Senior Analyst, Experimentation

Job Title:Senior Analyst Experimentation

Overview

Werelooking for a hands-on Senior Analyst to own experimentation strategy and execution across Email Paid Media CRM lifecycle and E-commerce. This roleis responsible fordesigning rigorous tests building measurement frameworks and translating results into clear decisions that improve acquisition conversion retention and customer value.

You will partner closely with CRM Performance MarketingTechnologyE-commerce Product and UX and Data Engineering to ensure tests are properly instrumented statistically sound and operationallyfeasible. You will also make sure learnings turn into changes in ongoing programs.

Essential Duties &Responsibilities:

Experiment design and governance

• Own end-to-end experimentation from hypothesis to design launch QA analysis readout recommendation and follow-through.

• Build andmaintainan experimentation intake and prioritization process including impact vs effort confidence and dependencies.

• Define best practices for sample sizing power holdouts incrementalitymultivariatetesting and test duration standards.

Email and CRM experimentation

• Plan and evaluate tests across lifecycle programs including triggers journeys segmentation personalizationcreativefrequency and cadence.

• Design holdout strategies to measure incremental impactwithappropriate risk

Paid media experimentation

• Partner with Performance Marketing to run incrementality tests such as geosuppression conversion lift tests and holdouts.

• Translate paid media tests into business impact tied to CAC LTV contribution margin and downstream retention.

E-commerce and onsite experimentation

• Support onsite and UX testing for merchandisingHomepagePDPand PLP experiences checkout promotions and personalization.

• Ensure proper event tracking attribution alignment and KPI definition including conversion AOV revenue per visit and margin.

Measurement reporting and storytelling

• Create standardized test readouts that are easy for non-technical stakeholders to act on.

• Build dashboards and recurring summaries of theexperimentationroadmap outcomes and learnings.

• Maintain a test knowledge base so learnings compound over time.

What Success Looks Like (First 90 Days)

• Established a clear experimentation pipeline including intake prioritization measurement plan and readout format.

• Launched and read out multiple tests across at least two surfaces for example Email and Onsite or Email and Paid Media.

• Improved instrumentation and data readiness for testing including event definitions and consistent KPI frameworks.

Essential Qualifications:

• 4 to 7 years in analytics experimentation growth or marketing measurement.Luxury retail and e-commerce preferred.

• Strong knowledge of experimental design and causal inference fundamentals including A/B testing holdouts power bias and confounders.

• Advanced SQL skills in SnowflakeBigQuery Redshiftorsimilar. Comfortable working with behavioral and transaction datasets.

• Experience measuring marketing and lifecycle programs including Email and paid media with incrementality thinking.

• Ability to communicate results clearly to mixed audiences and drive decisions.

• Comfortable owningprojects end-to-end in a fast-moving stakeholder environment.

Other Qualifications:

• Experience with onsite testing platforms such as Optimizely Adobe TargetAB Tastyor Dynamic Yield.

• Familiarity with CDPs and lifecycle tools such as Salesforce Marketing Cloud

• Understanding ofMTAand MMM concepts and how to reconcile them with experimentation.

Core Competencies:

• Structured thinker who turns messy questions into testable hypotheses and clean measurement plans.

• Practical statistician who is rigorous without overengineering.

• Strongoperatorwho can manage timelines dependencies and QA details.

• Business-oriented communicator who ties results to profit growth and customer value.

Location:TriBeca NYC / Hybrid (Monday Friday)

Estimated Base Compensation: $00

Base pay is one component of David Yurmans total compensation package which may also include the following for eligible employees: access to healthcare benefits 401(k) plan bonus employee discounts Summer Fridays (corporate roles) generous paid time off sick time and more.