Director, Brand Strategy Engagement
Job Location:
Parsippany, NJ - USA
Yearly Salary:
Posted on:
Vacancies:
Job Summary
Wyndham Hotels & Resorts is now seeking a Director Brand Strategy Engagement to join our team at the Parsippany - 22 Sylvan Way location in Parsippany New Jersey.
Why Wyndham
By joining Wyndham Hotels & Resorts you will play an integral role in our mission to make hotel travel possible for all. Youll be part of the largest hotel franchise company in the world where we strive to deliver the best value to our owners and guests. Most importantly youll be entrusted to live our unique Count on Me culture set by our core values of integrity accountability inclusive caring and fun. At Wyndham we provide all team members the opportunity to grow through best-in-class training and career development leadership training mentorship opportunities and educational support. Supporting our team members is a top priority which is why we offer competitive compensation and benefits vacation team member appreciation days workplace flexibility and much more. At Wyndham Hotels & Resorts we value and embrace a culture of diversity equity and inclusion that supports team members of all backgrounds and experiences. We cant wait to welcome you!
The Role
The Director Brand Strategy & Engagement plays a key role within the North America Operations organization reporting to the Vice President Brand Strategy & Engagement. This position supports the translation of enterprise and brand strategies into actionable plans and programs that strengthen brand equity drive owner engagement and enhance the guest experience. The Director leads the execution of priority initiatives across the portfolio of brands ensuring alignment consistency and measurable impact. Managing a team of analysts this role balances strategic thinking with strong execution to deliver outcomes that support franchisee success guest satisfaction and long-term brand growth.
What youll do
Brand Value Proposition Evolution
- Support the VP and brand leaders in evolving brand purpose positioning and value proposition for both owners and guests.
- Execute initiatives that strengthen brand standards franchisee engagement and guest experience.
- Partner cross-functionally with Brand Marketing and Operations to translate strategy into actionable roadmaps and measurable results.
Hotel Engagement Programs & Platforms
- Ownership of the brand standards management and waiver workflow process in Salesforce and Wyndham Community end-to-end identifying opportunities to improve tools processes and user experience.
- Support the engagement strategy and adoption of franchisee platforms and programs (e.g. Wyndham Community Medallia Housekeeping Week Best of Awards).
- Drive franchisee compliance satisfaction and adoption through the development & execution of data-driven campaigns storytelling and cross-functional collaboration.
- Curate owner success stories testimonials and best practices to promote adoption.
Owner Guest & Competitive Research & Insights
- Oversee gathering and analysis of owner guest & competitive insights to inform strategy.
- Leverage reporting tools & research to create presentations that translate data into clear actionable insights for leadership and franchisees.
- Monitor competitive performance to identify opportunities for improvement and growth.
Franchisee Awards Recognition & Events
- Lead execution of franchisee recognition and award initiatives including Wyndham Global Conference regional meetings and Best of Awards.
- Ensure high-quality delivery compelling storytelling and alignment with brand goals.
- Partner with cross-functional teams to support logistics content and communications that celebrate franchisee success.
Team Management Talent Development & Oversight
- Manage and develop a team of analysts ensuring clear priorities balanced workloads and accountability.
- Review and ensure quality accuracy and timeliness of team deliverables.
- Foster a collaborative curious and continuous improvement mindset.
Youll be successful if you have
- Strategic Execution: Ability to translate brand and business goals into clear actionable plans.
- Brand Management Expertise: Strong understanding of brand positioning experience design and owner value creation.
- Analytical & Research Acumen: Ability to synthesize data and insights into recommendations.
- Cross-Functional Collaboration: Ability to influence and align stakeholders across functions.
- Communication & Presentation: Excellent written verbal and visual storytelling skills; comfortable presenting to senior leadership.
- Organizational Agility: Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
- Leadership & People Development: Experience managing teams setting priorities and developing talent.
- Change Management & Influence: Ability to support alignment and adoption in a matrixed organization.
Required Qualifications/Experience
- Bachelors degree in Marketing Strategy Communications Business or related field required.
- MBA or Masters degree in Brand Management Strategy or Organizational Leadership strongly preferred.
- 610 years of progressive experience in brand strategy brand management consulting or related strategic roles.
- 24 years of people leadership experience including leading high-visibility cross-functional initiatives.
- Proven ability to translate enterprise strategy into scalable executable programs across diverse stakeholders.
- Experience within a franchise or hospitality environment preferred.
- Advanced proficiency in PowerPoint and Excel; experience with BI/reporting tools such as Tableau and Salesforce required.
- Certified Brand Strategist or relevant brand/experience design certification preferred.
- Project Management Professional (PMP) or equivalent project management certification preferred.
Company Overview
Wyndham Hotels & Resorts is the worlds largest hotel franchising company by the number of properties with approximately 9200 hotels across over 95 countries on six continents. Through our network of approximately 872000 rooms appealing to the everyday traveler Wyndham commands a leading presence in the hospitality industry. Headquartered in Parsippany N.J. with offices around the world in London Shanghai Buenos Aires Dubai and more Wyndham employs more than 2000 corporate team members worldwide who are dedicated to the Companys mission of making hotel travel possible for all. Supporting thousands of franchisees and a growing global portfolio of 24 hotel brandsthink household names like Wyndham La Quinta Ramada Days Inn and Super 8Wyndham team members are a widespread group of individuals with diverse interests and backgrounds. Our unique Count on Me culture commitment to flexibility and core values of Integrity Accountability Inclusivity Caring and Fun are just part of what continues to make Wyndham an award-winning best place to work.
Wyndham Hotels & Resorts is an Equal Employment Opportunity Employer.
Job Location: Parsippany - 22 Sylvan Way22 Sylvan WayParsippanyNew Jersey07054
Employment Status: Full-time
Compensation & Benefits
For U.S. based positions only the expected pay range for this position is $150000 - $155000annually.
Wyndham Hotels & Resorts carefully considers a wide range of factors when determining compensation such as work location background experience and performance. Compensation decisions are dependent on the facts and circumstances of each case.
In addition to the base pay this role is eligible to receive an incentive payment pursuant to the Annual Incentive Plan with a 20% annual target subject to the terms of the Plan.
Wyndham Hotels & Resorts is committed to attracting motivating and retaining talented team members who align with our companys core values. We are proud to reward our full-time team members with comprehensive benefit programs and resources which include:
- Health insurance with HSA and FSA options
- Dental insurance
- Vision insurance
- Life/AD&D insurance
- Short- and Long-Term Disability coverage
- 401(k) with generous company match
- Vacation time- Accrue 2.692hours of paid vacation per week
- Paid holidays- 11 Core Scheduled Paid Holidays with potential additional paid days off as business operations and the calendar permit (e.g. in 2026 there is an additional 7 days of paid company closure).
- Paid sick leave accrued as state and local laws require
- Additional paid time off in the form of one volunteer day bereavement time as well as jury duty time.
Participation in any of the benefit plans and programs made available to team members is subject to satisfaction of eligibility requirements. More information can be found on Our BenefitsPage. Wyndham Hotels & Resorts reserves the right to amend or terminate any benefit plan or program at any time in accordance with applicable law.
We are accepting applications for this position through 05/15/2026.
Required Experience:
Director
About Company
Wyndham Hotels & Resorts COMPANY OVERVIEW: Wyndham Hotels & Resorts is the largest hotel franchisor in the world and a leading hotel management company. We stand 20 brands strong across 9,000 hotels in more than 80 countries, and we offer the most diverse collection of hotel experien ... View more
