Associate Director- US OmnichannelDigital Operations

Biogen

Job Location:

Cambridge, MA - USA

Monthly Salary: $ 164000 - 226000

Posted on: 5 days ago

Vacancies: 1 Vacancy

Job Summary

About This Role
You will join the North American Business Insights & Operations (BIO) team in Omnichannel Excellence to shape and advance the companys Omnichannel/Digital Operations strategy and capability roadmap. You will lead cross-functional alignment and change management to embed Omnichannel/Digital value across the enterprise standardize best practices and serve as a strategic bridge between business and technology functions.

You will drive the development of new customer engagement capabilitiesincluding activation of Next Best Action (NBA) personalization day-to-day operational optimization implementation & workflows and other Omnichannel capability advancements while ensuring alignment with commercial goals privacy regulations and technical integrations.

You will lead the development and optimization of processes technology and frameworks that empower cross-functional teams to deliver seamless omnichannel experiences. Acting as a strategic partner champion digital transformation initiatives enhance workflow efficiency and ensure alignment between digital operations and business objectives. By fostering innovation and continuous improvement you will enable the organization to maximize performance agility and customer engagement in a rapidly changing digital landscape.

Additionally as part of our Operations Hub this role is supporting the day-to-day operational implementations and ways of working ensuring accurate and on-time delivery of end-to-end campaign production/execution.

What Youll Do

Capability Roadmap Execution

Partner with Head of Digital Operations and Capability Development to evolve implement the Biogen enterprise Omnichannel capability roadmap defining digital operations priorities and aligning with the Voice of Customer across brands
Ensure digital operations roadmap is aligned with brand strategies and cross functional partners including marketing IT Data Analytics and Field Excellence
Translate vision into phased implementation plans across brands TAs and customer types

Innovation & Capability Development

Lead cross-functional teams in capability builds and workflows enabling Big Bet priorities including activation of HCP 360 Personalization NBA etc.
Drive AI innovation throughout the omnichannel operations stream to accelerate speed-to-market improve decisioning and reduce manual effort
Support the development of the Activation Engine ecosystem/implementation ensuring seamless flows from the Decision Engine
Own the proactive development of our next generation end-to-end operational workflows ways of working and activation flows (e.g. AI-driven operational enhancements)
Partner with IT and data teams to ensure appropriate technology architecture integrations and data governance

End-to-End Campaign Production/Execution

Support accurate on-time execution of omnichannel/digital campaigns across all brands
Partner with the Engagement leads for seamless integration through execution of the campaign to ensure on time and accurate deployment
Assist in execution for Website and other digital channels (e.g. email production) and continuous evolution to drive speed efficiency and impact

Standardization & Operational Excellence

Work with cross-functional partners to drive standards playbooks and governance frameworks to create enterprise consistency across Omnichannel engagements and campaigns
Ensure proper adoption of enterprise-wide templates tools and SOPs to ensure operational scalability
Create mechanisms to capture learnings share best practices and continuously refine capabilities

Stakeholder & Change Management

Act as the central point of contact for new capability initiatives across marketing IT data analytics and field excellence teams
Support organizational change management to ensure successful adoption and scaling of digital operations capabilities

Measurement Value Realization & Continuous Improvement

Support the development of operational KPIs including for capability adoption
Champion test-and-learn culture through proactive testing plans and coordination with advanced analytics roadmaps
Define track and communicate key operational metrics (e.g. campaign cycle time platform usage SLA compliance)

Who You Are

Your intellectual curiosity and passion for winning help you thrive in a dynamic environment. You are a day-day implementation leader & an innovator with a solutions-oriented mindset a sense of urgency and attention to detail. You have a proven ability to influence and build credibility and strong partnerships with a diverse set of internal and external stakeholders. You leverage your strategic thinking and problem-solving skills to deliver results and achieve business goals in a customer-centric innovative and value-driven way.

Qualifications

Required Skills

Minimum of 7 years Omnichannel/Digital Operations/Capability experience in pharmaceutical companies.
Proven leadership in Omnichannel capability/operational innovation and transformation at the enterprise level
Experience in SAFE/PI backlog management
Experience enabling next generation Campaign Activation enabling the automated activation of Decision Engine signals
Proven hands-on experience partnering as a primary operational interface
Proven experience in production (e.g web email) and deployment and the evolution of the ecosystem
Experiences with MarTech/Content stack and platforms (Veeva SalesForce Veeva DAM AEM) and how they support and integrate to effectively activate Omnichannel campaigns
Component based design systems and reusable content models
Deep Figma proficiency to accelerate speed-to-market
AI-Enabled innovation across the operations stream to improve speed decisioning and efficiency
Expertise in Change Management and driving transformation and adoption
Experience navigating PRC review processes
Excellent interpersonal and communication skills with the ability to lead change through influence

Education

BA/BS required
MBA preferred

Job Level: Management

Additional Information

The base compensation range for this role is: $164000.00-$226000.00

Base salary offered is determined through an analytical approach utilizing a combination of factors including but not limited to relevant skills & experience job location and internal equity.

Regular employees are eligible to receive both short term and long-term incentives including cash bonus and equity incentive opportunities designed to reward recent achievements and recognize your future potential based on individual business unit and company performance.

In addition to compensation Biogen offers a full and highly competitive range of benefits designed to support our employees and their families physical financial emotional and social well-being; including but not limited to:

Medical Dental Vision & Life insurances
Fitness & Wellness programs including a fitness reimbursement
Short- and Long-Term Disability insurance
A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
Up to 12 company paid holidays 3 paid days off for Personal Significance
80 hours of sick time per calendar year
Paid Maternity and Parental Leave benefit
401(k) program participation with company matched contributions
Employee stock purchase plan
Tuition reimbursement of up to $10000 per calendar year
Employee Resource Groups participation

Why Biogen

We are a global team with a commitment to excellence and a pioneering spirit. As a mid-sized biotechnology company we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning growth and expanding their skills. Above all we work together to deliver life-changing medicines with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.

At Biogen we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds cultures and perspectives make us a stronger and more innovative company and we are focused on building teams where every employee feels empowered and inspired.Read onto learn more about our DE&I efforts.

All qualified applicants will receive consideration for employment without regard to sex gender identity or expression sexual orientation marital status race color national origin ancestry ethnicity religion age veteran status disability genetic information or any other basis protected by federal state or local law. Biogen is an E-Verify Employer in the United States.

Required Experience:

Director

About This RoleYou will join the North American Business Insights & Operations (BIO) team in Omnichannel Excellence to shape and advance the companys Omnichannel/Digital Operations strategy and capability roadmap. You will lead cross-functional alignment and change management to embed Omnichannel/Di...