Brand & Go-To-Market Manager HYBRID IN MICHIGAN

Who We Are:

A Top Place to Work!

We believe in small businesses and the people who grow them. At Credibly we leverage cutting-edge data science technology partner relations and customer support to provide business owners with accelerated access to right-sized capital solutions. From working capital loans and merchant cash advances to lines of credit we offer a suite of financing products that can accommodate nearly any stage of business development or credit profile.

Founded in 2010 with offices in Michigan New York and Arizona we have provided access to over $3.1 billion to more than 61000 small businesses nationwide. On top of being nominated as one of Crains 50 fastest growing companies in New York and making several appearances on the Inc. 500 list Credibly was also recently named a Top 25 Lending Technology Company by The Financial Technology Report.

The Opportunity

The Brand & Go-to-Market (GTM) Manager at Credibly is a high-impact leadership role responsible for defining our brand narrative and orchestrating the successful entry of our products into the marketplace. You will bridge the gap between high-level brand strategy and tactical market execution ensuring that every launch drive brand equity and customer acquisition. This role leverages data-driven insights to create effective strategies that support business goals.

What You Will Do:

• Brand Orchestration: Develop and implement a comprehensive brand strategy that defines Credibys unique value proposition and ensures a consistent voice across all customer touchpoints including in AI-driven search LLMs and emerging discovery platforms.
• GTM Strategy & Execution: Lead the end-to-end Go-to-Market process for new product features and services aligning cross-functional teams from product to sales to ensure seamless launches.
• Market Positioning: Conduct deep competitor analysis and market research to identify opportunities for differentiation within the financial services sector.
• Messaging Experimentation: Design and execute A/B tests on value propositions and core messaging to identify the most effective ways to engage the small business owner audience.
• New Channel Experimentation: Proactively vet test and scale new marketing channels to expand brand awareness and reach untapped customer segments.
• Multi-Channel Alignment: Collaborate closely with marketing sales and leadership teams to create a continuous feedback loop ensuring the brand evolves based on real-world customer interactions and business needs.
• Creative Process Management: Oversee the end-to-end creative lifecyclefrom brief to distributionensuring all website email and social content is engaging high-quality and compliant.
• Regulatory Alignment: Partner with compliance and legal teams to ensure all brand and GTM experiments remain fully compliant with financial industry regulations (e.g. TCPA FINRA).

Who You Are:

• Experience: 5 years of experience in Brand Strategy or Product Marketing with a proven track record of leading successful Go-to-Market launches.
• Education: Bachelors degree in marketing Communications Business or a related field.
• Strategic Thinking: Strong ability to translate complex financial products into compelling human-centric brand stories.
• Technical Literacy: Solid understanding of digital advertising platforms and analytics tools used to measure brand reach and conversion.
• Project Management: Expert at managing multiple high-stakes projects and deadlines in a fast-paced evolving environment.
• Communication: Excellent verbal and written skills with the ability to influence stakeholders at all levels of the organization.

What Makes You Special:

• Expertise: Deep knowledge of small business and fintech industries. MBA in related fields.
• Optimization Mindset: Hands-on experience with A/B testing and conversion rate optimization (CRO) to refine GTM tactics.
• Tech Stack Proficiency: Experience with marketing automation platforms like HubSpot to drive efficient GTM workflows.
• Innovative Edge: A passion for emerging trends including video marketing and AI-driven brand personalization.

How You Will Benefit:

• Flexible working conditions including remote or hybrid work
• 4 weeks of PTO on day one
• 8 Paid Company Holidays
• Paid Parental Leave Bereavement and Jury Duty
• 401k with company match (and 100% vesting after 2 years)
• Medical insurance through BCBSM or BCN
• Dental and Vision provided by BCBS
• HSA and FSA available including LPFSA and Dependent Care
• Company paid life insurance and short-term disability
• Additional optional insurances