Associate Media Manager, Enterprise Strategy & Innovation

Are you ready for whats next

Come explore opportunities within Brunswick a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes Next Never Rests and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.

Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality:

Position Overview:

Were looking for an Associate Media Manager Enterprise Strategy & Innovation to help advance our media planning and buying practice within the Performance Marketing COE. This individual will be a subject matter expert on media planning and buying best practices across a diversified channel mix including offline and online channels and may be responsible for hands-on campaign planning activation and reporting for special projects. The ideal candidate will have experience managing and optimizing campaigns across multiple clients and a deep understanding of the end-to-end process for standing up and measuring paid media campaigns.

We are looking for an individual with a growth mindset with deep functional knowledge in planning and buying across a diverse mix of traditional and digital media channels such as connected TV OOH content partnerships paid search (Google Bing) paid social (Meta TikTok) and programmatic media channels.

At Brunswick we have passion for our work and a distinct ability to deliver.

Essential Functions:

New Vendor & Partnership Exploration

Research emerging media and ad tech solutions that could support media strategy advancement and business objectives

Support the vendor evaluation process including gathering capabilities decks conducting initial exploratory calls and comparing opportunities against our existing stack

Maintain a centralized library of new and prospective partners including POVs use cases pricing and performance considerations

Assist with pilot program planning and execution for new vendors

Enterprise Test & Learn

Support the development and execution of our annual test and learn agenda across paid digital and traditional channels

Assist with test design including developing hypotheses drafting briefs aligning measurement frameworks and coordinating with internal analytics teams.

Manage timelines and deliverables to ensure tests are launched monitored and completed on schedule

Collaborate with cross functional partners to help collate performance learnings and assist in pulling results synthesizing insights and packaging findings for internal stakeholders

Advancement of Media Planning Practice

Support crossfunctional special projects tied to channel innovation audience strategy data usage and platform improvements

Develop POVs and case studies related to paid media planning and buying best practices relative to Brunswicks divisions

Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however others can be developed along the way.

Required Qualifications:

Minimum of 3-5 years in advertising media management and/or media planning with experience planning and managing campaigns across a diverse media mix; agency experience preferred

Experience designing setting up and analyzing results for A/B tests.

Strong analytical skills with ability to interpret data and draw actionable insights.

Strong verbal and written communication.

Detailed oriented organized and ability to multi-task.

Creative thinking and problem-solving abilities.

Working Conditions:

Hybrid 3x per week in office

Theanticipatedpay range for this position is$ actual base pay offeredwillvary depending on multiple factors including job-related knowledge/skillsrelevantexperience business needsandgeographic addition to base pay this positioniseligible foran annual discretionarybonus.

At Brunswick it is not typical for an individual to be hired at or near the top end of thesalaryrange for their role. Compensation decisions are dependent uponthe specifics of the candidates qualifications and the business context.

This position iseligible toparticipatein Brunswickscomprehensiveandhigh-qualitybenefitsofferingsincludingmedical dental visionpaidvacation 401k (up to4% match) HealthSavingsAccount(with company contribution)wellbeing programproduct purchasediscountsand much about our benefits can be foundhere.

Why Brunswick:

Whatever tomorrow brings well be at the leading edge. As the clear leader in the marine industry were committed to our values and supporting our exceptional people. We offer and encourage growth opportunities within and across our many addition were proud of being recognized for making a splash with numerous awards!

Next is Now!

We value growth and development recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here please still consider applying.

Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race color religion sex sexual orientation gender identity national origin age disability protected veteran status or any other characteristic protected by federal state or local law. Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply. If you require accommodation during the application or interview process please contact for support.

For more information about EEO laws - click here

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