Industry Marketing Manager APAC

Location:Remote - Japan

About the role and about You:

Were looking for an Industry Marketing Manager in the APAC region who is energised by people places and relationships. This role is for someone who loves working with retail partners understands grassroots cycling triathlon communities and knows how to turn strategy into real-world execution.

Youll support regional retail stores Zwift Ready brands and distributors helping ensure they feel informed empowered and excited to represent Zwift. Youll also help nurture local communities through activations programs and consistent touchpoints that strengthen long-term relationships.

This is a mid-level role for someone who can confidently own programs manage multiple stakeholders and bring a positive proactive mindset to everything they do. A requirement is that this individual is fluent in both Japanese and English.

What youll do:

• Support and execute regional industry marketing programs for retail partners and distributors
• This is an individual contributor role which will require you to wear multiple hats from helping set up for local events to rolling out regional retail training programs
• Act as a key marketing point of contact for Zwift Ready brands ensuring alignment on messaging assets and activations
• Help bring Zwift to life in bike shops and community spaces through toolkits events and in-store experiences
• Partner with regional teams to support retail education product storytelling and community engagement
• Assist in building and managing local community programs including store-led rides runs demos and events
• Coordinate marketing assets timelines and communications across multiple partners
• Gather insights from retail and community partners and feed them back to internal teams
• Ensure all activations feel on-brand authentic and valuable to partners and Zwifters alike
• When required be the point of contact for any local agencies or supporting marketing functions
• Focus markets include Japan Australia New Zealand South Korea

What were looking for:

• Fluent in Japanese and English
• Builds trust easily and enjoys working with retailers brands and distributors
• Takes pride in being reliable responsive and detail-oriented
• Leads with empathy and curiosity especially when supporting local partners
• Is comfortable juggling multiple regions partners and priorities
• Brings a hands-on roll-up-your-sleeves attitude to execution
• Communicates clearly and positivelyinternally and externally
• Cares deeply about community and understands the power of grassroots marketing
• Experience working with retail partners distributors or brand programs
• Strong organisational and project management skills
• Strong understanding of Zwift from a game and technical setup side.
• A passion for cycling
• Willingness to travel as needed to support stores and events
• Already an active Zwifter or aware of Zwift

Bonus points:

• Background in bike shops run specialty retail or distributor environments
• Experience supporting local events demos or grassroots programs
• Multilingual
• Active on social media and understand the innerworkings and purposes of the different platforms

If Zwift determines in any stage of our interviews that any AI tools are being used without disclosure or citation your candidacy will be disqualified.

How to stand out among the rest:

Your resume/CV is enough to show off your skills accomplishments and experience. However if you choose to include a cover letter introducing us to your awesome personality we will read that too.

We strongly believe that different backgrounds and ideas are a competitive advantage; we hire candidates of any race color ancestry religion sex national origin sexual orientation gender identity age marital or family status disability Veteran status and any other status. Zwift is proud to be an Equal Opportunity Employer. If you have a disability or special need that requires accommodation please let us know by emailing .

Zwift Inc. is an Equal Opportunity Employer.