companys sole discretion unless and until paid and may be modified at the Companys sole discretion consistent with the law.

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