Digital Marketing Specialist (Paid Media + Creative) – Home Services Platform

Digital Marketing Specialist (Paid Media Creative) Home Services Platform

Location: Remote (South Africa or Philippines preferred)

Working Hours: 8:00 AM 5:00 PM EST (must align with US team)

Salary: $900 $1400 USD / Month (Flexible based on experience and location)

About the Role

We are a fast-growing U.S.-based home services platform managing multiple brands across landscaping outdoor living and home improvement. As we continue to grow and acquire new companies we are looking for a Digital Marketing Specialist who can support and scale our paid media efforts while contributing to overall brand growth.

This is not a set it and forget it role. We need someone who understands performance marketing can think creatively and is willing to grow with the business as we expand

What Youll Be Responsible For

• Paid Media Management: Manage and optimize Google Ads and Meta Ads across 5 home service brands
• Performance Optimization: Continuously improve campaign performance (CPC CPL conversion rates pipeline impact)
• Creative Execution: Design and adjust ad creatives (graphics light copy) to support testing and performance improvements
• Campaign Strategy Support: Assist in launching new campaigns seasonal promotions and market expansions
• Tracking & Attribution: Ensure campaigns are properly tracked (UTMs conversions HubSpot integration) and flag gaps
• Reporting & Insights: Provide clear actionable reporting on whats working whats not and where to scale
• Cross-Team Collaboration: Work closely with:

SEO & Web Developer U.S.-based Social Media Coordinator Marketing leadership

• Growth & Expansion Support: Support marketing efforts as we acquire and integrate new companies (M&A growth)

What Theyre Looking For

• 2 years of hands-on experience managing Google Ads and Meta Ads
• Strong understanding of lead generation for service-based businesses
• Ability to analyze data and make decisions independently
• Comfortable working across multiple brands at once
• Basic graphic design skills (Canva or similar)
• Strong attention to detail and ability to catch errors early
• Willingness to learn adapt and grow with a fast-moving company

Bonus Points If You Have:

• Experience in home services local businesses or seasonal industries
• Experience with HubSpot or CRM-based lead tracking
• Knowledge of UTMs conversion tracking and attribution
• Experience supporting multi-location or multi-brand businesses

What Success Looks Like in This Role

• Campaigns are optimized consistently without leadership needing to step in
• Clear visibility into performance and ROI across all brands
• Strong collaboration with the team to drive lead generation
• Ability to scale campaigns as the business grows and acquires new companies

Required Experience:

IC