Senior Analyst, E-commerce Optimization & Insights

Job Title: Senior Analyst E-commerce Optimization & Insights

Overview

We are looking for a hands-on Senior Analyst to drive optimization analytics and actionable insights across the eCommerce business. This role will partner closely with the E-commerce team toidentifyopportunities diagnose performance trends improve the customer journey and translate data into clear recommendations that drive conversion revenue margin retention and customer value.

This person will own experimentation strategy and execution across key eCommerce and digital experience surfaces including onsite experience merchandising conversion funnel personalization and customer journey optimization. The roleis responsible forbuilding strong measurement frameworks and dashboards designing rigorous tests analyzing performance and ensuring insights turn into meaningful business action.

The Senior Analyst will work closely with E-commerce Product UX Technology CRM Performance Marketing and Data Engineering to ensure business questions are clearly defined data is properly instrumented tests are statistically sound and insights are communicated in a way that drives decisions. CRM Email and lifecycle program ownership will remain with the CRM team while this role will support cross-functional measurement where those programs intersect with eCommerce behavior personalization and customer journey outcomes.

Essential Duties & Responsibilities

E-commerce analytics and optimization

• Partner closely with the E-commerce team tomonitorbusiness performanceidentifyopportunities and recommend actions across the site experience.

• Analyze funnel performance across Homepage PLP PDP cart checkout promotions search merchandising and personalization.

• Diagnose changes in traffic conversion rate AOV revenue per visit product performance customer behavior and margin.

• Build recurring insights that help the business understand whatis driving performanceand where optimization efforts should be focused.

• Translate analysis into clear practical recommendations for merchandising UX content promotions and customer journey improvements.

Experimentation strategy and execution

• Own end-to-end experimentation from hypothesis development to design launch QA analysis readout recommendation and follow-through.

• Build andmaintainan experimentation intake and prioritization process including impact effort confidence dependencies and business value.

• Define best practices for sample sizing power holdouts incrementality multivariate testing test duration and test interpretation.

• Maintain a roadmap of active upcoming and completed tests across onsite CRM Email Paid Media and other digital channels.

• Ensure test learnings are documented and incorporated into future site marketing and customer experience decisions.

Onsite and digital experience insights

• Support onsite and UX optimization across merchandising Homepage PDP PLP checkout promotions and personalization.

• Partner with Product UX Technology and E-commerce to define clear KPIs and measurement plans for new features site changes and customer experience improvements.

• Ensure proper event tracking attribution alignment and KPI definition including conversion rate AOV revenue per visit engagement margin and customer value.

• Identifyfriction points and opportunities using behavioral transactional and customer-level data.

Personalization

• Evaluate personalization performance product recommendations content relevance audience targeting and downstream customer behavior.

• Partner with E-commerce Product UX CRM and Technology teams toprioritize and developpersonalization initiatives

• Identifyopportunities to improve product discovery content relevance segmentation and customer experiencethrough advanced personalization

Measurement reporting and storytelling

• Create standardized readouts and insight summaries that are easy for non-technical stakeholders to understand and act on.

• Build dashboards and recurring reporting that surface key trends opportunities risks and test outcomes.

• Maintain a knowledge base of insights tests and recommendations so learnings compound over time.

• Communicate results clearly to cross-functional partners and senior stakeholders with a focus on actionability and business impact.

Essential Qualifications

• Minimum4years of experience in analytics digital optimization experimentation growth marketing measurement or related fields. Luxury retail and eCommerce experience preferred.

• Strong SQL skills in SnowflakeBigQuery Redshift or similar. Comfortable working with behavioral transactional customer and marketing datasets.

• Experience turning ambiguous business questions into structured analyses clear insights and actionable recommendations.

• Strong knowledge of experimentation and measurement fundamentals including A/B testing holdouts incrementality power bias and confounders.

• Comfortable owning projects end-to-end in a fast-moving cross-functional stakeholder environment.

• Experience with onsite testingandpersonalization platforms such as Optimizely Adobe Target AB Tasty Dynamic Yield or similar.

• Experience with web analytics tools such as GA4 Adobe Analytics Looker Sigma Tableau or similar.

• Experience partnering directly with E-commerce Product UX CRM Performance Marketing or Data Engineering teams.

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