Visual Identity Lead

Role/ Department: Visual Identity Lead/Digital Marketing

Were building something new and you could lead it.

Our Creative team is establishing a dedicated Visual Identity function for the first time and were looking for a Visual Identity Lead to define operationalize and elevate how our brand shows up across the enterprise. If youre excited by the idea of crafting a practice from the ground up building systems and shaping how a major financial services brand is expressed across millions of interactions this is your moment.

Youll report directly to the Head of Creative and guide Creative designers while developing the processes standards governance mechanisms and tools that will become the backbone of our enterprise brand system. This is an exceptional opportunity for a systems thinker with strong leadership instinctssomeone who loves building frameworks driving clarity educating partners and shaping brand expression at scale.

The key responsibilities of the role include:
Shape and Build a New Function
Define how the Visual Identity team operates collaborates and delivers value across the organization.
Establish foundational processes QA standards and governance models that ensure brand consistency.
Develop and socialize the vision for how our visual identity evolves and scales.

Lead & Inspire
Supervise a designer providing coaching direction and clear expectations.
Set daily priorities manage workloads and ensure the work is resourced and supported.

Own Our Visual Identity
Serve as the primary guardian of our visual brand systemtemplates guidelines assets iconography and digital components.
Ensure all creative work reflects the companys brand strategy meets accessibility standards and aligns with industry best practices for financial services.
Audit creative work and partner with teams to ensure consistent and compliant brand expression.

Collaborate Across the Business
Work closely with Marketing Communications Digital Compliance and Product teams to create alignment and drive adoption.
Educate internal partners on best practices and champion a unified visual expression across departments.

Drive Operational Excellence
Identify opportunities to improve efficiency standardize workflows and streamline design operations through technology.
Troubleshoot daily issues and ensure high quality creative output.

Skills/Qualifications:
Bachelor of Fine Arts (BFA) in Graphic Design Bachelor of Design or equivalent
7-10 years of experience in visual design brand systems or identity management
Previous supervisory or team-lead experience
Proven ability to build refine or scale a design or brand governance function
Expertise in typography layout color systems and multichannel visual identity
Strong communication and relationship building skills building skills
Experience navigating complex enterprises; financial services or regulated industry experience is a plus
Proficiency with Figma Adobe Creative Cloud and brand management tools
A balance of strategic thinking operational rigor and a meticulous eye for detail
Background in design tooling systems (Adobe Express Adobe Assets)
Exceptional attention to detail and ability to manage multiple projects with tight timelines.
A portfolio must be submitted in order to be considered for this role
Collaborative and adaptable: able to navigate team dynamics timelines and client contexts while delivering exceptional design.
Growth oriented and resilient: open to feedback eager to iterate and comfortable learning through experimentation and critique.
Curious and proactive: able to generate ideas take initiative and contribute wherever needed from early exploration to final delivery.

Working Model: Hybrid (#LI-Hybrid)
We have a balanced hybrid working model to ensure you get the flexibility you need and the successful candidate will spend their time between working in the office and working from home.

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