Sr Manager Digital Marketing Air Conditioning Technologies

Step into the innovative world of LG Electronics. As a global leader in technology LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise Lifes Good embodies our commitment to ensuring a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 diverse portfolio includes Home Appliance Solutions Media Entertainment Solutions Vehicle Solutions and Eco Solutions. Our management philosophy Jeong-do Management embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of Customer-Value Creation and People-Oriented Management these values shape our corporate culture fostering creativity diversity and integrity. At LG we believe in the power of collective wisdom through an inclusive work us and become a part of a company that is shaping the future of LG we strive to make Life Good for Everyone.

We offer an environment that enables colleagues to demonstrate their capabilities focus on their work and create value. At LG youre encouraged to take a creative and individual approach to challenges with a strong emphasis placed on performance and skilland equal merit-based opportunities across the board. We want our colleagues to grow with our global business. Thats why we deliver sure rewards for exceptional performance and offer industry-leading benefits. Come join the team!

Be with the Industry Innovation Leader

We are currently seekinga Sr. Manager Digital Marketing and Communications to join our Air Conditioning Technologies Team!

The Senior Manager Digital Marketing & Communications leads the development and execution of integrated digital and communication strategies that support brand positioning product marketing channel engagement and business growth for LG Air Conditioning Technologies. This role is responsible for aligning digital platforms content messaging and campaigns across contractors distributors and end-user audienceswhile ensuring consistency with corporate brand standards and business objectives.

The role partners closely with product management sales engineering and regional marketing teams to drive demand generation product adoption and brand differentiation in a competitive channel-driven HVAC market.

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Essential Duties and Responsibilities include the following:

Digital Strategy & Platform Management

• Own and evolve the companys digital ecosystem including websites portals marketing automation tools email platforms and social channels.
• Define and execute digital roadmaps supporting product launches contractor enablement distributor communications and lead generation.
• Ensure digital platforms are optimized for UX SEO analytics and conversion performance.
• Oversee agency and vendor relationships related to web development digital media and marketing technology.

Communications & Content Leadership

• Lead internal and external communications strategy ensuring consistent clear and compelling messaging across all channels.
• Develop and manage content strategy including product messaging thought leadership corporate communications case studies and technical storytelling.
• Partner with product engineering and regulatory teams to translate complex HVAC technologies into customer-facing narratives.
• Support internal communications related to product changes initiatives and strategic programs.

Campaigns Demand Generation & Channel Support

• Lead integrated digital marketing campaigns supporting sales growth channel programs and new product introductions.
• Collaborate with sales and channel marketing to create digital assets that support contractor and distributor engagement.
• Guide paid media email and social strategies to drive measurable pipeline and brand awareness outcomes.
• Ensure alignment between national marketing initiatives and regional execution.

Brand Governance & Performance Measurement

• Enforce brand standards across all digital and communication materials.
• Establish KPIs and dashboards to track engagement lead performance content effectiveness and ROI.
• Use data and insights to continuously refine messaging channels and campaign approaches.

Leadership & Cross-Functional Collaboration

• Manage and mentor a team of digital and communication professionals.
• Serve as a strategic partner to senior leadership sales and product teams.
• Influence stakeholders without direct authority to ensure alignment and execution excellence

Qualifications

• Bachelors degree in marketing Communications Business or a related field.
• 3-5 years of progressive experience in digital marketing and communications with leadership responsibility.
• Experience in HVAC building technologies manufacturing or industrial B2B environments strongly preferred.
• Proven success leading digital platforms integrated campaigns and content strategies.
• Expertise in marketing automation CRM integration web CMS platforms and analytics tools.
• Strong understanding of channel-driven go-to-market models (contractors distributors reps).

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Benefits Offered Full-Time Employees:

• No-cost employee premiums for you and your eligible dependents for competitive medical dental vision and prescription benefits.
• Auto enrollment with immediate vesting of competitive company matching contributions in a 401(k) Retirement Savings Plan with several investmentoptions.
• Generous Paid Time Off program that includes company holidays and a combined bank of paid sick and vacation time.
• Performance based Short-Term Incentives (varies by role).
• Access to confidential mental health resources to help you and your loved ones improve your quality of life. Personal fitness goal incentives.
• Family orientated benefits such as paid parental leave and support for families raising children with learning social behavioral challenges or developmental disabilities.
• Group Rate Life and Disability Insurance.

Benefits Offered Temporary/Contractors:

• Eligible for the relevant benefit programs offered through our partner agencies.

Privacy Notice to California Applicants

Applicants who need assistance or a reasonable accommodation during the hiring process may contact our team by phone at: or This email and phone number will only reply to accommodation requests and is not intended for general employment inquiries.

At LG we aspire to empower people and celebrate differences because we believe diversity will create the unexpected. We provide equal employment opportunity to all individuals regardless of their race color creed religion gender age sexual orientation national origin disability veteran status or any other characteristic protected by state federal or local law. Consistent with our commitment to providing equal opportunity and embracing diversity LG has implemented affirmative action to ensure applicants are employed and employees are treated without regard to these characteristics.

In addition to the above LG believes that pay transparency is a key part of diversity equity and inclusion. Our salary ranges take into account many factors in making compensation decisions including but not limited to skillset experience licensure certifications internal equity and other business needs. While we consider geographic pay differentials in final offers because we operate in many geographies where applicable the salary range listed may not reflect all geographic differentials applied.