Director, Marketing

Shack Shine is in the midst of a bold transformation. We are moving from a company that performs one-time exterior cleaning to a technology-enabled powerhouse that cares for the whole home through proactive memberships. Weve already pioneered the house detailing category; now we need a high-impact Marketing Director to lead the charge in turning transactional customers into lifelong members and empowering our Franchise Partners to scale their businesses.

You will own the full marketing funnel building a digital-first experience that makes recurring home care a no-brainer for our customers. You are the strategic partner to our Franchise Partners providing them with a Winning Recipe for marketing that drives profit not just noise.

ð WHAT PEOPLE SAY ABOUT YOU

• The Franchise Champion: You are a natural collaborator who views Franchise Partners as strategic business partners. You enjoy coaching and influencing others to ensure marketing investments align with long-term growth goals.
• The LTV Visionary: You dont just chase leads; you are obsessed with Customer Lifetime Value. You have a proven track record of successfully transitioning brands from transactional sales to thriving subscription or recurring revenue models.
• The Resourceful Builder: You love the start up hustle can remove barriers quickly and take extreme ownership of your results.
• The Data-driven translator: You strip away the marketing jargon and give our Franchise Partners the so what. You turn complex data into a clear profit-driven story that inspires confidence and immediate action.

ð¼ YOUR IMPACT AT SHACK SHINE

• Mastermind the Membership Shift: You will be pivotal in the brands transition to a membership-first model designing the strategies that drive brand loyalty and maximize LTV.
• Optimize the Growth Engine: You will architect a diversified multi-channel strategy spanning search social and performance media to lower CAC while scaling high-conversion lead volume.
• Empower Local Success: You will define and deploy the Winning Recipe playbook for our Franchise Partners integrating traditional tactics like lawn signs and community engagement with digital excellence.
• Drive Omnichannel Excellence: You will oversee a cohesive content and brand strategy across all digital touchpoints (web email social) ensuring a premium unified experience that converts.
• Lead with Accountability: You will manage the marketing team and vendor relationships utilizing data-driven insights to manage budgets and ensure every dollar spent builds our competitive advantage.
• Franchise Growth Support: Spend time in the weeds with Franchise Partners. Youll analyze their local markets and inspire them to invest in the right mix of digital ads door-knocking and local branding.
• Full Funnel Performance Focus: Youll manage a multi-channel strategy (Search Social SEO Local Area Marketing) focused on one thing: getting qualified prospects into our ecosystem at an efficient cost.
• LTV and Memberships: Work with the Sales and Product teams to define how we position Memberships. Youll create the content and value proposition that explains why a customer should stay with us year-round.
• Digital-First Transformation: Shift the brand to a seamless online booking journey ensuring our web presence is a high-converting machine that reduces friction for the customer.
• Team & Agency Leadership: Lead a high-speed team of internal specialists and external agencies and partners. You set the pace hold the bar for exceptional and cut anything that isnt moving the needle on CAC or LTV.
• Content and Storytelling: Bring our brand our people and our Franchise Partners to life through compelling content to help build brand awareness and attract and acquire more customers and members.

ð WHAT YOU BRING TO THE TABLE

• Proven Transformation Experience: 7 years of marketing leadership with a history of driving recurring revenue or membership-based growth.
• Performance Marketing Mastery: Deep expertise in managing multi-channel acquisition budgets and optimizing the funnel to reduce CAC.
• Franchise/Multi-Unit Acumen: Experience working within a decentralized B2B2C network or franchise system is a significant asset.
• Strategic Leadership: The ability to move seamlessly between long-term brand building and immediate tactical execution.
• Entrepreneurial Spirit: A desire to work in an environment of accelerated growth where you are expected to take ownership and drive change.

ð COMPENSATION & BENEFITS

Salary is $159000 to 170000 per annum (The actual salary offered will be commensurate with education experience and internal parity). The Total Compensation Package includes Extended Health and dental. Focus on your development through our professional development programs. Enjoy a variety of health and wellness initiatives including access to gym facilities at our corporate head office. Speak to us to learn more about what we offer.

ð HYBRID WORK ENVIRONMENT

We have created a hybrid work model that helps us get together to Collaborate Celebrate and Connect while enjoying the flexibility of working in the office and at home. For this roles duty and responsibility we anticipate that you will come into the office three days a week (Tuesday through Thursday).

ð THE HIRING PROCESS

• Pre-Screen Lets talk about your experience goals & excitement for this role!
• Interviews We know this is as big of a decision for you as it is for us which is why our interview process is designed to be both engaging and transparent.
• References & Background Check * We use audio recording transcription for our interview practices ð

ð ABOUT US

O2E Brands has been named one of Canadas Best Workplaces 14 times and made Newsweeks top 100 list of Most Loved Workplaces at #14 the only Canadian company! Check out our culture on (YouTube) & social media! We value diversity and inclusivityaccommodations available upon request.

âï Ready to take your career to the next level Apply today! ð

#ShackShine

Required Experience:

Director