Portfolio Marketing Manager

The Opportunity

Silver Falls Capital is a Washington State-based holding company with a portfolio of operating companies building real products in transit infrastructure construction tech and critical asset protection markets that are growing underserved and not well-served by conventional marketing playbooks.

This role sits within SFCs Digital and Growth team and reports directly to the VP/GM of Digital and Growth. Were in the middle of building something: a marketing-led growth engine across a portfolio of companies that have historically grown through relationships and technical credibility not marketing. Thats both the challenge and the opportunity.

The Portfolio Marketing Manager owns the execution system that makes marketing-generated revenue repeatable developing Growth Playbook modules managing an external partner network and building the commercial capability that compounds over time. Youll work closely with OpCo leaders who know their markets deeply a small but capable SFC technology team and an evolving mix of agency and contractor partners.

This isnt a role where youll be handed a finished system and asked to run it. The system is still being built and youll have a hand in shaping it. If youre someone who finds that energizing who wants to see their fingerprints on how a portfolio learns to market itself this is the kind of role thats hard to find.

Youll need to be equally comfortable directing specialists and rolling up your sleeves. The person who thrives here moves fluidly between strategic framing and hands-on execution builds trust with stakeholders and holds external partners accountable without needing org-chart authority to do it.

Key Success Factors:

• Drive marketing-generated revenue across the portfolio by directing agencies contractors and AI-assisted resources and personally executing when the situation calls for it
• Hold external partners accountable to outcomes with the credibility of someone who understands the craft: you can read a campaign brief evaluate SEO work pressure-test ad copy and QA an email sequence
• Own the development and localization of Growth Playbook modules translating proven marketing practices into repeatable OpCo-ready frameworks that raise the marketing capability floor across the entire portfolio
• Build and sustain a marketing execution playbook that meaningfully accelerates campaign velocity across portfolio companies
• Centralize performance accountability without centralizing strategy or eroding OpCo autonomy
• Develop a diversified well-coordinated partner network
• Standardize how the portfolio learns: document what works what doesnt and why - and make sure that knowledge compounds
• Apply AI-assisted tools thoughtfully to expand execution capacity without compromising quality

Essential Duties and Responsibilities:

• Own and grow marketing-generated and marketing-influenced revenue across portfolio companies
• Own specific Growth Playbook modules end-to-end: research best practices develop the framework pilot with an OpCo iterate based on results and package for portfolio-wide rollout
• Localize playbook modules to each OpCos market context buyer profile and commercial maturity
• Own the project management layer between OpCo stakeholders and the external partner network
• Run prioritization sprint planning and capacity allocation across the partner network to eliminate bottlenecks and sustain execution velocity
• Build and manage portfolio-level marketing performance dashboards; lead regular reporting cadences with OpCo and SFC leadership
• Translate performance data into actionable optimization recommendations across channels
• Collaborate with technical counterparts to identify and scope AI-assisted workflows for marketing monitoring and execution
• Support cross-portfolio marketing infrastructure initiatives including Martech operations campaign architecture and MCAE/Pardot configuration as needed
• Performs other related duties as assigned

AI-Assisted Marketing Planning & Execution:

We believe AI is fundamentally changing how lean marketing teams plan execute and monitor campaigns. We dont expect you to arrive as an AI agent builder but we do expect you to arrive with genuine curiosity a clear-eyed view of where AI creates real leverage in marketing and the willingness to be an early adopter as we build this capability together. This means:

• A working understanding of how AI tools can accelerate marketing planning content production performance monitoring and reporting
• Ability to identify where AI-assisted workflows could eliminate bottlenecks or scale output
• An honest critical eye for AI output knowing when to trust it when to edit it and when to set it aside

Expected Behaviors Aligned With Cultural Values and Anchors:

• Teamwork Matters Demonstrate low ego and a wins-or-fails-together mindset. Leverage your expertise generously across OpCo teams. Hold yourself and partners to consistent accountability and bring fierce resolve when execution gets hard.
• Is Curious Takes Action Think critically and learn from campaign failures rather than repeating them. Go to the source understand whats actually happening in each OpCos market before optimizing. Hold thoughtful convictions stay agile with change and benchmark relentlessly against what great marketing looks like.
• Sets a High Bar Think bigger than the campaign brief. Be impatient with the status quo and push for stretch goals over safe ones. Focus on revenue outcomes and pipeline impact not just activity metrics.
• Champions the SFW Embrace implement and actively improve The Silver Falls Way. Master the tools and principles of how we operate and become a teacher helping OpCo teams grow their own marketing capability.
• Acts with Respect & Integrity Be self-aware responsible and truthful. Build trust by being internally consistent say what you mean do what you say. Do the right thing always even when no one is watching.

Required Education Experience and Skills:

• 6 years of experience spanning multiple B2B marketing disciplines including at least three of: SEM/paid media SEO and content marketing email and marketing automation demand generation or product/field marketing
• A proven track record of driving marketing-generated pipeline and revenue not just campaign activity
• Demonstrated ability to manage agencies and contractors with accountability for business outcomes
• Hands-on execution experience: you have personally written briefs built campaigns analyzed performance and optimized programs
• Strong project management skills you can build a system run it and improve it without being told to
• Experience owning marketing performance reporting and translating data into decisions
• Comfortable operating without full org-chart authority; you influence through trust clarity and subject-matter credibility
• Excellent written and verbal communication skills; able to engage effectively with both technical and commercial stakeholders
• Self-directed with experience thriving in ambiguous fast-growth environments

Preferred Education Experience and Skills

• Bachelors degree in Marketing Business Communications or a related field (or equivalent experience)
• Familiarity with B2B IoT transit technology healthcare or municipal/government sales cycles
• Genuine curiosity about AI-assisted marketing and a track record of adopting new tools early
• Experience building or scaling marketing resource pool
• Prior experience in a multi-brand portfolio holding company or agency environment
• Working fluency with martech platforms Salesforce/MCAE (Pardot) experience

Physical Requirements and Working Conditions

• Being physically present and available at our Monroe WA location on a regular basis
• Prolonged periods of sitting at a desk and working on a computer
• Must be able to lift up to 15 pounds at times

Compensation & Benefits
In addition to competitive pay we offer a comprehensive benefits package to support the health and wellbeing of our employees.

Benefits include:

• Paid holidays and paid time off
• Medical dental and vision coverage (with employer contribution to each)
• Simple IRA with 3% employer match
• Employee Assistance Program (EAP)
• Flexible Spending Account (FSA)
• Life Insurance and AD&D plans
• ORCA Passport benefit for new hires

About Sportworks

At Sportworks were transforming the way people move creating transportation solutions that benefit the well-being of people and the planet. As champions of active and multimodal transportation were on a mission to transform the status quo by connecting journeys seamlessly with innovative products and technology. Since launching the first commercial bike rack for buses in 1993 weve partnered with transit authorities municipalities advocates and those creating our built world to promote healthier more sustainable mobility options.

Trusted worldwide our solutions connect bus rail and cycling networks and communities alike. Learn more here:

About Silver Falls Capital

Silver Falls Capital LLC is a private investment company that is focused on the acquisition and successful operation of businesses for the long term. With decades of hands-on experience running and improving businesses we bring leadership business acumen and investments to help companies and their teams achieve full more here: Falls Capital and its portfolio companies are Equal Opportunity Employers. All qualified applicants will receive consideration for employment without regard to race color religion sex (including pregnancy sexual orientation and gender identity) national origin ancestry age (40 or older) disability genetic information marital status veteran or military status or any other status protected by applicable law.

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