Content & Communications Lead

About Float

Float is on a mission to simplify finance for Canadian businesses empowering them to eliminate complexity and unlock new opportunities. Through our innovative platform Float enables businesses to streamline financial operations and optimize cash flow so they can focus on what matters most: growth.

As one of Canadas fastest growing companies and top-rated startups in 2025 2024 and 2023 Float is customer-obsessed passionate and entrepreneurial with a team that includes leaders from Uber Shopify Top Hat TouchBistro and Ada.

At Float everyone is an owner bringing their unique perspective to our team and product. Your voice is important and we take having a culture based on feedback seriously. We openly share our thoughts and differing opinions so we can continue to improve. We do our best to keep our decision-making decentralized so that all team members feel ownership in our success.

Our Product

Float is Canadas complete business finance platform combining modern financial services and software to help businesses spend save and grow. Trusted by 6000 Canadian companies Float provides high-limit corporate cards automated expense management next-day bill payments high-yield accounts and fast friendly supportall built in Canada for Canada. Float is backed by world-class venture and fintech investors including Growth Equity at Goldman Sachs Alternatives and OMERS Ventures partners behind our $70 million Series B raise.

Our team is a collection of ambitious collaborative and mission-driven people from all walks of life but with one goal: helping Canadian companies not just survive but thrive. And were looking for bold innovators to help shape the future of business finance in Canada.

AI Use in Our Hiring Process

We use technology including artificial intelligence (AI) to support parts of our hiring process. This may include AI-assisted scheduling and candidate communications and AI-generated interview notes guides or summaries to help our team focus on the conversation. All hiring decisions are made by our hiring team.

About the Role

Were looking for a Content and Communications Lead to join Floats Marketing team and build a sharper more scalable content and communications engine for the business. This is a broad senior builder role for someone who can shape and lead our content marketing strategy while operating across SEO/AEO organic social PR and brand storytelling to continue to build Floats authority and drive growth.

Youll help shape how Float shows up across search social the website executive narrative and key market moments. This role is especially compelling for someone who can move between strategy and execution fluidly can combine strong editorial judgment with modern AI-enabled operating leverage and is excited to take our brand narrative to the next level.

What Youll Be Responsible For

• Own and evolve Floats content and communications motion across all content pillars: SEO/AEO/GEO social website performance marketing and brand

• Partner closely with Growth Marketing to identify content gaps improve program effectiveness and create content that supports awareness engagement acquisition and conversion.

• Lead Floats strategy for search everywhere optimization in partnership with agency support while improving the system behind how that work gets done.

• Own the social content calendar and channel monitoring across Floats social presence.

• Support reactive and proactive PR motions including press requests leadership messaging and launch-specific media strategies.

• Contribute to brand marketing as a creative and copy partner helping ensure alignment between campaigns brand voice and the broader content and communications agenda.

• Create AI-enabled workflows that improve how content is researched produced repurposed monitored and scaled across the broader marketing team.

• Raise the impact of content beyond traditional written formats by shaping stronger multi-format storytelling e.g. video infographic and interactive elements where useful.

About You

Heres what sets you up for success at Float:

• You Put Customers First Always. You know strong content starts with audience pain trust and relevance. You can make complex financial topics simple useful credible and interesting.

• You Act Like an Owner. You can inherit a broad ambiguous remit decide what matters first and create momentum without waiting for perfect structure.

• You Think Big and Move Fast. Youre energized by builder environments where you need to stabilize experiment and scale at the same time.

• You Constantly Learn and Grow. You are AI-forward in practice and have adapted meaningfully as content workflows and market dynamics have changed.

• You Raise the Bar. You bring strong editorial standards business judgment and taste across channels and formats.

• You Win as a Team. You communicate directly work well across functions and know how to influence without formal authority.

What You Bring

• 7 years of experience across B2B content marketing thought leadership communications organic content or adjacent roles in startup or scale-up environments.

• Content marketing as a core strength not an adjacent skillespecially in search-driven growth-relevant B2B work.

• Experience operating across multiple content and communications disciplines ideally including SEO performance marketing organic social executive narrative building PR or brand support.

• Strong writing and editorial judgment across formats with evidence you can shape more than just written content.

• Practical workflow-level AI fluency with examples of how you have used AI to improve speed quality experimentation or team leverage.

• Strong prioritization and business judgment in broad ambiguous roles where many valid things could be done at once.

• Comfort moving between strategy and execution regularly and evidence that you can handle context switching without losing quality or business alignment.

• Canadian market experience and clear fintech-adjacent experience are strongly preferred.

• Comfort working in a hands-on role without a large team and genuine interest in building rather than only managing.

This may not be the role for you if...

• You come from a pure PR / comms background and have not owned technical B2B content marketing.

• You prefer a narrow specialty over a broad builder role with many moving parts.

• You want to stay mostly at the strategy layer rather than moving between strategy and hands-on execution.

• You prefer stable set-and-forget processes over constantly evolving how the work gets done.

• You want a large team rather than a high-leverage individual seat with strong cross-functional influence.

• You are not energized by ambiguity feedback or changing priorities.

• You have not meaningfully integrated AI into your workflows.

• You are strongest only in traditional written content and have little interest in multi-format storytelling.

Why You Should Join

• Work at one of Canadas fastest-growing fintech companies

• Make a real impact in a high-autonomy high-growth role

• Collaborate with an ambitious and supportive team

• Competitive compensation equity options and benefits

• Hybrid work model we are based in Toronto with in-office days for connection and collaboration

• Enjoy catered team lunches every Tuesday Wednesday and Thursday

• Bring your pup to our dog-friendly office

• Thrive in a high-trust high-performance culture where your work truly matters

In Short

At Float youll thrive if youre bold curious and eager to make a real impact. Were building something specialand having a lot of fun along the way. If youre excited to build grow and win together wed love to meet you.

Were committed to building a workplace thats welcoming and accessible for everyone. If you need any accommodations during the hiring process or once you join Float just let us know! You can reach out to Vic () and well work with you to make sure you have what you need to succeed.