Vice President, New Stream Media

Dentsu

Job Location:

Chicago, IL - USA

Monthly Salary: $ 136850 - 219999

Posted on: 8 days ago

Vacancies: 1 Vacancy

Job Summary

Job Description:

The Vice President of New Stream Media (NSM) will lead strategic growth innovation and execution across dentsus Retail Media Network (RMN) portfolio. This role is responsible for driving monetization audience strategy and analytics enablement across both endemic and non-endemic advertiser segments. You will serve as a senior leader within the NSM practice partnering with cross-functional teams to scale RMN capabilities and deliver measurable business impact.

A key focus of this role is to expand dentsus non-endemic advertising footprint within RMNs and to build a sustainable scalable vendor partnerships that enables retailers to unlock new revenue streams and brand partnerships beyond traditional CPG.

Key Responsibilities

Strategic Leadership

Own the NSM roadmap across design build and run phases of RMN development.
Lead monetization strategy and go-to-market planning for RMNs including pricing packaging and partner enablement.
Develop and operationalize a repeatable consulting model for non-endemic advertisers including frameworks for targeting measurement and creative strategy.
Champion the integration of non-endemic verticals (e.g. financial services travel telecom) into RMN offerings.

Client Engagement & Growth

Serve as executive sponsor for key RMN accounts ensuring alignment with client goals and industry best practices.
Drive new business development and expansion opportunities with a strong emphasis on non-endemic advertiser acquisition and retention.
Lead client discovery sessions deliverable presentations and strategic workshops.

Operational Excellence

Oversee campaign lifecycle execution including media planning audience strategy creative development and measurement.
Manage cross-functional teams across analytics media creative and technology to ensure seamless delivery.
Develop and refine operational models staffing plans and enablement tools to support RMN scale.

Analytics & Reporting

Guide closed-loop reporting frameworks and KPI development for RMN campaigns.
Ensure data monetization strategies are embedded across RMN offerings.
Lead audience development initiatives including segmentation onboarding and personalization.

Qualifications

12 years of experience in media strategy retail media or digital advertising.
Proven track record of leading RMN or media network initiatives at scale.
Extensive experience with non-endemic advertising including strategy targeting and measurement.
Demonstrated success in building scalable consulting models and operational frameworks.
Strong understanding of audience analytics data visualization and campaign performance reporting.
Experience with media platforms (e.g. DV360 Meta Criteo) clean rooms (e.g. LiveRamp) and retail data ecosystems.
Exceptional communication and leadership skills with ability to influence senior stakeholders and cross-functional teams.

The annual salary range for this position is $136850 -$219999. Placement within the salary range is based on a variety of factors including relevant experience knowledge skills and other factors permitted by law.

Benefits available with this position include:

Medical vision and dental insurance
Life insurance
Short-term and long-term disability insurance
401k
Flexible paid time off
At least 15 paid holidaysper year
Paid sick and safe leave and
Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits including but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act in accordance with its plans and further details regarding Dentsu benefits please visit .

To begin the application process please click on the Apply button at the top of this job posting. Applications will be reviewed on an ongoing basis and qualified candidates will be contacted for next steps.

At dentsu we believegreat work happens when were connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices currently located in Chicago metro Detroit Los Angeles and New York City are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles).Dentsumay designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote depending on the role and business your work location we expect our employees to be flexibleto meet the needs of our Company and clients which may include attendance in an office.

#LI-AD2

#LI-Hybrid

Location:

New York

Brand:

Dentsu Media

Time Type:

Full time

Contract Type:

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race color national origin sex sexual orientation gender identity age pregnancy childbirth or related medical conditions ancestry physical or mental disability marital status political affiliation religious practices and observances citizenship status genetic information veteran status or any other basis protected under applicable federal state or local law.

Dentsu is committed to providing reasonable accommodation to among others individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us please send an e-mail toby clicking on the link to let usknow the nature of your accommodation request and your contact information. We are here to support you.

Required Experience:

Exec

Job Description:The Vice President of New Stream Media (NSM) will lead strategic growth innovation and execution across dentsus Retail Media Network (RMN) portfolio. This role is responsible for driving monetization audience strategy and analytics enablement across both endemic and non-endemic adver...