Senior Vice President, Consumer Interactive

TransUnion

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profile Job Location:

Chicago, IL - USA

profile Monthly Salary: $ 225800 - 474300
Posted on: 2 days ago
Vacancies: 1 Vacancy

Job Summary

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Team Overview

The SVP of Consumer Interactive owns the performance of the Direct-to- Consumer business: this role will be directly accountable for the financial performance of the Direct to Consumer channel including revenues and acquisition. They will lead acquisition CRM/Lifecycle Marketing and Analytics & Reporting as integral capabilities. This role reports to the President of US Markets and Consumer Interactive. This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.

Role Overview and Core Responsibilities

  • Direct Acquisition & Brand Marketing
    • Brand awareness and demand generation
    • Paid and organic acquisition including search display and affiliate
    • AIdriven and emerging discovery surfaces
    • Creative and content strategy
    • Marketing operations and compliance
  • CRM and Lifecycle Marketing
    • Consumer Lifecycle marketing
    • Overall monetization through subscription upgrades and Offer Management
  • Marketing Strategy & Optimization
    • Product positioning and gotomarket alignment
    • Testing experimentation and continuous optimization

Key Responsibilities

Strategic Leadership:

  • Define and execute the multi-year strategy for the Consumer Interactive business aligning with TransUnions global growth priorities

Operational Leadership:

  • Manage the performance of the Direct-to-Consumer channel ensuring we meet the strategic growth and revenue goals.
  • Ensure marketing operations compliance and reporting infrastructure enable speed and scale.
  • Create clarity across teams by aligning execution engagement and analytics around common performance and acquisition goals.
  • Partner across the Consumer Solutions Legal Risk Compliance Operations Global Technology to support alignment and prioritization.

Acquisition Strategy & Execution:

  • Own the acquisition focused marketing strategy ensuring all channels operate against a unified growth objective.
  • Translate strategy into coordinated execution across direct brand engine and partnership marketing.
  • Drive disciplined testing and optimization across channels to improve acquisition outcomes.

CRM & Lifecycle Engagement:

  • Lead CRM and lifecycle marketing including email and notification-based engagement as a core extension of acquisition.
  • Ensure CRM execution supports acquisition efficiency activation retention and engagement.
  • Align engagement programs with acquisition campaigns to deliver a cohesive customer journey.

Analytics Reporting & Insight:

  • Own Analytics & Reportingas a firstclass function supporting marketing and operational decisions.
  • Oversee data science web analytics and enterprise data reporting to ensure performance visibility.
  • Establish clear reporting that connects marketing activity to performance outcomes.

Success Measures

  • Effectiveness of new user acquisitionacross all owned and paid channels
  • Cohesion between acquisition execution subscriber upgrades performance CRM engagement and analytics insight
  • Quality consistency and actionability of analytics and reporting supporting marketing decisions product delivery and compliance

Required Knowledge and Experiences

  • 15 years of progressive leadership experience in consumer digital products fintech identity solutions or datadriven platforms with meaningful exposure to B2C business models and consumer growth strategies.
  • Proven track record of full P&L ownership including scaling highgrowth consumer businesses through customer acquisition retention and monetization initiatives.
  • Demonstrated experience driving customer acquisition and marketing performance with a strong understanding of funnel economics unit economics and ROIdriven growth levers across digital channels.
  • Deep understanding of consumer marketing performance including demand generation conversion optimization lifecycle marketing and the measurement of growth effectiveness at scale.
  • Strong understanding of credit identity fraud and regulatory environments and the ability to translate complex data and risk frameworks into consumerrelevant value propositions.
  • Demonstrated ability to lead crossfunctional teams spanning product marketing data technology and operations and to influence at the executive and board level.
  • Experience operating in an organization undergoing significant transformation across products customer experience or gotomarket models preferred.
  • Exceptional communication presentation and stakeholder management skills with the ability to align teams around a clear consumer growth narrative.
  • Experience leading global teams and navigating complex matrixed environments while driving consistent execution and performance outcomes.
  • Bachelors degree required; MBA or equivalent advanced degree preferred.

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Benefits that support every part of your life:

At TransUnion we design benefits to help youfeel well do well and plan wellfrom day one.

For Your Health: Enjoyday-one eligibilityfor medical dental and vision coverage plus supplemental plan options. Spousal domestic partner and other eligible dependent coverage is available on select plans. Choose taxadvantagedHSAandFSAaccounts to make everyday care more affordable.

For Your Protection: Weve got your back withcompanypaid basic life and AD&D optionalvoluntary life and AD&Dfor you and your family andshort and longterm disability. You can also opt into alegal planpet insurance andtravel accident coverage.

For Your Family: Fromadoption assistance and fertility planning coveragetocaregiver support were here for every chapter. AccessDependent Care FSA for possibility of an employer match a andup to 12 weeks of paid parental leavewith eligibility for a thoughtful gradual return.

For Your Future: Build toward whats next with our401(k) with employer matchandEmployee Stock Purchase Plan (ESPP). Tapfinancial wellness resourcescareer coaching and optionallongterm care insuranceto plan confidently.

For You: Grow and recharge withtuition reimbursementflexible time off for exempt employees or paid time off for nonexempt employees up to 12 paid holidays per year commuter benefits employeediscountscharitable gift matching andpaid volunteer time off plus corporate volunteer events that make it easy to give back.

For Your Wellness: Access24/7 supportincluding professionaltherapycoaching and emotional wellbeing programs alongside guided meditation and resources that supportphysical mental social and financial wellness.

We are committed to being a place where diversity is not only present it is embraced. As an equal opportunity employer all qualified applicants will receive consideration for employment without regard to race color religion sex national origin age disability status veteran status genetic information marital status citizenship status sexual orientation gender identity or any other characteristic protected by law. Additionally in accordance with Section 503 of the Rehabilitation Act of 1973 and the Vietnam Era Veterans Readjustment Assistance Act of 1974 TransUnion takes affirmative action to employ and advance in employment qualified individuals with a disability and protected veterans in all levels of employment and develops annual affirmative action plans. Components of TransUnions Affirmative Action Program for individuals with disabilities and protected veterans are available for review to any associate or applicant for employment upon request by contacting .

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law including the Los Angeles County Fair Chance Ordinance for Employers the San Francisco Fair Chance Ordinance Fair Chance Initiative for Hiring Ordinance and the California Fair Chance Act.

Adherence to Company policies sound judgment and trustworthiness working safely communicating respectfully and safeguarding business operations confidential and proprietary information and the Companys reputation are also essential expectations of this position.

Pay Scale Information:

The U.S. base salary range for this position is $225800.00 - $474300.00 *The salary range for this position reflects a reasonable estimate of the range of compensation for this job. At TransUnion actual compensation is based on careful consideration of additional factors such as (but not limited to) an individuals education training work experience job-related skill set location and industry knowledge as well as the scope and responsibilities of the position and market considerations. Regular fulltime non-sales positions may be eligible to participate in TransUnions annual bonus plan. Certain positions may be also eligible for long-term incentives and other payments based on applicable company guidance and plan documents.

TransUnion Overview:

At TransUnion we encourage and are committed to creating a real positive impact and shared sense of purpose within our Workforce for Good which empowers our people to grow innovate and contribute to a better future for our communities and customers. We strive to build an environment where our associates are in the drivers seat of their professional development while having access to help along the way. We recognize that success comes when our associates thrive both professionally and personally; thats why we prioritize work/life flexibility and offer resources for our teams across the globe to collaborate and drive excellence.

Be a part of our Workforce for Good youll work with great people pioneering products and cutting-edge technology.

TransUnions Internal Job Title:

SVP Product Marketing

Company:

TrueLink

Required Experience:

Senior Exec

TransUnions Job Applicant Privacy NoticePersonal Information We CollectYour Privacy ChoicesTeam OverviewThe SVP of Consumer Interactive owns the performance of the Direct-to- Consumer business: this role will be directly accountable for the financial performance of the Direct to Consumer channel inc...
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Company Overview TransUnion is a leading global risk and information solutions provider. Our mission is to help people worldwide access opportunities that lead to a higher quality of life. We accomplish this by delivering solutions that help organizations optimize their risk-based dec ... View more

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