Senior Vice President, Marketing

Reporting directly to the President of Peets the Senior Vice President Marketing will drive the vision strategy and execution of Peets marketing this role you will be a key executive team member responsible for elevating Peets iconic brand driving omnichannel demand and fostering a deeper connection with consumers across retail cafes grocery digital and DTC platforms.

This role requires an inspirational leader adept at building innovative strategies and teams and leveraging data and creativity to deliver measurable business results. They will spearhead efforts to amplify brand storytelling expand consumer engagement and build Peets Coffees stature as the leader in premium coffee worldwide.

In this role you will play a pivotal role in shaping the legacy of one of Americas most beloved coffee brands while fostering a culture of creativity inclusion and innovation.

Location

Emeryville CA Hybrid 4 days onsite

KEY RESPONSIBILITIES:

Strategic Marketing Leadership

• Develop a forward-thinking data-driven marketing strategy aligned with Peets overarching business goals.
• Identify growth opportunities including emerging markets new channels and untapped consumer segments.
• Provide strategic guidance to portfolio brand leaders on marketing initiatives and ensure the internal Peets team adopts a cohesive portfolio-driven approach within the CPG sector.
• Establish Peets as a cultural and category leader leveraging partnerships and events that align with the brands ethos.

Brand Management

• Build and steward the Peets brand identity ensuring consistency across all touchpoints.
• Lead the marketing strategy and all related activities to increase brand awareness generate demand drive conversion and maximize loyalty to deliver sales/profit goals.
• Drive national brand awareness through cohesive storytelling impactful campaigns and innovative activations.
• Expand engagement of the Peets brand experience via omnichannel strategies across digital social retail and direct-to- consumer channels.

Community Engagement

• Energize Peets community of coffee lovers through social media digital experiences and PR strategies.
• Leverage user-generated content and influencer relationships to build brand advocacy and virality.
• Develop loyalty programs and campaigns to deepen customer relationships and increase lifetime value (LTV).

Go-To-Market Strategy

• Oversee impactful product launches collaborating with the coffee team and R&D leaders to craft compelling go-to-market strategies.
• Partner with grocery channels to execute traffic-driving programs that scale efficiently and expand the distribution footprint.

Leadership & Team Development

• Inspire and lead a high-performing marketing team fostering a collaborative and innovative culture.
• Build cross-functional partnerships to align marketing with sales product development and operations.
• Champion a growth mindset and a one team culture across all stakeholders.

Budget & Performance Management

• Manage the marketing budget ensuring efficient allocation of resources for maximum ROI.
• Establish and track KPIs leveraging analytics to optimize campaigns and inform future strategies.

CORE COMPETENCIES:

• 15 years of progressive marketing leadership experience with a focus on brand building digital marketing and omnichannel strategies.
• Track record of driving revenue growth and consumer engagement in premium brands.
• Experience managing large budgets and achieving ROI-driven results.
• Expertise in navigating complex matrixed organizations ideally within CPG retail or adjacent industries.
• Proven ability to elevate a brands position and foster deep consumer connections.
• Strong analytical capabilities to integrate qualitative insights with data to drive strategy.
• Deep understanding of the digital consumer journey including online-to-retail conversion strategies.
• Experience cultivating brand loyalty and advocacy through social digital and experiential marketing.
• Innovative thinker adept at finding solutions to complex marketing challenges.
• Exceptional leadership skills to inspire and develop diverse high-performing teams.
• Bachelors degree in Marketing or related field; MBA strongly preferred.

As the SVP of Marketing you will play a pivotal role in shaping the legacy of one of Americas most beloved coffee brands while fostering a culture of creativity inclusion and innovation.

What We Offer:
Were proud to offer a comprehensive package for full-time employees including but not limited to:

Recharge Time Paid vacation holidays and sick days.
Health & Wellness Medical dental and vision coverage.
Future You 401(k) plan with generous match program to help you save.
Peace of Mind Life insurance disability and options for HSAs and FSAs.
Everyday Perks Free coffee fresh baked goods and discounts.
Growth & Support Career development and an Employee Assistance

Program when you need it.

The target annual base salary range for this position is $365000 - $375000. The actual base salary offered will depend on a variety of factors including the applicants qualifications years of relevant experience specific and unique skills level of education certifications or licenses other legitimate non-discriminatory business factors and the geographic location of the addition to base pay individuals in this position may also be eligible to earn bonuses.

Additional Information
At Peets we believe in creating an inclusive workplace where everyone feels welcome. We are proud to be an Equal Opportunity Employer. We welcome qualified applicants of all backgrounds and do not discriminate based on race color creed religion gender age marital status national origin sexual orientation gender identity citizenship status disability genetic information uniform service veteran status or any other category protected under federal state or local laws. Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal state and local ordinances.

Peets is also committed to providing reasonable accommodation to job applicants with disabilities throughout the hiring process. If you need assistance or accommodation please contact