Head of Marketing

Job Title: Head of Marketing

Location: London Bridge SE1

Term:Full-Time Permanent

Salary:Competitive Benefits (Private Medical Private Dental Pension25 days Annual leave plus bank holidays& Many more)

Richmond Pharmacology are an early phase Clinical Research Organisation (CRO) where we are conducting pioneering early phase healthy participants and patient participant trials. Our experienced and world-renowned team our central London location and our global reach contribute to making Richmond Pharmacology an exciting and dynamic place to work.

Purpose of the job

The Head of Marketing leads Richmonds marketing and communications capability to strengthen reputation support commercial growth and ensure a consistent and credible organisational voice across all channels.

A centralaccountabilityof the role is generating a reliable pipeline of potential study participants through targeted marketing activity. The Head of Marketing will work closely with the Participant Recruitment team to ensure Richmond consistently generates sufficient participant leads to meet or exceed recruitment targets for contracted clinical studies.

The role combinesisaccountable foroperationaldelivery ensuring that marketingandcommunicationsactivities are coordinated data-driven and aligned with Richmonds commercial priorities.

Main duties and responsibilities

Marketing Strategy and Leadership

• Develop andmaintainthe organisations overall marketing strategy aligned with Richmonds commercial and operational priorities.

• Ensure effective implementation of marketing strategy across all channels campaigns and initiatives.

• Strengthen Richmonds reputation and market positioning as a leading partner for complex early-phase clinical studies.

• Manage the identification ofopportunities to enhance Richmonds brand visibility and reputation within the clinical research sector.

• Accountable for ensuringmarketing activities directly support both commercial growth and participant recruitmentobjectives.
  

Participant Recruitment Lead Generation

• In partnership with the Marketing Manager Participant Recruitment ensuremarketing strategies generate a consistent pipeline of qualified participant leads for clinical trials.

• Work with the Participant Recruitment and Patient Engagement teams to understand recruitment needs and forecast participant demand.

• Develop targeted campaigns to attract suitable participants for ongoing and upcoming studies.

• Monitor lead generation performance and optimise marketing channels to ensure recruitment targets can be met reliably.

• Ensuredata and analytics to improve participant acquisition efficiency and cost effectiveness.

• Ensure marketing activity supports the organisations ability to meet contractual participant recruitment commitments.

London Bridge Healthcare Growth

• Develop marketing initiatives that support the growth of London Bridge Healthcare.

• Increase awareness of London Bridge Healthcare services among patients healthcare partners and referring organisations.

• Support the generation of new patient demand and referral opportunities.

• Monitor and analyse marketing performance related to London Bridge Healthcare growth.

Communications

• Manageall organisational communications to ensure clarity consistency and alignment with Richmonds strategic priorities.

• Review and approve(if accountable)external communications and major marketing outputs.

• Adhere tocommunication standards and governance across the organisation.

• Ensure messaging reflects Richmonds scientific credibility reliability and reputation.

Crisis Communications

• Develop and implement crisis communication strategies.

• In co-ordination with the Commercial Director managethe organisations response to reputational issues or operational incidents requiring coordinated communication.

• Work with senior leadership to ensuretimely clear and responsible messaging during critical situations.

Marketing Insights and Performance

• Generate and analyse marketing and communications insights to inform strategy and improve performance.

• Monitor brandperception competitor activity and market positioning.

• Track the performance of participant acquisition campaigns and marketing initiatives.

• Provide evidence-based recommendations to leadership on marketing effectiveness and improvements.

Internal Communications

• Managethe development and delivery of the organisations internal communications strategy.

• Ensure staff receive cleartimely and consistent communication about organisational priorities performance and strategic initiatives.

• Ensure consistency between internal messaging and external communications.

• Develop communication approaches that support employee engagement understanding of organisational priorities and confidence in leadership.

• Provide guidance and support to leaders on effective communication with their teams.

• Coordinate internal communication during organisational change ensuring staff are well informed and supported.

• Ensureinternal communication effectiveness andidentifyopportunities to improve clarity transparency and engagement across the organisation.

Events and External Engagement

• Plan and executeconferences exhibitions and corporate events delegating where.

• Ensure events strengthen Richmonds reputation and generate meaningful engagement with sponsors partners and potential participants.

• Evaluate the impact and ROI of event participation.

Skills and Experience:

• Degree in Marketing Business Communications or a related discipline.

• Professional marketing qualification (e.g. CIM).
  

• Substantial experience marketing a services-oriented organisationto consumers and businesses

• Proven experience developing and implementing successful marketing strategies.

• Demonstrated experience generating leads through marketing activity and managing customer acquisition pipelines.

• Experience managing integrated marketing campaigns across multiple channels (digital events content and partnerships).

• Experience leading and developing a marketing team.

• Experience managing marketing budgets and demonstrating return on investment.
• Experience overseeing communications activity including brand management and messaging consistency.
• Ability to generate insights from data and translate them into actionable marketing strategies.

Application:

If you are interested in the role please register your details including a copy of your CV. Please note while we try to respond to every candidate the high volume of applications anticipated may make this impossible and we ask for your patience and understanding.

Required Experience:

Director