Digital Director

If you are a current Barnard College employee please use the internal career site to apply for this position.

Job:

Job Description:

Key Responsibilities

• Lead Barnards social media strategy across platforms (e.g. Instagram TikTok LinkedIn Facebook) aligned with College priorities.

• Plan create and publish original content including short-form stories copy and graphics as needed.

• Amplify and adapt existing content (e.g. student and faculty-facing messaging alumnae magazine features news stories event coverage) for social channels.

• Own and maintain the social media editorial calendar coordinating content around major College moments (announcements events campaigns).

• Work closely with the editorial team to ensure content reflects Barnards strategic messaging values and tone.

• Ensure that content advances Barnards mission and centers the Colleges identity as the best womens college in the world.

• Provide strategic direction for the Colleges website and broader digital ecosystem working closely with the Digital Associate and relevant vendors and serving as a backup content publisher as needed.

• Partner across the College on digital storytelling and campaigns with shared priorities.

• Track and analyze performance across social platforms and priority web content using analytics tools producing regular reporting and insights to help guide communications priorities.

• Other tasks and responsibilities as necessary. The role requires occasional evening and weekend work for event coverage.

Skills Qualifications & Requirements:

• Education: Bachelors degree required.

• Professional Experience: 68 years of experience in digital communications social media strategy or content marketing.

• A proven track record of owning executing and growing high-profile brand accounts.

• A minimum of 2 years of direct experience supervising staff with a focus on mentoring and managing workflows.

• Strong writing and editing skills with the ability to translate complex College priorities into punchy platform-native copy.

• Strong familiarity with analytics suites.

• Demonstrated ability to manage sensitive communications and maintain a consistent brand voice in a high-visibility environment.

This job is currently a hybrid position and may require a presence in the office up to five times a week including for team and full staff meetings and other times as directed by the supervisor.

Salary Range: $95000 - $105000 annually

The salary of the finalist selected for this role will be set based on a variety of factors including but not limited to departmental budgets qualifications experience education licenses specialty and training. The above hiring range represents the Colleges good faith and reasonable estimateof the range of possible compensation at the time of posting.

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