Director of Web Development

About Home Genius Exteriors

Home Genius Exteriors is a leading home services company specializing in roofing siding windows doors and gutters. With a commitment to delivering exceptional customer experiences and innovative home improvement solutions we are growing rapidly across our markets and investing heavily in our digital presence to match our

ambitions.

Position Overview

We are seeking an experienced and driven Director of Web Development to lead our

digital development strategy and execution. This senior leadership role is responsible

for overseeing the architecture development and continuous optimization of all web

properties from lead generation landing pages to customer portals and internal tools.

You will collaborate cross-functionally with Marketing Sales IT and Operations to

ensure our web ecosystem drives measurable business results.

Key Responsibilities

Leadership & Strategy

Define and execute the web development roadmap aligned with company growth

objectives

Build mentor and manage a high-performing team of front-end back-end and

full-stack developers

Establish development best practices coding standards and quality assurance

processes

Partner with the CGO and senior marketing leadership to prioritize digital

initiatives

Web Development & Architecture

Oversee the design development and maintenance of all company websites

microsites and landing pages

Lead the selection and implementation of CMS platforms web frameworks and

third-party integrations (CRM scheduling quoting tools etc.)

Ensure scalable secure and high-performance web architecture across all

properties

Manage integrations with HubSpot Google Tag Manager and other home

services-specific software

Performance & Optimization

Drive conversion rate optimization (CRO) initiatives across all digital touchpoints

to maximize lead generation

Establish and monitor KPIs including page speed uptime Core Web Vitals and

conversion metrics

Oversee A/B testing frameworks and data-driven iteration cycles

Ensure all web properties are SEO-optimized and compliant with accessibility

standards (WCAG 2.1)

Lead Generative Engine Optimization (GEO) strategy to ensure Home Genius

Exteriors is prominently surfaced in AI-powered search results (Google AI

Overviews ChatGPT Perplexity Bing Copilot and emerging AI agents)

Implement structured data schema markup and entity optimization to maximize

brand visibility and citation in AI-generated answers

Stay ahead of evolving AI search behavior and adjust web content architecture

internal linking and authority-building strategies accordingly

Operations & Compliance

Manage web hosting infrastructure domain portfolio and disaster recovery

protocols

Ensure data privacy compliance (GDPR CCPA) and maintain robust

cybersecurity standards

Manage vendor relationships agency partnerships and software licensing

Oversee the web development budget and resource allocation

Qualifications

Required

8 years of progressive web development experience with at least 3 years in a

leadership or director-level role

Proven expertise in front-end technologies (HTML5 CSS3 JavaScript React or

) and back-end development ( PHP Python or similar)

Experience managing and optimizing CMS platforms (WordPress Webflow or

similar)

Deep understanding of SEO best practices web analytics (GA4 Google Search

Console) and CRO methodologies

Strong project management skills with experience in Agile/Scrum methodologies

Demonstrated ability to lead distributed development teams and manage multiple

projects simultaneously

Excellent communication skills able to translate technical concepts for non-

technical stakeholders

Preferred

Experience in the home services home improvement or contractor industry

Familiarity with lead generation ecosystems and marketing technology stacks

Experience with headless CMS architecture API development or Progressive

Web Apps (PWAs)

Knowledge of paid media tracking call tracking integrations and multi-touch

attribution

Experience with Generative Engine Optimization (GEO) optimizing web

content for visibility in AI-powered search experiences including Google AI

Overviews ChatGPT Perplexity and Bing Copilot

Familiarity with structured data schema markup and entity-based SEO

strategies that improve brand presence in AI-generated answers and large

language model (LLM) citations

Understanding of how AI search algorithms surface local and home services

content and the ability to develop content and technical strategies that align with

these emerging discovery channels

What We Offer

Competitive salary commensurate with experience

Performance-based bonus structure

Comprehensive health dental and vision benefits

Generous PTO and flexible hybrid work schedule

A fast-paced entrepreneurial environment with real ownership and visibility

Opportunity to shape the digital future of a rapidly scaling national brand