Head of Performance Media | Perricone MD

About THG

We are THG a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

Our portfolio of leading retailers and brands such as LOOKFANTASTIC Myprotein ESPA Perricone MD and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.

With us youll go further faster. What are you waiting for

Life at THG Beauty

We know that beauty isnt one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone everywhere empowering customers all over the world to look and feel fantastic.

By combining our portfolio of owned brands with a marketplace for over 1300 third-party beauty brands through online retail sites LOOKFANTASTIC Cult Beauty and Dermstore THG Beautys ambition is to be the global digital partner of choice across the beauty industry supporting the channel shift to online.

THG Beautys breadth of relationships is unique to the beauty market; it engages with brands as a retailer a brand owner and a product developer and manufacturer making it the industrys digital strategic leader.

Why be a Head of Performance Media at THG Beauty

At Perricone MD we believe healthy living is beautiful living. Our ground-breaking formulations utilize patented nutrient antioxidants to repair damage from environmental stress and lifestyle habits. As the leading authority on anti-inflammatory ingredients we continue to set industry standards through rigorous research and science-led innovation.

The Head of Performance Media is a high-potential data-driven leadership role responsible for steering the paid media strategy for Perricone MD in the US. This role focuses on driving aggressive customer acquisition and revenue growth across core digital channels including Meta TikTok YouTube and Google. You will act as a hands-on operator and strategic owner ensuring performance media remains a primary engine for business efficiency and market expansion.

As a key leader within the marketing team you will combine executional excellence with high-level strategy collaborating with our UK central team to integrate global best practices while maintaining full autonomy over US execution and results.

As Head of Performance Media youll:

Performance Media Leadership & Growth

• Own end-to-end paid media performance across Meta TikTok YouTube and Google (Search & Display).
• Deliver consistently against core commercial metrics including CAC ROAS and Cost of Sales.
• Define and monitor channel-level KPIs to ensure total alignment with overarching business goals and revenue targets.
• Manage complex budget allocations pacing and the channel mix to maximize growth and efficiency.

Campaign Execution & Optimization

• Lead the day-to-day execution and granular optimization across all paid digital channels.
• Establish and scale a structured testing roadmap covering creative assets audience segmentation and bidding strategies.
• Balance lower-funnel conversion tactics with full-funnel growth opportunities to build long-term brand equity.
• Maintain operational excellence across all campaign setups tracking and real-time reporting.

Analytics & Performance Insights

• Own the performance reporting suite translating raw data into actionable insights and strategic recommendations.
• Support forecasting and financial planning in close partnership with the Finance and Analytics teams.
• Contribute to the evolution of attribution modeling and the understanding of incrementality to refine spend.

Collaboration & Partner Management

• Partner with Creative and Brand teams to guide the development of performance-led assets and messaging.
• Coordinate with CRM and E-commerce teams to ensure a seamless integrated consumer journey.
• Manage relationships with key platform partners (Google Meta TikTok) and external agency support to unlock new opportunities.
• Foster a test-and-learn culture within the US team while leveraging the UK central team for strategic frameworks and tools.

What skills and experience do I need for this role

• 5 years Industry experience: Professional background in Performance Marketing or Paid Media with a proven track record in DTC and/or the Beauty category.
• Demonstrated success in managing high-growth media budgets ($5M) and consistently delivering against aggressive CAC and ROAS targets.
• Advanced technical expertise across Meta TikTok and Google/YouTube platforms; solid understanding of attribution incrementality and A/B testing frameworks.
• Strong leadership and mentorship skills with experience managing direct reports and leading cross-functional projects.
• Ability to navigate global environments; must be comfortable collaborating with international teams (UK central) while maintaining local US execution and ownership.

Whats in it for me

• Salary: $110000 - $130000
• Hybrid Work Model - 3 days office/2 days home
• Medical Dental Vision plans
  
• 401K matched up to 5%
• Generous PTO (Paid Time Off)
• Short and long-term disability
• Exclusive employee discounts off THG Brands

THG is proud to be a Disability Confident Committed employer. If you are invited to interview please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you havent heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.