Vans Manager, Search & AI Enablement

Vans is the original brand rooted in the authentic lifestyle of skateboarding. We are driven by our mission to inspire and empower everyone to live Off The Wall embracing the youthful spirit of freedom non-conformity and relentless progression. Yesterdays Off The Wall moment is todays new normal and at Vans we believe in constantly outdoing ourselves. Together with our communities across the globe our vision is to push culture forward because we believe that the pursuit of progression never ends. We are constantly inspired by the future generation of positive catalysts within our community.

So before we get to the job details take a minute to learn a little more about us our values and our culture. If you can see yourself working side-by-side with a team of people who think and live Off the Wall Vans just may be the place for you.

To learn more about our values and our culture visit Vans Careers or .

What will you do

The Manager Search & AI Enablement leads the strategy and execution of search visibility (SEO & GEO) product data attribution and AIdriven experimentation across both B2B and DTC eCommerce channels. Reporting directly to the Head of eCommerce this role is responsible for improving discoverability data integrity and scalable intelligence that accelerate revenue growth and operational efficiency.

Operating at the intersection of Marketing Product Data Technology and Sales this leader translates search and data signals into actionable insights builds foundational data pipelines and pilots AIpowered capabilities that enhance decisionmaking and performance.

Lets break down that day-in-the-life a bit more.

• Own global organic search and discoverability strategy across DTC and B2B platforms driving technical SEO content optimization and regional execution to improve visibility traffic quality and revenue impact.
• Partner crossfunctionally to improve product discoverability collaborating with Brand Content Product and Merchandising teams to optimize product detail pages taxonomy metadata and content frameworks.
• Lead product data quality and attribution enablement strengthening data completeness consistency and governance across systems to connect product content search exposure and sales outcomes.
• Translate complex data into actionable insights enabling commercial marketing and leadership teams to make informed decisions through clear reporting attribution models and performance narratives.
• Identify pilot and scale AIpowered use cases across search optimization product content insights generation and operational efficiency serving as the business lead for experimentation and adoption.
• Measure and optimize business impact tracking ROI adoption and performance of search data and AI initiatives; sunsetting lowvalue efforts while scaling proven solutions.
• Act as a strategic crossfunctional leader and influencer supporting global and regional teams with shared frameworks playbooks and best practices and managing external partners and platforms related to search analytics and AI.

What do you need to succeed

We all have unique skills that we bring to work and celebrate every day. For this role there are foundation skills youll need to succeed and excel. Additionally while formal education in a related field is great to have we are most interested in your 8 years of experience and professional achievements.

The foundation skills you will need in this position are:

• Deep understanding of SEO and organic discoverability in eCommerce environments
• Experience working with largescale product data and attribution frameworks
• Proven ability to lead crossfunctional initiatives in matrixed organizations
• Strong analytical and storytelling skills; ability to translate data into action
• Comfortable operating in ambiguity and driving structured experimentation

There are also a few skills that are not required but preferred.

• Experience supporting both B2B and DTC commerce models
• Handson experience piloting or scaling AI / machinelearningenabled solutions
• Familiarity with analytics platforms (e.g. GA4) SEO tools product information systems and experimentation frameworks
• Background in retail apparel footwear or consumer brands
• People management or indirect leadership experience

Now WE have a question for YOU.

Are you in

Hiring Range:

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan sales incentive orcommissionpotential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered including this years medical plan rates on and by clicking Looking to Join VF Detailed information on your benefits will be provided during the hiring process.

Please note our hiring ranges are determined and built from market pay determining the specific compensation for this position we comply with all local state and federal laws.

At VF we value a diverse inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individuals race color sex gender identity gender expression religion age national origin or ancestry citizenship physical or mental disability medical condition family care status marital status domestic partner status sexual orientation genetic information military or veteran status or any other basis protected by federal state or local laws. If you require accommodations during the application process please contact us at . VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements including but not limited to the San Francisco Fair Chance Ordinance VF will consider for employment qualified applicants with arrest and conviction records.