Digital Marketing Executive | Chai Waale | Chennai

Position: Digital Marketing Executive
Company: Chai Waale Trades Pvt. Ltd.
Location: Ambattur Chennai (Work from Office)
Job Type: Full-Time
Experience Required: 2 5 Years
Joining: Immediate Joiners Preferred
Industry Preference: F&B / QSR (Preferred)

Chai Waale Trades Pvt. Ltd. is a fast-growing QSR (Quick Service Restaurant) brand focused on delivering quality chai experiences with a strong and engaging digital presence. The brand emphasizes creativity customer engagement and innovative marketing strategies to build strong brand visibility and customer loyalty.

We are looking for a creative and performance-driven Digital Marketing Executive to strengthen our online presence and drive brand growth across multiple digital platforms. The ideal candidate should have strong expertise in content creation social media marketing paid campaigns influencer marketing and analytics.

• Develop and execute digital marketing campaigns across platforms such as Instagram Facebook LinkedIn Google and YouTube
• Create monthly content calendars including engaging posts reels and videos
• Coordinate with designers and videographers for creative development
• Manage social media accounts monitor messages/comments and boost engagement
• Plan and execute paid advertising campaigns using Meta Ads Manager and Google Ads
• Track campaign performance using Meta Business Suite Google Analytics (GA4) and generate performance reports
• Implement SEO and SMM strategies to improve brand visibility lead generation and engagement
• Optimize content and campaigns using keywords SEO techniques and analytics insights

• Identify and onboard regional food lifestyle and nano/micro influencers
• Coordinate influencer shoots unboxing videos and in-store collaborations
• Share creative briefs and ensure timely delivery of influencer content
• Build and maintain long-term partnerships with high-performing creators
• Track influencer campaign performance including reach views saves shares and ROI

• 2 5 years of experience in Digital Marketing
• Experience in F&B or QSR industry preferred
• Strong knowledge of:
  • Meta Ads Manager
  • Google Ads
  • Canva
  • SEO & SMM tools
  • Google Analytics (GA4)
• Experience in website SEO LinkedIn marketing and Google ranking improvements
• Excellent communication coordination and copywriting skills
• Experience in influencer collaborations is a strong advantage
• Creative thinker with strong understanding of digital trends and youth-oriented content
• Passion for cafes chai culture and storytelling through content

• Opportunity to work with a fast-growing QSR brand
• Exposure to both performance marketing and brand-building initiatives
• Hands-on experience in influencer marketing and campaign strategy
• Collaborative and fast-paced work environment
• Opportunity to contribute to building a strong and recognizable brand presence