Global Marketing Lead

Location: Vancouver BC

Department: Global Marketing

Employment Type: Full Time / Hybrid / Term (3-year fixed term contract)

Language Designation: English Essential

Posting Close Date: April 27 2026

About Destination Canada

Tourism is the heartbeat of communities from coast to coast to coast. At Destination Canada our aspiration for the tourism industry is to generate wealth and wellbeing for all of Canada and enrich the lives of our guests. Our mission is to influence supply and build demand for the benefit of locals communities and visitors through leading research alignment with public and private sectors and marketing Canada nationally and abroad. We seek diverse ingenious thinkers teeming with intellectual curiosity and a deep desire to grow Canadas tourism industry strengthening the socio-cultural environmental and economic vitality tourism brings to Canada.

About the role

Were looking for a Global Marketing Lead to play a central role in delivering Destination Canadas global marketing initiatives across global markets and audiences. This role sits at the intersection of strategy and execution turning direction into clear plans aligning stakeholders and ensuring high-quality delivery of integrated marketing programs at scale.

As a Global Marketing Lead you will lead the coordination and execution of complex multi-market initiatives working closely with global marketing leadership cross-functional HQ teams in-market teams and external partners. Youll bring structure and clarity to ambiguity translating inputs from multiple stakeholders into cohesive plans deliverables and campaigns that are executed consistently and effectively across markets. This role is critical to ensuring our global marketing efforts are well-coordinated insight-driven and delivered with excellence. Youll help drive alignment maintain momentum across initiatives and continuously improve the tools processes and ways of working that enable strong execution.

Key accountabilities

• Leads the execution and delivery of multi-market marketing initiatives and partnerships translating strategic direction into clear plans timelines and deliverables.
• Project manages complex cross-functional marketing initiatives ensuring alignment and quality delivery across internal teams in-market stakeholders and external partners.
• Consolidates inputs from multiple markets and stakeholders into cohesive deliverables ensuring accuracy consistency and alignment to strategic objectives.
• Monitors implementation progress and supports performance tracking and reporting identifying risks gaps and opportunities for improvement.
• Plan and facilitates regular coordination forums (e.g. status meetings planning sessions) to ensure alignment and momentum.
• Develops and maintains standardized tools templates and processes to enable consistent execution (e.g. planning documents reporting frameworks presentations).
• Acts as a key liaison between global marketing leadership cross functional HQ markets teams and in-market teams ensuring clarity of expectations timelines and outputs.
• Provides executional guidance and support on campaigns and initiatives in global markets as needed.
• Leads the execution of global brand and cluster partnerships (e.g. media and platform collaborations) as well as global travel trade projects ensuring deliverables are completed to a high standard on time and consistently across markets.
• Leads the development and standardization of global marketing deliverables (e.g. tactical plans C-suite reports performance reports flagship presentations) across all markets.
• Acts as the central coordination point for in-market execution of global initiatives supporting markets in adapting and implementing plans.

What you need

• Graduation from a recognized university in Marketing Communications or other relevant discipline or an acceptable combination of education training and experience.
• At least 5 years of relevant experience in marketing including coordinating and delivering complex cross-functional initiatives involving multiple stakeholders and timelines.
• Knowledge of marketing principles practices and ecosystem including paid earned and owned channels.
• Exceptional project management skills: ability to manage competing priorities track progress and ensure timely high-quality delivery.
• Stakeholder alignment and influence: ability to build alignment and drive progress across diverse stakeholders without direct authority
• Excellent communication skills both written and verbal
• Problem solving and navigating ambiguity: ability to identify issues work through ambiguity and develop practical solutions to maintain progress and delivery
• Execution translation: ability to convert high-level direction into clear actionable plans timelines and deliverables aligned to objectives
• Ability to synthesize inputs from multiple sources into clear structured deliverables (e.g. plans reports presentations).
• Experience working with external partners (e.g. agencies media commercial or industry partners) and supporting partnership execution.
• Experience working with agencies of record or external marketing partners.

It would be great if you also had

• Experience in the tourism travel or destination marketing industry.
• Knowledge and experience with travel-trade channels and industry
• Experience working in international and/or matrixed organizations
• French/English bilingualism

Compensation

Salary range: $92660 - $115825

Within the range the base pay offered is determined by multiple factors including job-related skills and relevant education/experience. Please note starting salaries for new hires typically fall between the minimum and mid-point of the range to support internal equity and allow room for progression as employees grow and excel in their roles. The range above reflects base pay only and does not include the competitive at-risk pay program and benefits that we offer!

Our total rewards offering is designed to support your health wellbeing and life outside of addition to base salary youll have access to:

• Extended health and dental benefits
• A defined contribution pension plan
• A minimum of 3 weeks vacation
• 5 paid days for personal and family needs each year
• 1 paid wellbeing day per year
• Generous maternity and parental leave top-up
• An employee and family assistance program
• Flexible working options including a hybrid model and compressed workweek
• Support towards your professional growth with learning and development opportunities mentorship and more.

Things you should know

• This role follows a hybrid work arrangement where work is performed onsite at least 2-3 days per week. Please note the work arrangement is subject to change.
• This is a three-year term role with a fixed end date.
• This is a unionized role.

At Destination Canada we believe that Canadas diversity is its greatest asset and is what touches travellers hearts most deeply. To that end we are committed to inclusive leadership within our workplace workforce and interactions with partners and travellers alike. Destination Canada is an equal opportunity employer committed to reflecting Canadas diversity through fair and accessible hiring and employment practices. All qualified applicants will receive consideration for employment. If you require accommodations at any point in the recruitment process please reach out to .

We know that applying for a new job can be both exciting and intimidating and we sincerely appreciate your interest and effort. Only those applicants under consideration will be contacted.

Privacy Notice Acknowledgement and Consent

Personal information collected in relation to your application is collected pursuant to the Canadian Tourism Commission Act and the Privacy Act. Providing your personal information is voluntary. However incomplete applications or refusal to provide relevant information will impact our ability to assess your candidacy. Personal information provided by you will be used to evaluate your application verify accuracy of the information provided (references and credentials) and to maintain an inventory of candidates for work opportunities and staffing all in accordance with Destination Canadas personal information banks PSU 911 and PSE 902. Information will be retained for a minimum of 2 years.

By submitting your application you consent to the use of your personal information as indicated above and agree to the terms of our Privacy Notice. SIN numbers other personal identifying numbers (Driver licence CRA and BIN) medical information and candidate photographs are not required for the purposes of this application. Please do not submit this information in your application.