Senior Paid Search Executive

The company

Small businesses move fast. Opportunities often dont wait and cash flow pressures can appear overnight. To keep going and growing SMEs need finance thats as flexible and responsive as they are.

Thats why we built iwoca. Our smart technology data science and five-star customer service ensures business owners can act with the speed confidence and control they need exactly when its needed.

Weve already cleared the way for 100000 businesses with more than 4 billion in funding. Our passionate team is driven to help even more SMEs succeed through access to better finance and other services that make running a business easier. Our ultimate mission is to support one million SMEs in their defining moments creating lasting impact for the communities and economies they drive.

The team

The Performance Marketing team sits within the wider Direct Acquisition team which also includes sales and brand. We are responsible for supporting the top of funnel growth of our core lending business across a number of offline and online channels from Mail to Search and Social.

The role

This is a high-impact role where youll directly influence paid search growth at iwoca.

We are looking for someone with a strong interest in the evolution of search (AI Overviews zero-click search conversational interfaces) and the ability to adapt paid search strategy in response to changing SERP behaviour driven by AI.

You will be a Senior Paid Search Executive with hands-on experience in Google Ads to support the overall management optimisation and scaling of our Paid Search channel.

Youll manage day-to-day Google campaigns lead our growth strategy on Bing and help drive expansion into new search opportunities such as ChatGPT Ads YouTube Display and Google Demand Generation. Youll work with a significant budget and help shape the future of paid search at iwoca.

Your responsibilities will include:

• Help build and execute growth plans beyond Google Search: drive sustainable growth on Bing and support expansion into new channels such YouTube Display Programmatic and Google Demand Gen

• Launch optimise and scale campaigns across Google Search Performance Max YouTube and Bing

• Maintain account hygiene: Collaborate with channel lead on implementing AI-driven solutions for increased automation in this area and more

• Support testing and insights: design and analyse A/B multivariate and geo tests; run landing page experiments using Webflow and translate data into actionable improvements.

• Contribute to creative: assist in developing text image and video ads; share performance insights to improve campaigns.

• Monitor and report: track granular campaign performance identify opportunities for improvement build dashboards and collaborate with Acquitech to ensure data accuracy.

• Identify and implement AI-driven opportunities: to improve efficiency and performance across the channel

• Test emerging paid search formats: including AI-driven and conversational placements

Requirements

Essential:

• Hands-on Google Ads experience: 23 years managing optimising and scaling campaigns; Bing Ads a plus.

• Paid Search expertise: strong understanding of channel dynamics metrics and what drives performance.

• Data-driven and analytical: interpret complex data generate actionable insights and optimise campaigns based on A/B multivariate or geo tests.

• Ownership and impact: manage day-to-day campaigns independently while contributing ideas to grow the channel.

• Creative and proactive: go beyond repetitive tasks spot opportunities independently and be confident in raising ideas or challenging approaches.

• Strong communication: collaborate effectively with stakeholders across functions and seniority levels.

• Attention to detail & copywriting: ensure ad copy keywords and creatives drive results.

• Organised and commercially aware: prioritise effectively and understand the business impact of campaigns.

• Demonstrated use of AI tools: (e.g. ChatGPT Claude Gemini) to improve campaign performance workflow efficiency or insight generation

• Evidence of using AI to automate or scale paid search tasks: (e.g. scripting feed optimisation copy generation or reporting)

AI and Automation:

• Experience using LLMs (e.g. ChatGPT) for campaign ideation keyword research or ad copy generation

• Ability to design effective prompts and iterate based on output quality

• Experience integrating AI into workflows (e.g. Google Ads scripts automated reporting data enrichment)

• Strong understanding of where AI adds value vs. where human judgment is required

• Curiosity about emerging AI-led search formats (e.g. conversational search AI Overviews ChatGPT Ads)

• Experience with automation tools or scripting (e.g. Google Ads scripts Python Zapier Make)

• Ability to identify repetitive processes and replace them with automated workflows

Preferred:

• Experience working with six-figure monthly budgets

• Some experience working within Bing Ads

• Experience in fintech or similar industry.

Whilst we welcome applications from all qualified candidates please note that this particular position does not offer visa sponsorship. Candidates must be eligible to work in the UK independently.

The salary

We expect to pay from 35000 - 45000 for this role. But were open-minded so definitely include your salary goals with your application. We routinely benchmark salaries against market rates and run quarterly performance and salary reviews.

The culture

At iwoca the best idea wins. We model our culture on independent thinking challenging untested logic and evidence-based decisions. We prioritise learning and growth and give people the autonomy to develop in the direction that makes them most effective.

Were a tech company and believe in the power of AI to help us work faster and better. We provide the infrastructure where every iwocan always has access to the best models and where those models have access to all of our data. We will help our people to learn how to use and grow with the new tools available to them.

The offices

We put a lot of effort into making iwoca a great place to work:

• Offices in London Leeds Berlin and Frankfurt with plenty of drinks and snacks.

• Events and community-led groups including running groups padel and monthly ping-pong and pool competitions.

The benefits

• Flexible working hours.

• Medical insurance from Vitality including discounted gym membership.

• A private GP service (separate from Vitality) for you your partner and your dependents.

• 25 days holiday per year an extra day off for your birthday the option to buy or sell an additional five days of annual leave and unlimited unpaid leave.

• A one-month fully paid sabbatical after four years.

• Instant access to external counselling and therapy sessions for team members that need emotional or mental health support.

• 3% Pension contributions on total earnings.

• An employee equity incentive scheme.

• Generous parental leave and a nursery tax benefit scheme to help you save money.

• Electric car scheme and cycle to work scheme.

• Two company retreats a year: weve been to France Italy Spain and further afield.

And to make sure we all keep learning we offer:

• A learning and development budget for everyone.

• Company-wide talks with internal and external speakers.

• Access to learning platforms like Treehouse.

Useful links:

• iwoca benefits & policies

Required Experience:

Senior IC