Sr. Manager, Brand Communications

Mark Anthony Group is an entrepreneurial drinks company built from the ground up by thinking differently innovating and doing the unexpected. Our company is rooted in family values a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers in 1972 weve grown organically from a one-person import wine business into an international drinks company whose hallmarks include a portfolio of luxury wineries and iconic beverage brands includingWhite Claw Hard Seltzer Mikes Hard Lemonade and Cayman Jack.

The Senior Manager Consumer Communications is responsible for overseeing all inbound and outbound communications across a portfolio of brands. This includes organic social media influencer strategy community management consumer care and earned media as well as providing on-going thought leadership in the space.

This role develops and leads communication strategies that strengthen brand relevance cultural connection and consumer engagement working closely with brand marketing social media legal and agency partners. The Senior Manager Consumer Communications is highly collaborative entrepreneurial and executes with excellence while actively contributing to team culture and development.

Key Responsibilities

• Own and oversee all inbound and outbound communications across assigned brands including organic social influencer community management consumer care and earned media.
• Develop and execute social and communications strategies that align to broader brand and business priorities.
• Drive startâtoâfinish accountability for communications initiativesfrom strategy and briefing through execution optimization and performance reporting.
• Lead influencer strategy and activation partnering with agencies and internal teams (without direct contract management).
• Oversee community management and consumer care standards ensuring timely onâbrand responses and clear reporting.
• Guide earned media and thoughtâleadership efforts in partnership with PR and communications stakeholders.
• Manage agency and partner relationships including briefing feedback performance oversight and budget stewardship.
• Track performance across social influencer and earned media using insights to optimize engagement and growth.
• Support brand act planning and execution ensuring communications are fully integrated and activated with excellence.
• Manage and develop two direct reports fostering a highâperforming collaborative team.

Experience & Qualifications

• Bachelors degree required.
• Minimum 710 years of relevant communications social or brand marketing experience.
• Alcohol beverage or regulated CPG experience strongly preferred.
• Experience working within a global or matrixed organization.
• Deep understanding of social platforms cultural trends and creator ecosystems.
• Proven ability to lead crossâfunctional work and influence without authority.
• Strong agency management experience across social influencer and PR.
• Highly collaborative adaptable and comfortable operating in a fastâpaced environment.
• Demonstrated people leadership and talent development experience.

Compensation:

Compensation offered to prospective team members considers internal equity and location. Final compensation may vary based on jobârelated knowledge skills and experience.

• Competitive annual salary $114000 - $143000 in Chciago IL
• Bonus plan designed to recognize company performance and individual contributions
• Comprehensive health and welfare benefits
• Company matching 401(k) contributions
• Paid time off including annual leave paid sick time and holidays
• Extensive opportunities for training development and career growth

At Mark Anthony we exist to Unearth the Extraordinary:

Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day connecting our global organization across all business units roles and locations. We are:

Best in Our Craft
We set the standard with a pursuit of excellence that can be found in everything from our products and processes to our plants and people.â

Ambitiously Curious
We stay curious dreaming big and navigating the unknown with an enduring belief in better.ââ

Made With Humility
We bring humility authenticity fun and support to every collaboration and celebrate wins as a team.

Daringly Disruptive
We disrupt the status quo moving fast to seize opportunities and acting scrappyâto stay ahead of industry giants.â

Required Experience:

Manager