Editorial Manager

Werelooking for a sharp strategic Editorial Manager to lead the creation of content that educates and informs homebuyers and sellers while building authority and driving press coverage for a leading real estate portal.In this roleyoulldrive the supporting content strategy that complements our core organic growth which reaches millions of monthly organic visitors through SEO and Answer Engine Optimization.Youllfocus on building content around real estate trends housing data and moving insights while owning our content calendar and ensuring we consistently publishtimely relevant and high-impact content that reinforces ourexpertisein real estate.Youllcraft compelling content across formats shape our editorial voice and collaborate with internal teams and subject matter experts to bringbig ideasto life. Ifyourepassionate about writing with purpose and know how to make complex topics clear and engaging we want to hear from you.

Whatyoulldo:

• Own and execute our supporting content roadmap focused on reinforcing our real estateexpertise building authority and visibility and complementing organic growth driven by our core marketplace through both Search Engine Optimization (SEO) and Answer Engine Optimization (AEO)

• Research write and edit high-quality long-form and short-form content across various formats including original studies blog posts landing pages real estate trend reports city guides and more

• Collaborate with SEO engineering design and subject matter experts to bring content ideas to life

• Build a network of real estate experts from internal partners to external contributors to curate insights and advice thatshowcaseourexpertiseto users

• Edit content from contributors and cross-functional partners for quality clarity and optimization

• Become a subject matter expert in allthingsreal estate-related including housing market trends homebuying selling and moving through independent research and ongoing training

• Contribute to external thought leadership content as neededestablishingyourself as a trusted voice in the real estate industry

• Maintain and evolve our editorial voice ensuring consistency across our website and marketing channels

• Use data and SEO tools toidentifycontent opportunities that support and enhance our core marketplace pages and measure performance

• Implement and refine content workflows editorial guidelines and QA processes

• Stay up to date with search algorithm updates and rapidly evolving trends in large language models (LLMs)

Who you are:

• 5 years of professional writing and editing experience ideally in B2C content real estate or marketplaces

• Proven ability to create content that drives traffic engagement and conversions

• Deep understanding of SEO best practices and experience with tools likeAhrefs SEMrush orClearscope

• Strong editing skills and a keen eye for grammar structure and storytelling

• Comfortable juggling multiple projects and deadlines in a collaborative fast-moving environment

• Experience writing for the weboptimizingfor search engines and understanding how content performs

• Passionate about helping people make smarter home-buying selling and moving decisions

• Bonus: Real estate and/or mortgage experience. Experience with optimizing content for generative AI tools

Whyyoulllove working at Lower:

• Youllbe surrounded by talented dedicated people who believe in the companys mission

• Youllhave the opportunity to shape the content strategy for a fast-growing real estate marketplaceoperatingat massive scale

• Youlljoin a locally and nationally recognized best place to work that values promotion from within

• There is opportunity for professional growth and development