Media Manager
New York City, NY - USA
Job Summary
THE POSITION
Our roster has an opening with your name on it
The Media and Partnership team at FanDuel is looking for a Media Manger to help design track negotiate and oversee the media planning for the FanDuel Predicts product. The goal of this role is to assist in driving acquisition and ultimately significant revenue growth through the management of the media planning discipline. Media channels under the purview of the role include TV OTT/Streaming Audio both terrestrial Radio and Digital Audio Direct Mail and OOH/dOOH. The ideal candidate will know how to develop and navigate key relationships with both agency partners and key vendors to guide the media planning process.
In addition to the specific responsibilities outlined above employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.
THE GAME PLAN
Everyone on our team has a part to play
- Assist in strategy development execution and optimization of the paid media programs within the marketing team including TV OTT/VOD Audio Direct Mail and OOH/DOOH
- Manage day-to-day relationships w/ key external agency partners and media vendors to ensure relationships are strong channels/business objectives are achieved and deliverables are consistently and accurately met
- Responsible for successful management of program KPIs and on-going validation of performance
- Support the budgeting forecasting and KPI development for respective programs
- Deliver weekly and monthly reports inclusive of competitive share of voice creative rotations and pacing
- Create and present insightful and actionable content for various meetings with larger stakeholder groups
- Lead the budgeting forecasting and KPI development for respective programs
- Work cross-functionally with media channel owners to drive impactful brand marketing as well as ensure investment CPA and player value/ROI targets are achieved on a monthly quarterly and annual basis
- Liaise with internal stakeholders across SBK DFS Picks Predicts and F2P commercial and operations to ensure alignment on media strategy identify key acquisition marketing opportunities and spot trends & criticalities
- Drive on-going assessment of FanDuel Groups media proficiencies identify areas for improvement and prioritize the test and learn roadmap
- Act to operationalize MMM throughout the media and partnerships ecosystem
- On-going reporting analysis evaluation optimization and recommendations for respective channels
- Mentor and/or manage junior members of the team to foster an environment that encourages intelligent risk taking innovation and creativity
THE STATS
What were looking for in our next teammate
- 5 years of experience managing respective channels
- 2 years of experience in managing or mentoring people required
- A bachelors degree with strong academic record and/or proven relevant experience in a performance marketing role at either an agency or on the client side
- Meaningful experience working with performance marketing and media metrics (CPM CPI CPA CPC & LTV) and understanding of the utilization and relationship between them
- Analytical mind with a strong understanding of underlying data and methodologies used to inform decision making and drive performance management
- Strong knowledge of the marketing landscape
- Experience negotiating favorable rates and deal structures with advertising partners
- Strong understanding of marketing testing and reporting methodology
- Ability to succinctly communicate both verbally and in writing and provide clear direction on projects
- Ability to interface with a wide range of internal teams and ability to build strong relationships internally and externally
- Advanced Excel skills required
- Meticulous attention to detail outstanding organizational skills project management skills and ability to multi-task and prioritize
- Knowledge or understanding of the business and culture of sports and gaming preferred
- Experience working across multiple businesses within a larger corporate structure is preferred
ABOUT FANDUEL
FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: Americas #1 Sportsbook FanDuel Sportsbook; its leading iGaming platform FanDuel Casino; the industrys unquestioned leader in horse racing and advance-deposit wagering FanDuel Racing; and its daily fantasy sports product.
In addition FanDuel Group operates FanDuel TV its broadly distributed linear cable television network and FanDuel TV its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states Canada and Puerto Rico.
The company is based in New York with US offices in Los Angeles Atlanta and Jersey City as well as global offices in Canada and Scotland. The companys affiliates have offices worldwide including in Ireland Portugal Romania and Australia.
FanDuel Group is a subsidiary of Flutter Entertainment the worlds largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).
PLAYER BENEFITS
We treat our team right
We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning mental health support and fitness benefits. We offer generous paid time off (PTO & sick leave) annual bonus and long-term incentive opportunities (based on performance) 401k with up to a 5% match commuter benefits pet insurance and more - check out all our benefits here: FanDuel Total Rewards. *Benefits differ across location role and level.
FanDuel is an equal opportunities employer and we believe as one of our principles states We are One Team!. As such we are committed to equal employment opportunity regardless of race color ethnicity ancestry religion creed sex national origin sexual orientation age citizenship status marital status disability gender identity gender expression veteran status or any other characteristic protected by state local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued respected and included.
FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please email.
The applicable salary range for this position is $111000 - $139000 USD which is dependent on a variety of factors including relevant experience location business needs and market demand. This role may offer the following benefits: medical vision and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation including but not limited to cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
#LI-Hybrid
Required Experience:
Manager