At Constant Contact we are seriously awesome people who take ownership and make an impact by operating with the mindset integrity and courage of a small business owner.Theres something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams. Here we all play an integral part in helping business owners entrepreneurs non-profits and individuals to succeed by giving them all the help and tools they need to grow online. Were energized by new challenges and new possibilities-and were just getting started!

Overview

Constant Contact is building an AI-native marketing organization in the SMB software space. This role sits at the center of driving integrated media as a growth engine across brand and performance.

As Senior Manager Integrated Media you will own the strategy and execution of integrated media campaigns across YouTube Connected TV (CTV) Linear TV and supporting digital channels with a clear mandate: drive incremental demand expand reach and deliver measurable gross adds at efficient CAC.

This is not a campaign management role. You will architect media strategy connect creative and data into a unified system and leverage AI-enabled optimization tools to scale performance. Your leverage is not volume; it is judgment systems thinking and the ability to translate insight into growth.

If you thrive at the intersection of brand storytelling and performance rigor and can turn media into a scalable growth engine this role was written for you.

Strategy & Planning

• Own media strategies Video channels driving awareness consideration and conversion
• Define channel roles and contribution to gross adds and revenue
• Build cross-channel investment strategies grounded in CAC LTV and incrementality
• Identify new demand through audience channel and creative opportunities

Execution & Buying

• Execute across YouTube CTV/OTT and Linear TV
• Negotiate network PMP deals direct partnerships and premium inventory access
• Manage budgets to hit trial gross add and CAC targets
• Leverage AI tools for bidding while maintaining strategic control

Optimization & Testing

• Own experimentation across creative audiences and channel mix
• Leverage AI systems to accelerate learning and budget allocation
• Distinguish incremental gains vs attribution shifts
• Scale high-performing strategies efficiently

Creative & Media Integration

• Partner with Creative to ensure assets drive engagement and conversion
• Translate performance into creative direction and testing plans
• Continuously improve hooks messaging and conversion drivers

Measurement & Collaboration

• Own contribution to trials gross adds and CAC
• Partner on MMM MTA and incrementality frameworks
• Align platform metrics to business outcomes
• Collaborate across Growth Creative Product and Analytics

What You Bring

• 6 years in video media buying growth or performance marketing
• Deep experience with YouTube and CTV/OTT platforms
• Proven ability to manage and scale multi-million-dollar budgets with clear accountability to performance outcomes
• Strong command of video measurement methodologies including view-through attribution brand lift studies and cross-channel reach/frequency.
• Strong understanding of CAC LTV and funnel metrics
• Ability to translate data into strategy and execution

What Sets You Apart

• You think about growth systems not channels
• You understand that brand drives performance and performance validates brand
• You can connect creative media and data into a unified strategy
• You are comfortable operating in ambiguity and building structure
• You focus on incremental business impact not vanity metrics

Why Youll Love Us:

• We celebrate one anothers differences. We are proud of our culture of diversity and inclusion and were always working hard to strengthen and improve this culture. We have programs in place that bring us together on important issues and provide educational opportunities for all employees.
• Join the experts. If youre passionate about supporting businesses and organizations you wont find a better spot to share your talent. Were dedicated to improving the quality of our product from a customer standpoint and have a true desire to enable the success of businesses non-profit organizations and community groups.
• Youll have opportunities to grow your career. We encourage and support our team members to learn different aspects of the business take on stretch assignments seek coaching opportunities and professional development opportunities.
• A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family

At Constant Contact were all about work flexibility and are proud to serve our customers as a hybrid workforce. Our hybrid work model combines the convenience of remote work with access to our great office locations to collaborate in-person participate in live trainings and socialize with colleagues.

Application Deadline: 30 days. We may fill this job opening prior to the deadline if a candidate is selected by us.

Vision6 Pty Limited is an affiliate of Constant Contact Inc. and a part of the Constant Contact group of brands.

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