B2B Content Marketing Lead

About the Team

The Content & Narrative team is responsible for shaping how OpenAI communicates the value and real-world impact of AI. We translate complex products research and user behavior into clear compelling stories that drive understanding adoption and trust. We partner closely with product marketing communications research economics policy partnerships and GTM teams to ensure OpenAIs story is grounded credible and impactful.

About the Role

As the B2B Content Marketing Lead you will define how OpenAI tells stories about its products its users and the broader impact of AI. At a time when the world is trying to grasp the real potential of AI this role plays a critical part in translating that potential into understanding action and outcomes.

You will build and scale a modern content marketing function that connects product capabilities model advancements and user outcomes into narratives that are clear differentiated and practical. Youll also support executive storytelling and thought leadership through high-quality strategic content.

Were looking for people who are deeply curious highly strategic and exceptional storytellerspeople who can turn complexity into clarity and help shape how the world understands AI.

This role is based in San Francisco CA. We use a hybrid work model of 3 days in the office per week and offer relocation assistance to new employees.

Responsibilities

In this role you will:

• Develop a content strategy that connects OpenAIs product roadmap model capabilities and user outcomes into clear narratives for key audiences.

• Create and oversee high-impact content across formats including long-form articles executive narratives keynote storylines customer stories thought leadership and research-driven storytelling.

• Partner with leadership to shape and support core company and executive narratives with strong writing structure and storytelling.

• Collaborate cross-functionally with product research economics partnerships and marketing teams to identify key themes proof points and storytelling opportunities.

• Use product data user insights and market signals to identify which stories resonate and where new opportunities exist.

• Help OpenAI work effectively with external organizations experts and creators to broaden reach and deepen understanding of AI.

• Ensure all content is thoughtful technically credible and useful for both external audiences and internal stakeholders.

• Bring strong editorial judgment to what we say how we say it and where we focus.

Qualifications

You might thrive in this role if you:

• Have 510 years of experience in content marketing product marketing economic research or related B2B storytelling roles.

• Have a strong track record of translating complex products technologies or market shifts into clear and compelling narratives.

• Bring experience developing long-form content and strategic storytelling that shapes audience understanding and supports business goals.

• Have experience working cross-functionally with senior leaders and teams (e.g. product research marketing comms) to develop and deliver content.

• Use data customer insights and market research to inform storytelling and identify new opportunities.

• Have experience building or scaling content programs or defining new functions/playbooks in ambiguous environments.

• Are an exceptional storyteller with strong editorial judgment and a high bar for clarity quality and credibility.

• Are deeply curious about technology user behavior and how products create real-world value.

• Think strategically about how content drives awareness adoption trust and broader company goals.

• Are highly collaborative and effective at influencing across teams and levels.

• Execute quickly and effectively while maintaining a high quality bar across formats.

Nice to Have

• Experience in AI developer tools enterprise software or adjacent technical domains.

• Experience supporting senior leadership narratives and thought leadership.

• Experience working with economists researchers or policy teams to translate complex ideas into accessible content.

• Experience partnering with external creators experts or influencers.

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core and to achieve our mission we must encompass and value the many different perspectives voices and experiences that form the full spectrum of humanity.

We are an equal opportunity employer and we do not discriminate on the basis of race religion color national origin sex sexual orientation age veteran status disability genetic information or other applicable legally protected characteristic.

For additional information please see OpenAIs Affirmative Action and Equal Employment Opportunity Policy Statement.

Background checks for applicants will be administered in accordance with applicable law and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws including the San Francisco Fair Chance Ordinance the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct adverse and negative relationship with the following job duties potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary confidential and non-public addition job duties require access to secure and protected information technology systems and related data security obligations.

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