Head of Product Marketing

About Cantina:

Cantina Labs is a social AI company developing a suite of advanced real-time models that push the boundaries of expression personality and realism. We bring characters to life transforming how people tell stories connect and create. We build and power ecosystems. Cantina our flagship social AI platform is just the beginning.

If youre excited about the potential AI has to shape human creativity and social interactions join us in building the future!

About the Role:

The Head of Product Marketing will build and lead Cantinas product marketing and customer insights function. This role sits at the intersection of Product Design and Marketing developing a deep nuanced understanding of our customer and their end-to-end product experience. They will translate that insight into clear positioning roadmap influence and comprehensive go-to-market strategies that drive adoption and growth. This leader ensures that what we build is aligned with real customer needs and that how we bring it to market is differentiated compelling and strategically sound.

What Youll Do:

• Build and own the customer and market research function developing rigorous qualitative and quantitative insights that inform product strategy and roadmap decisions

• Partner closely with Product leadership to shape positioning packaging and prioritization based on a detailed understanding of customer needs and product experience

• Define clear value propositions messaging frameworks and competitive positioning across products and features

• Design and lead end to end go to market strategies for launches including audience segmentation pricing and packaging input enablement demand generation alignment and performance tracking

• Equip Sales Growth and Comms with the narratives tools and insights needed to effectively communicate product value in market

What Youll Bring:

• 5 years of experience in product marketing strategy or a related function within high growth technology companies

• Proven track record of building customer research and insights programs that directly influence product roadmaps and business outcomes

• Deep experience leading complex product and feature launches with measurable impact

• Strong analytical and storytelling skills with the ability to synthesize detailed research into clear positioning and GTM strategy

• Executive presence and cross functional leadership skills with the ability to align Product Marketing Sales and Leadership around shared priorities

• Travel up to 10% of the time

Compensation:

The anticipated annual base salary range for this role is between $200000-$250000. When determining compensation a number of factors will be considered including skills experience job scope location and competitive compensation market data.

Benefits:

• Competitive salary and generous company equity

• Medical dental and vision insurance 99.99% of premiums covered by Cantina

• 42 days of paid time off including:

  • 15 PTO days

  • 10 sick days

  • 15 company holidays

  • 2 floating holidays

• Generous parental leave & fertility support

• 401(k) retirement savings plan

• Lifestyle spending account $500/month to use however youd like

• Complimentary lunch and snacks for in-office employees

• One Medical membership and more!

Required Experience:

Director