Sr. Director, Product Marketing Higher Ed.

The Opportunity

Adobe is seeking a Senior Director Product Marketing Education Institutions to lead the B2B Education business strategy and growth. This entails delivering the 3-year strategic plan compelling value proposition messaging and positioning globally pricing and offering strategy and geographic growth plans. This leader will define and develop plans that span the entire portfolio of Adobe creativity and productivity tools with the goal of elevating Adobes presence in HED and K-12! They will uncover new growth opportunities through deep customer and market insight shaping how Adobe delivers value to students faculty administrators and IT leaders.

This role calls for a forward-looking visionary with a practitioner approach the ability to influence stakeholders experience with education institutions who can inspire high-performing teams to drive outcomes. Partnering across Adobes business units and product groups will be critical for success!

What youll do

• Lead a world-class product marketing team setting strategy and raising the bar on messaging storytelling and market impact.

• Define and evolve differentiated value propositions messaging and positioning for the higher education market.

• Translate customer insights and market research into clear narratives and education-specific use cases.

• Identify new growth opportunities through market trends competitive dynamics and emerging technologies (including AI). This could include new offerings new pricing product and distribution partnerships new geographies etc.

• Partner cross-functionally with Product Sales and GTM teams to ensure messaging is effectively brought to market.

• Develop high-impact content (presentations white papers case studies) that clearly communicate customer value.

What youll need to succeed

• 15 years of experience in product marketing strategy or related roles within enterprise software/SaaS IT or EdTech.

• Deep expertise in messaging positioning and value-based storytelling with a track record of influencing how products are understood and adopted in the market.

• Strong understanding of the education landscape including institutional priorities customer groups (faculty IT administration) and decision-making dynamics.

• Proven ability to translate customer and market insights into differentiated strategy driving clarity in value propositions and identifying new growth opportunities.

• Experience working in matrixed cross-functional environments influencing Product Sales and Marketing without direct ownership of GTM execution.

• Demonstrated success leading and developing high-performing teams. Committed to raising the quality and impact of product marketing. Has in-depth knowledge of Enterprise and Channel marketing challenges and strategies.

• Strong analytical and critical thinking skills with a data-driven approach to decision-making and prioritization.

• Excellent communication and executive storytelling skills with the ability to engage and influence senior stakeholders.

• Postgraduate degree in Marketing Business or related field or equivalent experience; MBA preferred.

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity productivity and personalized customer experiences. Adobes industry-leading offerings including Adobe Acrobat Studio Adobe Express Adobe Firefly Creative Cloud Adobe Experience Platform Adobe Experience Manager and GenStudio enable people and businesses to turn ideas into impact powered by AI and driven by human ingenuity.

Our 30000 employees worldwide are creating the future and raising the bar as we drive the next decade of growth. Were on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Lets Adobe together

At Adobe we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life including our values and culture focus on people purpose and community Adobe for All comprehensive benefits programs the stories we tell the customers we serve and how you can help us advance our mission of empowering everyone to create.

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Expected Pay Range:

At Adobe for sales roles starting salaries are expressed as total target compensation (TTC base commission) and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition certain roles may be eligible for long-term incentives in the form of a new hire equity award.

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