SEOAEO Specialist

Reporting to the Manager- Web Experience Optimization the SEO/AEO Specialistreviews our websites to ensure they win across all primary search engines and AI platforms. They conduct technical audits toidentifyissues with crawlability indexability and speed helping our sites stay competitive and ready for both traditional bots and new AI crawlers.

Working within the Managers strategy the Specialist performs data-driven keyword research and content reviews to find search trends and fill knowledge gaps. They apply E-E-A-T principles Natural Language Processingand Entity Optimization to ensure our brand earns top rankings and AI citations. They also build and manage Schema markup to label our data making it easy for engines like Bing and ChatGPT to trust our content.

Partneringwith Product Design andMarTech theydeployscalable improvements thatkeep our sites healthy and help getting the right people to oursitesso they become customers and bring in revenue. We track progress by winning more market share in both regular and AI search driving organic growth and making sure our sites work perfectly for both people and bots.

Key Responsibilities & Duties:

Technical Site Health & Engineering:

• Audit andoptimizesite backend infrastructure (JavaScript CSS HTML sitemaps fileshreflangandcanonicaltags etc.)
• Resolve crawling indexingrenderingand performanceissues

• Manage Structured Data

• Work with the ProductOwnerto build/prioritize backlogs forMarTechteams.

Content & Answer Optimization (AEO)

• Conduct periodic content audits
• Apply NLP Entity Optimization Topic Clustering and E-E-A-T
• Develop optimization guides
• Track AI citations
• Optimize forconversational intent and semantic search.
• Implement andmaintaininternal linking strategies to strengthen topic clusters improve crawlability and signal content relationships to search engines and AI models.

Analytics Measurement & Reporting

• Track and report on SEO/AEO health using the KPIs set by the Manager WEO.
• Work with Analytics to build and managedashboardsthat track growth and AI citations.
• Measure before and after results to show exactly how much traffic and visibility our technical and content optimizations gained.
• Analyzedata to findperformance issuesor contentgaps thensuggestevidence-based ideas fortheexperimentbacklog.

Cross-FunctionalCollaboration

• Collaborate withProduct OwnerDesign/UX Brand Content Martech and Analytics to align search goalsfixesprioritiesand reporting.
• Ensure WCAG compliance
• Facilitate cross-departmentalSEO/AEOknowledge-sharinginitiatives.
• Partner with CRO Specialist to ensure experimentsmaintainSEO / AEO integrity.

Enablement & SEO/AEO-Driven Culture

• Create SEO/AEO playbooks
• Coachcontent authorsonwritingintent-drivenSEO/AEO-readycontent
• Deliver training sessions to build SEO/AEO awareness across marketing teams.

AI Search Research & Innovation

• Conduct market competitor and trend research
• Monitor emerging AI Search platformsand track shifts in LLM behavior.
• Test newAEOtactics
• Surface findings and recommendations to the Manager for roadmap consideration

Required Qualifications:

• Bachelors degree in Digital Marketing Computer Science Data Analytics or related field
• 3 years of hands-on experience in SEO withearly experienceinAEO for high-authority sites
• Proventrack recordof executing technical and content optimization initiatives that delivered measurable traffic and visibility improvements
• Experiencein applyingE-E-A-T to build brand credibility.
• Strongknowledge of Core Web Vitals Structured Data (JSON-LD) and bot/AI model behavior (crawling/indexing).
• Practical HTML/JavaScript/CSS knowledge to troubleshoot front-end rendering and communicate with engineering.
• Experience usingNLP Entity Mapping and Topic Clustering toestablishdomain authority.
• Proficiencyin keyword/promptresearch intent mapping and metadata optimization for people-first search.
• Proficiencyin Adobe Analytics and GA4 to evaluate complex datasets.
• Strong experience ofScreaming FrogPageSpeedInsightsGoogleSearch Console and ChromeDevToolsfor technical auditing.
• Hands-on experience with SEMrush Conductor and Enterprise CMS environments.
• A disciplined data-backed approach to ROI targets.
• Skilledin creating technical playbooks and leading internal workshops.
• Comfortable with ambiguity and evolving best practices in AI search.
• Proactive commitment tostaying current with SEO/AEO trends and platform changes.
• Ability to collaborate withProduct CRODesign/UX BrandAnalyticsContent and Martech teams.
• Ability to work closely with aManager contributing insights and recommendations while executing against agreed priorities.
• Fluent in English