Paid Media Specialist

Job Description:

We believe in bold ideas diverse perspectives and the drive to transform knowledge into impact. Here your curiosity fuels progress your voice shapes innovation and your ambition helps redefine whats possible within science and learning. We are a culture that obsesses over impact challenges and drives whats next to power infinite possibilities for our customers colleagues and society at large.

About the Role:

Paid Media Specialist

The Opportunity

Join Wileys growing global marketing team as a Paid Media Specialist where youll own the end-to-end management of multi-channel paid campaigns. This hands-on role is perfect for a results-driven marketer with 2 years of experience who thrives on optimizing performance and delivering measurable ROI.

What Youll Do

Campaign Ownership & Optimization

• Build launch and optimize PPC campaigns across essential platforms: Google Ads Microsoft Ads Meta and LinkedIn
• Manage and optimize budgets across multiple campaigns to maximize ROI and achieve CPA targets
• Drive continuous improvement through A/B testing of ad creative audiences bidding strategies and landing pages
• Monitor performance daily to identify optimization opportunities and scale winning strategies

Strategic Execution

• Create tailored targeting strategies for multi-product multi-country campaigns across search and social platforms adapting to diverse markets and audience
• Balance portfolio performance across awareness lead generation and conversion objectives
• Collaborate with the Senior Paid Media Manager to align campaigns with broader marketing goals
• Translate industry trends into actionable campaign strategies

Analytics & Reporting

• Analyse campaign performance using GA4 Adobe Analytics and platform-specific analytics tools
• Deliver regular performance reports highlighting key metrics (CTR CPC CPA CVR ROAS)
• Provide actionable post-campaign insights to inform future strategy
• Present findings and recommendations to stakeholders

What You Bring

Must-Have Experience

• 2 years hands-on experience managing paid campaigns across both:
  • Paid Search: Google Ads and/or Microsoft Advertising
  • Paid Social: Meta Ads Manager and LinkedIn Campaign Manager
• Proven track record of budget management and optimization at scale
• Proven analytical expertise using analytics platforms and Excel for performance reporting data analysis and campaign insights
• Campaign optimization expertise: A/B testing bid management audience targeting and creative optimization

Technical Skills

• Proficiency in Meta Ads Manager and LinkedIn Campaign Manager (essential)
• Working knowledge of Google Ads and Microsoft Advertising (essential)
• Experience with GA4 or similar analytics platforms and conversion tracking setup
• Power BI or similar reporting tools (bonus)

Personal Attributes

• Data-driven mindset with strong attention to detail
• Excellent time management - ability to juggle multiple campaigns and deadlines
• Strong communication skills for stakeholder reporting
• Passionate about staying current with platform updates and industry trends
• Self-motivated with the ability to work independently while collaborating with teams

What We Offer

• Join a high-performing Digital Marketing team working directly with an experienced Senior Paid Media Manager wholl provide strategic guidance and mentorship
• Exposure to diverse B2C campaigns across multiple Wiley services and brands
• Professional development and mentorship to fill any knowledge gaps
• Be part of shaping Wileys paid media strategy and approach

Ready to Make an Impact

If youre a performance marketer who gets excited about optimizing campaigns manages budgets effectively thrives as a team player and drives measurable results across search and social platforms we want to hear from you.

We power infinite possibilities.

For more than 200 years weve transformed knowledge into discoveries that shape the world. Today our global team of innovators creators and experts is driving whats next in science education and publishingcreating impact that reaches everywhere.

Were not just observers of progress. Were the ones accelerating scientific breakthroughs advancing learning and sparking innovation that redefines entire fields and improves lives.

Here your talent matters. Your ideas have room to grow. And your work creates breakthroughs that can change everything.

Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race color religion sex sexual orientation gender identity or expression national origin disability protected veteran status genetic information or based on any individuals status in any group or class protected by applicable federal state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact for assistance.

We are proud that our workplace promotes continual learning and internal mobility. Our values support courageous teammates needle movers and learning champions all while striving to support the health and well-being of all employees. We offer meeting-free Friday afternoons allowing more time for heads down work and professional development and through a robust body of employee programing we facilitate a wide range of opportunities to foster community learn and grow.

We are committed to fair transparent pay and we strive to provide competitive compensation in addition to a comprehensive benefits package. The range below represents Wileys good faith and reasonable estimate of the base pay for this role at the time of posting roles either in the United Kingdom Canada or USA. It is anticipated that most qualified candidates will fall within the range however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non-discriminatory factors including but not limited to geographic location skills and competencies.

When applying please attach your resume/CV to be considered.

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