Founding Account Executive USA

Most AE roles hand you a quota a Salesforce instance and a playbook. This one is different.

Were a Series A SaaS company out of Berlin - the category leader in training onboarding and compliance software for frontline-heavy regulated industries like food & beverage hospitality and manufacturing. Weve built a repeatable European sales engine with strong fundamentals: over 140% NRR and a proven ability to cut workplace incidents by more than 50% for our customers.

Now were going all-in on the US. Weve been pulled into this market by existing customers. We have budget conviction and a co-founder - Mona - relocating to NYC to lead the US entity full-time. What we dont have yet is a structured repeatable US sales motion.

Thats where you come in.

WHAT THIS ROLE ACTUALLY IS

This is a founding-level IC role. Youll carry a quota AND shape how we sell. Your insights will directly influence positioning pricing and hiring decisions. Youll work alongside Mona daily - a founder fully committed and on the ground with you.

In your first 90 days:

• Get deep on the product the customer and the European playbook

• Run outbound prospecting into US accounts alongside Mona - targeting food hospitality and regulated industries

• Own discovery demos and deal cycles end-to-end

• Document what works: objection patterns ICP signals winning narratives

• Close your first US deals

In your first year:

• Build and own the full US sales funnel - outbound inbound land & expand

• Define our US ICP based on real data not assumptions

• Develop the US sales playbook from scratch

• Influence how we hire structure and scale the GTM team

• Become the person who built the US revenue engine

WHO WERE LOOKING FOR

Youre a strong fit if you:

• Have 37 years of B2B SaaS AE experience and know how to run a full deal cycle

• Ideally have sold into regulated compliance-heavy or operations-driven industries (food hospitality healthcare or manufacturing is a big plus)

• Have been an early sales hire before or actively want to be - the blank-page energy excites you

• Are a natural outbound hunter - you dont wait for inbound; you create pipeline

• Can work across SMB mid-market and enterprise deal sizes as the motion evolves

• Communicate clearly iterate fast and arent precious about process that isnt working

This is probably not the right fit if you:

• Need a fully built sales infrastructure on day one

• Prefer a defined territory and an established playbook

• Are looking for a clear path into management right away

WHY THIS IS WORTH YOUR BET

• Were being pulled into this market - not pushing our way customer demand already exists.

• The fundamentals are unusually strong. 140% NRR means our customers dont leave - they expand.

• Youll have a founder in the room not a VP Sales six time zones away.

• Were well-capitalized at Series A with real budget behind US GTM.

• Our category - frontline workforce compliance and training - is massive underserved and increasingly regulated.

COMPENSATION & BENEFITS

• On-Target Earnings: $200k - $300k (base variable) with flexibility based on experience

• Equity: meaningful early-hire options in a well-capitalized fast-growing company

• Health dental and vision coverage

• NYC-based with flexibility for a high-output in-market role

• Daily access to the founding team and real influence over the company youre helping build

ABOUT US

Were a Berlin-based SaaS company on a mission to simplify how organizations onboard train and stay compliant with a clear focus on frontline-heavy regulated industries. Our platform drives real operational impact: customers reduce workplace incidents by over 50% shopfloor downtime by over 40% and they expand with us year over year.

Weve built the leading position in our category across Europe. The US is our next chapter and were building it with intention. Mona our cofounder is relocating to NYC full-time to lead the US entity. This is a rare opportunity to build US revenue from zero alongside a founder who is fully committed and on the ground with you.

At doinstruct you can make full use of your skills and play an active role in the further development of our start-up. And yes we attach great importance to a positive working atmosphere maximum transparency communication at eye level and support every step of your personal and professional development.

Even if you dont tick all of the boxes but you are motivated and want to work with us you are very welcome to apply.

We embrace diversity and hire people based on their ability to perform a job. People of any race gender gender expression sexual orientation religion age disability political opinion or marital status are welcome at doinstruct.

For questions or remarks please reach out to our Talent Acquisition Manager Leonard at

Required Experience:

IC