Consumer Sales Enablement Manager

Job Description

At WSFS Bank we empower our Associates to grow their careers guide our customers to secure their financial futures and actively support our Communities so they can fully thrive. Careers with WSFS Bank offer an inclusive and supportive culture competitive salaries advancement opportunities and more. We are the regions locally headquartered bank and wealth management company. We are honored to consistently be named a Top Workplace by our Associates who make a difference every day for the people businesses and Communities we serve. We Stand For Service is more than part of our name its our mission and our purpose.

The Consumer Sales Enablement Manager is responsible for leading the in field and multi-channel activation performance support and ongoing development of frontline sales talent across the entire Consumer Bank including Retail Business Banking Home Lending Contact Center and other Consumer-facing business lines. This leader plays a critical role in equipping teams with the skills tools data insights and coaching required to deliver exceptional client experiences and achieve sales performance goals. The incumbent will oversee a team of Sales Enablement Specialists who provide frontline engagement targeted coaching and performance reinforcement. The Manager ensures programs and enablement strategies are aligned with business priorities grounded in field realities and designed to improve capability confidence and consistency across the Consumer Bank. This role collaborates closely with Consumer leaders Product Training Analytics and Marketing to identify performance gaps build targeted interventions and measure the impact of sales enablement activities. Regular travel across the WSFS footprint is required to support field execution strengthen leader partnerships and ensure consistent adoption of sales processes and tools across all Consumer channels.

Job Responsibilities:

• Lead coach and develop the Sales Enablement team to deliver consistent highquality support across all Consumer Bank channels.
• Maintain team confidence and competence with reporting dashboards and performance data.
• Provide clear expectations ongoing feedback and structured development plans to elevate team capability.
• Ensure timely and effective support for sales leaders and frontline teams across the Consumer Bank.
• Partner with Consumer Leadership to align enablement activities with strategic performance priorities across the Consumer Bank.
• Monitor workload distribution scheduling and prioritization across the sales enablement team to ensure comprehensive multi-channel coverage.
• Conduct regular visits to Consumer Bank teams to observe behaviors support execution and strengthen partnerships.
• Facilitate coaching sessions and workshops at the Consumer business line regional and team levels.
• Serve as a strategic partner contributing to the development refinement and modernization of sales tools programs and resources used across all Consumer Bank segments.
• Provide datadriven insights Associate feedback and field observations that influence tool and program enhancements.
• Participate in strategy sessions pilots and sales program/tool reviews to ensure relevancy engagement and impact across multiple channels in the Consumer Bank.
• Contribute to the creation of supporting materials such as job aids coaching guides practice activities assessments and reinforcement tools.
• Govern curriculum changes over time to ensure record of adjustments and evolution for audit purposes.
• Evaluate and measure enablement impact using data-driven insights business metrics observations and feedback across the Consumer channels.
• Analyze trends and insights to inform enhancements to sales strategies processes programs tools and activities.
• Communicate clear meaningful insights to Business Line Leaders and key Consumer stakeholders.

Minimum Qualifications:

• Minimum of a high school diploma or GED required; bachelors degree preferred.
• 57 years of leadership experience in Consumer Banking or financial services which may include retail banking business banking contact center lending or other frontline or sales strategy environments.
• Must have experience with team leadership sales coaching facilitation performance reporting and incentive programs.
• Experience in curriculum development or design preferred.
• L&D coaching or sales methodology certifications a plus.
• Strong knowledge of modern sales tools and sales process execution.
• Demonstrated ability to lead a fieldbased team and drive measurable performance improvement.
• Expertise in coaching adult learning principles and behavior change methodologies.
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent communication facilitation and influencing skills.
• Ability to build trustbased partnerships with field and senior leaders.
• Proficiency with Microsoft Office CRM platforms and performance dashboards.
• High adaptability problemsolving capability and comfort working in dynamic environments.
• Ability to travel regularly across the WSFS footprint.

WSFS Bank will only consider candidates who are presently authorized to work for any employer in the United States and who will not require work visa sponsorship from WSFS Bank now or in the future in order to retain their authorization to work in the United States.

Salary Range:

Individual base pay may vary on additional factors such as the candidates experience job-related skills relevant education geographic location and other specific business and organizational needs.

In addition to base salary WSFS Financial Corporation (WSFS) and its subsidiaries may offer eligible Associates discretionary and formula-based incentive and retention awards. WSFS provides a competitive benefits package which includes medical dental and vision coverage; a 401(k) plan; life accident and disability insurance; flexible spending accounts (FSAs) and health savings accounts (HSAs); and wellness programs. Additional benefits may include paid parental leave military leave vacation and other paid time off sick leave in accordance with applicable state laws and paid holidays. Benefit offerings are subject to eligibility requirements legal limitations and may vary based on an Associates location and employment status. For more information about Associate benefits please visit Bank is inclusive and supportive of individual needs. If you have a physical or other impairment that might require an accommodation including technical assistance with the WSFS Bank Careers website or submission process please contact us via email at

WSFS is an equal opportunity employer. We do not discriminate based upon race religion color national origin gender (including pregnancy childbirth or related medical conditions) sexual orientation gender identity gender expression age status as a protected veteran status as an individual with a disability or other applicable legally protected characteristics.