Advanced Analytics Associate Director Pain

General Summary:

Vertex isseekingto hireanAssociate DirectorPainAdvanced Analyticsto join theUSForecasting Analytics & Insights team in the Commercial organization.This rolewillpartner closely withthe Omnichannel and Media analytics leads tobuild and operationalize advanced statistical modeling capabilitiesto support thesales and marketingteamsfor the ongoing pain launch and any future launches in pain acrossNorth America.

The ideal candidate must be a skilled and experienced individual contributorwitha demonstratedability to measure promotional effectiveness across all sales & marketing channels with the goal of delivering actionable recommendations to sales & marketing business leaders.This roleis responsible fordeveloping and executing marketing mix models omnichannel sequencing and customer journeyanalyses buildingpromotional response curves andleveragingother advanced analytical frameworksin partnership with thepain analytics team.

This candidate mustpossessa high degree of attention to detail and accuracy in creating deliverables and must be self-directed in engaging with colleagues. Additionally this candidate must beable tostrategize collaborate and manage relationships with our many cross-functionalanalyticspartners.

Key Duties and Responsibilities:

• Analyze omnichannel promotional activity toquantify impactandoptimizebrand performance inadvancingHCPsalong the adoption continuum; inclusive ofallpersonal(fieldsamplingconference speaker programs)and non-personal(web email searchdigital media)

• Own operational execution and maintenance of marketing mix models includingmodel specs parameterestimation validationdiagnosticsand scenariosimulationstosupport investmentoptimizations

• Lead the technical developmentand validation ofpromotional response curves for each field and virtual sales team- informing commercial operations workstreams like targeting and call planning

• Design and support incrementality analysesincluding test & control geoexperimentsandmatched cohorts toquantify incrementalbusinessimpactof promotionaltactics

• Partner with data technology and engineering teamsto developandmaintainmodeling-ready datasets ensuringomnichannel performance data is consistentlyingested transformedalignedand made analytics ready

• Analyze sequencing of promotion at the channel and content-level to feed insightstomarketing & next best action program leads to drive towards n 1 HCP promotion

• Analyze direct-to-consumer marketingdata to develop recommendations foroptimizingdeployment of patient marketing budget

• Integrate managed care insights & data to furtheroptimizepromotional effortfor demand HCP access experience and gross-to-net impact

• Workwithin the broader A&I teamto coordinate / integratefindings into bottom-updemand forecast modelsand other future impact assessments

• Contribute to the advancement ofpromotional effectiveness measurement & optimizationcapabilities at Vertex

Knowledge and Skills:

• Proficiencywith complex modeling and analyzing and developing insights from large data setsleveragingrelevant tools such as SQLpython R etc.

• Proficiency working with wide array of commercial pharma data sets including data sets such as IQVIA (or equivalent from different datavendor) XPONENTPlanTrak DDD LAAD (patient claims data) and internally generated sales / marketing data (e.g. field call data from CRM omnichannel marketing datadirect-to-consumer marketing data)

• Experience developing marketing mix and promotional response models

• Strong analytical and business acumen: intellectual curiosity motivation and ability to structure problems diagnose issues and triangulate with multiple approaches while keeping sight of the big picture

• Ability toquickly and thoughtfully adapt to new and evolving business and planning needs

Education and Experience:

• Bachelors degree in quantitative discipline(e.g. Engineering Statistics Economics Finance Business Analytics) or equivalent experience

• 7-10 years of experience in the pharmaceutical or biotech industry 6 years ofomnichannel analyticsdata sciencebrand analyticsand/orfieldanalyticsis.