Director of Product Marketing
Bellevue, WA - USA
Job Summary
Job Description Summary
At GE Vernova Grid Software we are helping build the software that will power a more resilient efficient and intelligent grid. As AI transforms how utilities and energy companies operate plan and make decisions we are seeking a senior product marketer to help define our AI market story strengthen positioning across core GridOS portfolio areas and lead the commercialization of innovation-led products.This is a highly strategic role for an experienced product marketer who thrives at the intersection of technology market insight and commercial execution. The Director Product Marketing will play a key role in shaping how GE Vernova Grid Software brings AI-enabled data-driven and technically sophisticated solutions to market. This person will help influence AI strategy from a market and customer perspective lead messaging and go-to-market strategy for innovation-led offerings and own product marketing for core areas of the GridOS portfolio including Data Fabric. This role will also help define and elevate our cyber messaging and positioning as part of our broader value proposition to the market.
The ideal candidate is equal parts strategist storyteller and technologist. They are energized by translating advanced capabilitiesincluding AI/ML data platforms enterprise software and cybersecurity-related value propositionsinto compelling customer value and differentiated market positioning. They are comfortable engaging deeply with product managers engineers architects data scientists cybersecurity stakeholders and technical sales teams while also crafting clear narratives for business leaders customers analysts and commercial stakeholders.
This role is well suited for someone who wants to help shape what comes next while strengthening what is core: influencing portfolio strategy supporting category creation driving strategic consistency across key GridOS offerings and bringing new AI-forward products to market that address critical customer challenges across grid modernization operational intelligence resilience cybersecurity and decarbonization.
Job Description
Key Responsibilities
Help shape GE Vernova Grid Softwares AI and innovation market strategy by bringing a strong customer market and commercialization perspective to emerging product and portfolio decisions
Own and drive product marketing strategy for core parts of the GridOS portfolio including Data Fabric ensuring clear positioning differentiated messaging and strong market alignment
Lead and refine cyber messaging and positioning across relevant offerings ensuring cybersecurity value is clearly articulated in ways that resonate with customer priorities technical stakeholders and business decision-makers
Partner closely with Product Management Engineering and Commercial teams to define how AI-enabled data-driven and innovation-led products should be positioned packaged launched and scaled
Influence product and portfolio strategy through market insight customer research buyer understanding competitive intelligence and analysis of whitespace opportunities
Lead end-to-end go-to-market strategy and execution for new products capabilities and solution releases with a strong focus on offerings emerging from the innovation pipeline as well as strategic GridOS portfolio priorities
Develop differentiated positioning messaging and value propositions that clearly connect technical capabilities to customer outcomes business value and strategic relevance
Translate complex technical conceptsincluding AI/ML models data fabric and platform capabilities analytics-driven workflows enterprise architecture interoperability cybersecurity value propositions automation and optimizationinto clear compelling narratives for both technical and executive audiences
Help define commercialization strategies for new offerings including target segments buyer personas market entry motions packaging pricing inputs and launch priorities
Serve as the voice of the market by building deep expertise in customer needs buying behavior decision criteria industry trends regulatory and market shifts and competitive dynamics
Support category-building efforts for emerging solutions by helping frame new market narratives thought leadership themes and differentiated points of view
Build and tell a compelling story across internal and external channels including launch messaging solution narratives executive presentations thought leadership content analyst storytelling cyber positioning and sales communications
Drive sales enablement by developing the messaging tools training playbooks presentations and assets needed for direct sales technical sales services and partner teams
Partner with demand generation field marketing and account-based marketing teams to support integrated campaigns and programs that create awareness drive engagement and generate pipeline
Provide visibility to stakeholders across the organization on launch readiness key strategic decisions and execution progress
Engage directly with customers analysts press and industry stakeholders to articulate the value of GE Vernova Grid Softwares AI-forward portfolio GridOS platform strategy Data Fabric capabilities and cyber-related differentiation
Act as a strategic connector across functions to ensure that core portfolio messaging innovation launches and AI strategy are aligned to real customer problems meaningful market opportunity and measurable commercial outcomes
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Requirements
10 years of product marketing experience including experience bringing complex software products or highly technical solutions to market
Proven experience in software product marketing with strong preference for experience in AI/ML analytics enterprise software data platforms industrial software cybersecurity or other technically sophisticated solution areas
Demonstrated success influencing go-to-market strategy commercialization decisions and cross-functional alignment for new or evolving product offerings
Experience owning or supporting product marketing for platform-based solutions data-centric offerings or portfolio-level narratives
Strong technical fluency and the ability to engage credibly with product managers engineers architects data scientists cybersecurity stakeholders and technical buyers
Experience translating complex product capabilities into clear differentiated messaging and customer-facing value propositions
Proven ability to lead launches for new products or major product innovations in fast-moving or emerging markets
Bachelors degree required preferably in business marketing engineering computer science or a related field
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Desired Characteristics
Experience marketing AI-enabled data-driven analytics-based cybersecurity-related or highly technical B2B software solutions
Experience with platform marketing data platforms integration architectures interoperability or data fabric-related messaging
Strong strategic thinking with the ability to connect emerging technology innovation to market opportunity customer needs and business value
Demonstrated success influencing roadmap packaging pricing and commercialization decisions through market research and customer insight
Experience building go-to-market strategy for zero-to-one or early-stage offerings innovation programs or new solution categories
Proven ability to develop differentiated positioning and messaging in competitive and evolving markets
Ability to craft compelling cyber-related narratives that connect security resilience trust and operational continuity to customer value
Ability to engage credibly with technical audiences while crafting compelling narratives for commercial executive and industry stakeholders
Experience enabling direct sales technical sales services and partner teams with high-impact content and tools
Outstanding written verbal and presentation skills including the ability to simplify complexity without losing technical credibility
Strong analytical business and financial acumen
Excellent collaboration and stakeholder management skills with the ability to influence across all levels of the organization
Comfort operating in a fast-paced ambiguous and innovation-led environment where new products and market narratives are being defined in real time
Strong organizational skills and the ability to manage multiple strategic priorities simultaneously
Experience in energy grid software industrial technology critical infrastructure or other complex B2B environments is strongly preferred
Passion for helping customers solve high-value challenges related to grid modernization resilience decarbonization cybersecurity and operational intelligence
Masters degree or MBA preferred
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Additional Information
GE Vernova offers a great work environment professional development challenging careers and competitive compensation. GE Vernova is anEqual Opportunity Employer. Employment decisions are made without regard to race color religion national or ethnic origin sex sexual orientation gender identity or expression age disability protected veteran status or other characteristics protected by law.
GE Vernova will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).
Relocation Assistance Provided: No
Required Experience:
Director
About Company
GE Vernova's Asset Performance Management software can help you increase asset reliability, minimize costs and reduce operational risks. View a demo today.