Senior Associate, Partner Marketing, CN

About Airwallex

Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software we empower over 200000 businesses worldwide including Brex Rippling Navan Qantas SHEIN and many more with fully integrated solutions to manage everything from business accounts payments spend management and treasury to embedded finance at a global scale.

Proudly founded in Melbourne we have a team of over 2000 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$8 billion and backed by world-leading investors including T. Rowe Price Visa Mastercard Robinhood Ventures Sequoia Salesforce Ventures DST Global and Lone Pine Capital Airwallex is leading the charge in building the global payments and financial platform of the future. If youre ready to do the most ambitious work of your career join us.

Attributes We Value

We hire successful builders with founder-like energy who want real impact accelerated learning and true ownership. You bring strong role-related expertise and sharp thinking and youre motivated by our mission and operating principles. You move fast with good judgment dig deep with curiosity and make decisions from first principles balancing speed and rigor.

Youre humble and collaborative; turn zerotoone ideas into real products and you get stuff done end-to-end. You use AI to work smarter and solve problems faster. Here youll tackle complex highvisibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you lets build whats next.

Role Overview

We are hiring a hands-on Manager Partner and Influencer Marketing to lead our creator and ecosystem strategy in the Greater China region. This role is designed for a builder who excels at outreach and partner acquisition capable of opening doors within complex B2B environments.

You will focus primarily on driving brand authority and growth through Influencers (KOLs/KOCs) and Media Partners while simultaneously cultivating a high-conversion Affiliate network and a strategic Ecosystem of industry partners. Reporting to the Field and Partner Marketing Lead you will serve as the bridge between our global strategy and the localized tactics required to dominate the Chinese digital and professional landscape.

Key Responsibilities

1. Multi-Tier Partner Outreach & Management

• Influencer & Creator Seeding: Source and scale a network of B2B-focused KOLs and KOCs across Xiaohongshu (RED) WeChat Channels Douyin Bilibili YouTube and emerging B2B professional forums. Focus on Human-Centric storytelling to demystify complex products like FX transfers and AI billing.

• Media Partnerships: Identify and forge deep relationships with vertical industry media. Drive brand awareness and lead growth through high-impact content collaborations online placements and co-branded industry activations.

• Ecosystem Alliances: Proactively scout and onboard upstream and downstream partners (e.g. technology providers industry associations and trade bodies) to build a robust B2B support network and drive joint value propositions.

• Affiliate Network Growth: Develop and manage a performance-based affiliate program. Identify high-potential publishers and niche partners to directly drive user acquisition and revenue growth.

2. Operations & Stakeholder Management

• Internal & External Navigation: Act as a key liaison between global marketing teams local sales leaders and external partners. Navigate complex stakeholder requirements to ensure program alignment and brand safety.

• Performance Optimization: Utilize data-driven insights (Video View CPR CPE Viral Post Rate and Leads) to continuously refine ROI and lead capture frameworks.

Minimum Qualifications

• Experience: 5 years in B2B marketing influencer marketing or partner management preferably within the fintech SaaS or cross-border payment sectors.

• China Market Expertise: Deep hands-on experience with the China digital ecosystem (RedNote Douyin WeChat Baidu) and a proven track record of driving business outcomes through influencer-led seeding and trust building.

• Project Management: Demonstrated ability to manage multi-million RMB budgets and high-frequency event calendars with meticulous attention to detail and operational discipline.

• Technical Literacy: Proficiency in marketing automation tools CRM systems (Salesforce preferred) and data analytics platforms (GA4 BI tools).

• Communication Skills: Native-level Mandarin and professional-level English (written and verbal) with the ability to navigate complex stakeholder relationships across different cultural contexts.

Preferred Qualifications

• Niche Network: Existing relationships with B2B-focused creators trade associations or financial industry media partners in the Greater China region.

• Regional Strategy Experience: Experience scaling B2B marketing programs across multiple Asian markets (e.g. Hong Kong Singapore or Southeast Asia).

• Global Collaboration: Comfortable working across time zones and translating global brand briefs into high-impact local activations.

Applicant Safety Policy: Fraud and Third-Party Recruiters

To protect you from recruitment scams please be aware that Airwallex will not ask for bank details sensitive ID numbers (i.e. passport) or any form of payment during the application or interview process. All official communication will come from an @ email address. Please apply only through or our official LinkedIn page.

Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition regardless of any other provision to the contrary.

Equal opportunity

Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit qualifications competence and talent. We dont regard color religion race national origin sexual orientation ancestry citizenship sex marital or family status disability gender or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation please let us know.

Required Experience:

Senior IC